Digital agency reporting often misses key insights and leaves clients still wondering if the marketing is working. Our custom digital marketing reporting dashboards and reporting service give you full control and access to your data in a beautiful representation that is even easy to read on a mobile device. Get reports sent automatically on a weekly or monthly basis, or login to see real-time information.
If you dream it, we can probably report it.
We can integrate with the most popular ad platforms and systems to connect your accounts all in one place. We can also make custom dashboards with in-house data or spreadsheet data. Finally, one report for all sources.
With our customizations, you get:
- Unlimited dashboards
- Unlimited reports and frequency
- Login access
- Brand colors and logos
- Major ad platform integrations
- Analytics integrations
- Social media and review integrations
- Site Audit checker
- Backlink checker
- Nightly keyword rankings
Customize With Your Brand
The most versatile online marketing dashboard software can even be customized with your logos and color schemes.
Logins For Everyone
Or at least for those who need them. Get real-time access to all of your data without having to login to every platform. That means you can see specific KPI’s across your paid campaigns, SEO progress, social metrics, call tracking and much more all in one place!
Digital Marketing Reporting Dashboards FAQs
How do you make a digital marketing report?
Making a digital marketing report first involves integrating all of your data sources into our software. We can connect your ads accounts, analytics accounts, call tracking accounts, social media accounts and so much more. From there, we can begin to construct various types of reports.
What should be included in a digital marketing report?
It really depends on what the client wants to see. But in order to avoid “information overload”, we would advise on starting with the most important metrics, and then give you the option to dive deeper on specific metrics through the software. For instance, on paid ads report, we might design the report to prominently display total clicks, total cost, total conversions and cost per conversion (or lead). From there, you can get additional reporting on campaign or even ad group-specific information if you want to know which ad or keyword performed the best. On a social media report, we might prominently display follower count and engagement or sentiment first, and then follow with posts, replies or reviews.
What kind of customizations can be made to a digital marketing report?
We can customize your digital marketing reports and dashboards in almost unlimited ways. We have full flexibility on the layout, the coloring schemes, and the data objects we can include in any given report. All of the data comes directly from your connected accounts, so there is no hiding or suppressing of any information. It's literally a matter of what you want to see, and how you want to see it. We can create different report for different audiences. For example, perhaps the director of sales wants to see total leads and cost per lead, but the marketing director prefers to see social media sentiment and ad performance. No problem! We can create different dashboards and reports for each sector of your team or organization, and email each of them on a weekly or monthly basis.
What is the difference between a digital marketing dashboard, and a digital marketing report?
A digital marketing dashboard is a display of custom metrics that are viewable in real-time, or on any custom date range that you can choose. A digital marketing report is a snapshot in time of that data. For instance, the report might be last week's ad performance data comparing to the week before that. Your reports will come via a printable PDF, where your dashboards are accessible upon login to the software.
Can I include other custom metrics on my digital performance dashboard?
Yes! We can create custom metrics on your dashboard, or embed Google Sheets on specific dashboards. We have some clients who have sales and costs data that they display on a dashboard that is connected to a Google Sheet, so we created a dashboard in the Google Sheet, and embed that tab on a unique screen. We can create unlimited dashboards, and so you can pipe in data from just about anywhere.
Can you automate the timing and frequency of the digital marketing reports?
Yes! The most popular are the weekly and monthly reports. We can choose the day of week or day of month that you would like the report to go out, as well as the time of day, and we can specify the recipients for each one individually.
Can I access my digital performance metrics in real-time?
Yes! We can grant you access to the software so that you may login and dive deep into each of the reporting segments. There are a multitude of reporting segments for SEO, paid ads, local search and Google My Business, rating and reviews, and so much more! Instead of waiting for the weekly report to come on Monday morning, you can login and get the data you need.
Can other people in my company access the digital performance dashboards?
Yes! We can create different users to access different data and reporting objects in the software. For example, we can give your on-staff social media person access to the social media reports and data objects, but hide SEO, paid search and call metrics them, particularly if they are not relevant to their job. We can give your customer support reps access to the ratings and reviews section only. The options are limitless.
What is a dashboard digital agency?
A dashboard digital agency is an agency that provides insightful dashboard and metrics to their clients to better understand how their marketing is working.
What is dashboard internet marketing?
Dashboard internet marketing is a key element in outlining what strategic KPIs a business might use to track their performance each month.
WATCH: How to Set Up a Custom Digital Marketing Reporting Dashboard in Minutes!
Book Your Free Marketing Dashboard Consultation!
No strings attached, and we guarantee you’ll leave the meeting with something of value!