Custom WordPress Website Design and Development With A Purpose

When your site needs an overhaul, you need designers and developers. But you also need a good architect. That’s where we excel.

LETS TALK

If any of these website

issues describe you, it may be time to rebuild.

Design is outdated
Not mobile-friendly
Not capturing leads
Hard to manage content
Unselling potential prospects
Limited or no functionality
Loads very slowly
Doesn’t automate any of my processes
Check out some of our work Go to full portfolio here

At Pear, we can build simple, or complex sites that can solve these issues. We not only build beautiful sites with great user experience design, but we can make them highly functional. Check out some of the things you may want your new site to do

Take payments or donations
Customer login areas
Custom charts and data integrations
Schedule appointments
Progressive form fills
Create easily editable promo areas
Subscriptions with premium content
Advertising integration
Learning management systems (LMS)

Our Approach to Web Design

01. Start with the Goal in Mind

We start every web design project by thinking about what visitors should be able to achieve while on your website (micro and macro conversions). We also use market research to see the context that your visitors will have when they arrive at your site and to identify how you may be able to stand out from your competitors.

This will help us highlight your competitive advantages. We can even record visitors who try to complete specific tasks on your site so we can uncover any issues with navigation or content.

02. Implement Best Practices (Don’t Reinvent the Wheel)

You should expect your web design company to recommend best practices for usability for your site — not reinvent the wheel for each new website. One of the things you are paying for is their expertise about what works best on the web.

We do not suggest widely different, unique schemes; they might look one-of-a-kind, but they compromise usability and confuse your visitors. You can be confident that our design proposals will follow best practices tested and proven by thousands of other websites.

03. Provide User-Friendly Control

Our websites are always built with long-term use and management in mind. Even now, we find many clients who still have to call their old developer and pay an hourly rate to change text on their website!

Our websites are built on user-friendly content management platforms, like WordPress and BigCommerce, where clients will easily be able to edit text and add new content in the future. In many cases, we develop custom post types to manage content in a custom, and even automated way, avoiding hard-coding as much as possible.

Our Process

Each website design build project goes through this extensive process with our team:

01. UX REVIEW

Using a variety of tools, we’ll collect quantitative and qualitative data to determine how users want to engage with you.

02. WIREFRAMES

We begin laying out some of the major sections of the site, including the homepage and product or service pages, and decide what kind of content each section will have.

03. DESIGN

The wireframes are transformed into full scale desktop and mobile designs using your branding and color schemes. We can also develop custom illustrations to explain products, services, or processes.

04. DEVELOPMENT

At this stage, we begin to code the website and determine what backend functionality will be required to allow your team full control for quick and easy updates,such as adding new downloadable content.

05. INTEGRATIONS

In this step, we integrate your analytics, marketing automation systems, SalesForce, or other tools into the website.

06. TEST & DEPLOY

Once the site has been fully tested and vetted by your team, we will make all of the necessary DNS changes or upload the files via FTP to your server, or host it on ours. Pear can provide full support with hosting and maintenance.

What to Expect

Our team provides an end-to-end web design service, including

Preliminary testing and user experience audit
Initial wire-frame layouts and mockups, including mobile
Information architecture review for your new site
Calls-to-action and engagement points for site visitors
Attractive, modern, and mobile-friendly graphic design
Search engine optimization of the new site
Site map audit to determine proper redirection (Many design firms miss this step)
User-friendly back-end administration and training for your team

Hosting & Maintenance

Pear provides training, hosting and maintenance for every website we build. We host exclusively with our partners at WPEngine, for fast, secure and reliable WordPress hosting. Our maintenance plans can be pay-as-you-go, or at a fixed rate, depending on your needs. You won’t have to worry about backups, plugin updates, or anything like that. We also provide extra layers of security monitoring and uptime reporting for clients who need it.

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