Digital Marketing Video Library

We cover a variety of topics in our digital marketing video library.  Find out how to audit a Google campaign, or how to do a quick SEO audit. We’ll show you things like how to set up a digital marketing dashboard so you are reporting the right metrics to your team.

Digital Marketing Video Library FAQs

What is a digital marketing library?

A digital marketing library is a digital collection of marketing-related resources that can be accessed by users from any location. This type of library typically contains a wide range of materials, including books, articles, reports, case studies, and more. The goal of a digital marketing library is to provide users with a one-stop resource for all their marketing needs. By centralizing all of the resources in one place, users can easily find the information they need without having to search through multiple websites or databases. In addition, a digital marketing library can be a great way to keep up with the latest trends and developments in the field. By regularly adding new resources to the library, users can stay ahead of the curve and be sure that they are always up-to-date on the latest digital marketing news and strategies.

What is video digital marketing?

Video digital marketing is a form of digital marketing that uses videos to promote and sell products or services. It can be used to create awareness of a brand, to increase sales, or to drive traffic to a website. Video digital marketing can be an effective way to reach a wide audience, and it is often used in conjunction with other forms of digital marketing, such as social media marketing and search engine optimization. While video digital marketing can be expensive, it can also be a very effective way to reach a target audience.

What are the 4 types of digital marketing?

There are four main types of digital marketing: search engine optimization (SEO), social media marketing, content marketing, and pay-per-click (PPC) advertising.

SEO is the process of optimizing a website for Google’s search algorithm. The goal is to rank higher in search results and drive more organic traffic to the site. Social media marketing involves creating and sharing content on social media platforms to build brand awareness and grow an audience. Content marketing is similar, but it focuses on creating high-quality content that is educational or informative, rather than promotional. Finally, PPC advertising is a form of paid digital marketing where businesses bid on keywords and pay for every click on their ad.

Digital marketing is a huge umbrella that encompassing many different types of online marketing tactics. But these are the four most common and most effective digital marketing channels that businesses use today.

Why is video marketing Important?

Video marketing is one of the most effective ways to connect with your audience and promote your business. In fact, most marketing experts agree that video content is crucial to a successful marketing campaign. There are several reasons why video marketing is so important. First, video allows you to tell a story and connect with your audience on a personal level. Second, people are more likely to remember information that they see in a video than information that they read in an article or see in a static image. Finally, videos are incredibly shareable, meaning that they have the potential to reach a much wider audience than other types of marketing content. For these reasons, it's clear that videos should be a key part of any marketing strategy.

What are the top recommendations for video editing?

If you're looking to get into video editing, there are a few things you'll need to get started. First and foremost, you'll need high quality footage. This means shooting with a high-end camera that captures clear and crisp images. Most digital cameras nowadays offer high quality footage, so this shouldn't be too difficult to find. Once you have your footage, you'll need to load it onto a computer or laptop with a video editing software. Many laptops come with basic video editing programs pre-installed, so you may not even need to purchase anything extra. Once your footage is loaded into the program, you can start edit it to your liking. When editing, be sure to take advantage of all the tools at your disposal. For example, most programs allow you to change the white balance and screen resolution of your footage. By playing around with these settings, you can create a truly unique video.

What is a common practice when setting up a YouTube channel?

There are common practices that most people follow when setting up a YouTube channel. The first step is to create a YouTube account if you don’t already have one. Once you’re logged in, you can start creating your channel. You’ll need to add some information about your channel, such as a description and keywords that will help people find your channel. You can also customize your channel’s look by adding a cover photo and profile picture. After you’ve set up your channel, you can start uploading videos. YouTube supports a variety of video formats, so you can upload existing videos or create new ones specifically for your channel. You can also edit your videos to add titles, descriptions, and tags that will help people find them. Once your videos are online, you can promote them through social media or other online channels to help them reach a wider audience.

What is the best video marketing strategy?

There's no one-size-fits-all answer to the question of what the best video marketing strategy is. However, there are some general principles that video marketers should take into account. First and foremost, your video should be creative and engaging. It should capture viewers' attention and hold their interest from beginning to end. Secondly, your video should be well-targeted to your specific audience. It should be relevant to their needs and interests, and it should be delivered through the channels they're most likely to use. Finally, you need to measure the success of your video marketing campaign so that you can adjust your strategy as needed. By following these guidelines, you can develop a video marketing strategy that will help you achieve marketing success.

Are explainer videos still popular?

