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Paid Search

Conversion Rates due to COVID-19

During this time, it can be tempting to pull advertising dollars, but when looking at…
Ryan Kelly
Ryan KellyApril 22, 2020
Events

Pear Analytics Receives Impressive Client Feedback!

In an industry as new as digital advertising, it’s hard to find vetted businesses with…
Pear Analytics
Pear AnalyticsOctober 22, 2019
Events

Google’s Average Position Removal May Affect Your Bidding

Google AdWords is taking an ax to its average position metric – how will it…
Ryan Kelly
Ryan KellySeptember 19, 2019
Paid Search

How To Review your Google Ads Performance by Network

During our campaign audits, one of the most common items we see is that performance…
Ryan Kelly
Ryan KellyAugust 28, 2019
Paid Search

3 Ways You Might Be Losing Money With AdWords

Your business could flourish with the proper exposure on Google, and they make it so…
Ryan Kelly
Ryan KellyOctober 26, 2016
Paid Search

3 AdWords Updates to Make Today

Google likes to keep AdWords advertisers on our toes by rolling out new features and…
Ryan Kelly
Ryan KellyOctober 13, 2016
Creating Tags and Triggers in Google Tag ManagerSearch Engine OptimizationWeb AnalyticsVideo

The Benefits of Google Tag Manager: How to Collect Key Data for Your Business

Why do I love setting up dashboards and creating goals for my clients and Pear…
Ryan Kelly
Ryan KellyOctober 12, 2016
Paid Search

Are you losing money by not advertising on Bing?

As a savvy digital marketer, of course you are advertising on AdWords. But are you…
Ryan Kelly
Ryan KellyOctober 5, 2016
how-to-refresh-your-adwords-campaignsPaid Search

4 Steps to Refresh AdWords Campaigns

Is it time for you to refresh AdWords campaigns? We work with many companies that…
Ryan Kelly
Ryan KellySeptember 22, 2016
RFP-SEM-leadsPaid Search

SEM for B2B: How does SEM fit into a B2B Marketing Plan?

Are you wondering if SEM for B2B would get results for your business? We've worked…
Ryan Kelly
Ryan KellyAugust 26, 2016
wpengine wordpress hosting provider for pear analyticsHosting

Why WPEngine is the Only WordPress Hosting Provider We Use

Three years ago, we didn't design and build websites, let alone host them.  Now, this…
Ryan Kelly
Ryan KellyJune 29, 2016
real time analytics to see if event tracking is workingWeb Analytics

How To Used Event Tracking For a LinkedIn Ad Campaign

This post is a step-by-step on how to install event tracking for a form submit…
Ryan Kelly
Ryan KellyMay 15, 2016
the anatomy of a google analytics tagged urlROI TrackingWeb Analytics

How Advertisers Should Track Online Banner Ads

If your company is looking to purchase banner advertising on other websites in order to…
Ryan Kelly
Ryan KellyApril 21, 2016
Social MediaVideo

Why Mobile Video Editing is Beneficial to Your Marketing Strategy

Developing a video marketing strategy can be scary for many reasons: it sounds expensive, time-consuming,…
Ryan Kelly
Ryan KellyApril 5, 2016
NewsPaid Search

Google Updates AdWords Ad Rank Formula: Top Ads Receive Ad Extension Priority

It has been confirmed: Google made an update to AdWords Ad Rank formula, extensions, and…
Ryan Kelly
Ryan KellyApril 5, 2016
what is your google shopping strategy?Paid SearchSearch Engine Marketing

Are You Killing Your Google Shopping Strategy?

If you sell products online, you need a Google Shopping strategy. Since AdWords retired PLA…
Ryan Kelly
Ryan KellyMarch 28, 2016
video-production-workflow-featuredOther Cool StuffSocial MediaMarketing Tools

Planning Video Production Workflow: Working with a Remote Video Team

Figuring out the video production workflow can be tricky when you work with a remote…
Ryan Kelly
Ryan KellyNovember 24, 2015
industry domainsSearch Engine OptimizationQuick SEO TipsSmall Business SEO

Should I Buy a New Industry Domain, Like .law, .dentist, or .enterprise?

“I’m getting bombarded with emails urging me to reserve my domain now, but I’m not…
Ryan Kelly
Ryan KellyNovember 19, 2015
The Children's ShelterEventsNewsOther Cool Stuff

Pear Analytics Team Brings Fun to Children’s Shelter

Last week, the Pear Analytics team visited The Children’s Shelter, a non-profit refuge for abandoned,…
Ryan Kelly
Ryan KellyOctober 31, 2014
how to write a header h1 tagSearch Engine Optimization

How To Write a Proper Header Tag (H1) for SEO

Updated August 18, 2014 with additional information on multiple H1's and a video from Matt…
Ryan Kelly
Ryan KellyAugust 18, 2014
seo analysisSearch Engine MarketingSearch Engine OptimizationWeb AnalyticsMarketing Tools