Explainer videos are a type of video that is used to explain a products or services in a simple and engaging way. These online videos are usually between 1-2 minutes long and use a mix of animations and live-action footage. explainer videos rose to popularity in the early 2010s as a way for businesses to quickly explain what they do and how their product works. In recent years, there has been some debate over whether or not explainer videos are still popular. However, there is still a strong demand for these types of videos, especially among small businesses. In fact, research has shown that explainer videos can have a significant impact on conversion rates. For example, one study found that adding an explainer video to a landing page increased conversion rates by over 80%. Therefore, it is clear that explainer videos are still popular and continue to be an effective marketing tool.

The impact of video on your social channels

Video is one of the most powerful tools that you can use to connect with your audience on social media. When done well, video can help you to build trust and credibility, and it can also be a great way to tell your brand’s story. However, video can also be a challenge to produce, and it is important to make sure that your video campaign is aligned with your overall social media strategy. Video is an excellent way to connect with your audience on a more personal level, and it can also be a great tool for driving traffic to your website or blog. If you are thinking about launching a video campaign on social media channels such as Facebook, Instagram or even Twitter, there are a few things that you should keep in mind:

  • video is a great way to connect with your audience, but it should be used as part of a larger social media strategy.
  • video can be a great way to drive traffic to your website or blog, but it is important to make sure that the video content is relevant and engaging.
  • video campaigns can be costly and time-consuming to produce, so it is important to set realistic expectations for what you can achieve. With careful planning and execution, video can be a powerful tool for building trust and credibility with your audience.
  • What are some popular marketing videos?

    There are a number of marketing videos that have become popular in recent years. One of the most well-known is the "Will it Blend?" series from Blendtec, in which the company's products are put to the test by being used to blend a variety of items, including iPhones and golf balls. The videos are designed to show off the power of the Blendtec blender, and they have been extremely successful by providing high entertainment value, with over 200 million views on YouTube.

    Another popular marketing video is the "Dove Real Beauty" campaign, which features a series of short films that challenge traditional ideas about beauty and promote self-esteem. The campaign has been widely praised for its empowering message, and the videos have been viewed over 100 million times.

    Finally, Old Spice's "The Man Your Man Could Smell Like" campaign is another example of a marketing video that has become hugely popular. The commercials feature actor Isaiah Mustafa as the "Old Spice Guy," and they are known for their humorous and tongue-in-cheek approach. The videos have been viewed over 50 million times on YouTube. Most video marketing campaigns such as these do a great job at driving more customers to their brands.

    How are most businesses using video in a blog post?

    Most businesses are using video in their blog posts by embedding videos from platforms like YouTube and Vimeo. This allows them to take advantage of the vast amount of video content that is available on these sites while still providing value to their readers. In most cases, businesses will chose to embed a video that is relevant to their industry or niche. For example, a business that sells golf equipment may embed a video review of a new golf club. Alternatively, a business that provides financial services may embed a video tutorial on how to file taxes. By including videos in their blog posts, businesses can provide their readers with valuable information while also driving traffic to their own website or blog.

    How do you measure success with a video campaign?

    There are a number of ways to measure the success of a video campaign. One common metric is view count, which measures how many people have watched the video. However, view count can be deceiving, as it doesn't necessarily indicate how engaged viewers were with the content. Another metric is completion rate, which measures how many people watched the video until the end. This is a good indicator of whether or not viewers found the content interesting and relevant. Additionally, many platforms provide data on things like average watch time, drop-off rate, and audience retention. This information can be used to troubleshoot areas where viewers are losing interest and to optimize future videos for better engagement. Ultimately, the best way to measure success will vary depending on the goals of the campaign.

    What are the best video marketing platforms?

    In the past few years, video has become an increasingly popular format for marketing content. Not only is it more engaging than text or images, but it also offers a unique opportunity to connect with your audience on a personal level. As a result, many businesses are turning to video marketing platforms to help them reach their target customers. But with so many options available, it can be difficult to know which platform is right for your business. To make the decision easier, consider these three factors: community, interest, and reach.

  • Community: Platforms like YouTube and Vimeo have large and active communities of users who are interested in watching and sharing videos. This can be a great way to get your videos in front of potential customers who might not be familiar with your brand.
  • Interest: When choosing a video marketing platform, it's important to consider the interests of your target audience. For example, if you're targeting business professionals, LinkedIn might be a better option than YouTube.
  • Reach: One of the most important factors to consider is the reach of the platform. That is, how many people are actually using it? YouTube has over 1 billion active users, making it one of the most popular video marketing platforms available.
  • Other top video marketing platforms include StreamYard, Rumble, and Loom. All three of these platforms give communities the ability to come together and share videos that they are interested in. StreamYard is a live streaming community that gives users the ability to create and share live streams with others. Rumble is a user-generated community where users can upload, watch, and share videos. Loom is a video messaging community that allows users to record and share video messages with others. All three of these platforms provide a community with the ability to connect and share videos that they are interested in.