SEO Analysis: On Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”.…
Ryan Kelly
Ryan KellyAugust 7, 2014
UTSA CITE - Center for Innovation and Technology EntrepreneurshipEventsOther Cool StuffStartups

The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing…
Ryan Kelly
Ryan KellyFebruary 18, 2014
Paid SearchSocial Media

Sponsored Posts on LinkedIn vs. Facebook – What $200 Buys

Last week we did a test to see the performance of a sponsored post on…
Ryan Kelly
Ryan KellyFebruary 3, 2014
Marketing ToolsROI TrackingMarketing Tools

Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about…
Ryan Kelly
Ryan KellyJanuary 27, 2014
paid owned earned sharedSearch Engine Marketing

Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we're going to ring in the New Year with…
Ryan Kelly
Ryan KellyJanuary 3, 2014
Google Hummingbird UpdateSearch Engine OptimizationGoogle News

Google Hummingbird Update & Secure Searches

It's been a big month for Google with two big changes happening.  The first was…
Ryan Kelly
Ryan KellySeptember 30, 2013
Small Business QuestionsQuick SEO TipsSmall Business SEO

Challenges of Small Business SEO: Part 1

  Small business SEO is a common challenge. Most business owners aren’t sure where to…
Ryan Kelly
Ryan KellyAugust 14, 2013
Pros and Cons of PPC MarketingPaid SearchROI TrackingSmall Business SEO

Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase "PPC marketing" is usually used…
Ryan Kelly
Ryan KellyAugust 6, 2013
Fantasy Football AnalyticsEvents

Everyday Analytics: Fantasy Football Analytics

There are three main drafting guidelines I always follow when it comes to fantasy drafting:…
Ryan Kelly
Ryan KellyJuly 23, 2013
Internet Marketing Prediction ModelingSearch Engine MarketingSearch Engine Optimization

Internet Marketing Prediction Modeling

Over the past couple of years we've been working with lots of customers in various…
Ryan Kelly
Ryan KellyMay 31, 2013
Leaving FindLawSearch Engine Optimization

10 Steps to Convert a FindLaw Website into WordPress

You've decided you are not going to renew your FindLaw contract, and you want to…
Ryan Kelly
Ryan KellyApril 24, 2013
Franchise SEOSearch Engine Optimization

Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we've had an opportunity to look at three different franchises…
Ryan Kelly
Ryan KellyJanuary 29, 2013
Google Adwords ROIPaid SearchROI Tracking

3 Things That Affect your Google Adwords ROI You Weren’t Thinking About

Today I needed a tailor to fix a seam in one of my suits for…
Ryan Kelly
Ryan KellyDecember 29, 2012
how google fights bad advertisersPaid SearchSearch Engine Marketing

How Google Keeps Ads Safe

Google recently produced this infographic explaining the process of how they vet the millions of…
Ryan Kelly
Ryan KellyOctober 28, 2012
pear analyticsNews

The New and Improved Pear Analytics!

For the longest time, our home page was simply a website entry field, where you…
Ryan Kelly
Ryan KellyOctober 26, 2012
more than one h1Search Engine Optimization

Can My Webpage Have More Than 1 H1 Tag?

We get this question asked quite often, and we also see it often when we're…
Ryan Kelly
Ryan KellyJune 25, 2012
broadcast measurementPaid Search

Should Google Use Broadcast Measurement Metrics for AdWords?

Sorry for the hiatus in blog posts, but we've got a couple of good ones…
Ryan Kelly
Ryan KellyApril 23, 2012
seoSearch Engine Optimization

Is It Fair For SEO To Be Tied Directly to Website Sales?

Every now and then we have customers who want to cancel their service because the…
Ryan Kelly
Ryan KellyJanuary 23, 2012
News

A Message from Pear about SOPA and PIPA

What are SOPA and PIPA? If you're online today, you've heard about SOPA and PIPA.…
Ryan Kelly
Ryan KellyJanuary 18, 2012
2011 wrapupOther Cool Stuff

2011 Wrapup: A Year in Numbers

Wow, 2011 flew by, right?  We put together this quick chart to summarize how the…
Ryan Kelly
Ryan KellyJanuary 4, 2012
avoid local.comSearch Engine Optimization

Why You Should Avoid Local.com’s SEO Services

Many of the local directory websites are now selling "SEO" services to their customers, but…
Ryan Kelly
Ryan KellyDecember 14, 2011
Paid Search

Why Small Businesses May Want to Avoid Google AdWords Express

Google is getting real aggressive on their ploys to get small businesses to start using…
Ryan Kelly
Ryan KellyNovember 16, 2011
Paid SearchROI Tracking

Click Attribution Issues With SEO and PPC Campaigns

As marketers, we would love to know how all of our leads originated.  Far too…
Ryan Kelly
Ryan KellyNovember 1, 2011
Search Engine MarketingSearch Engine OptimizationSmall Business SEO

Data Visualization: How Do I Make an Infographic?

The adage "Content is King" is repeated over and over again in the SEO community,…
Ryan Kelly
Ryan KellyOctober 12, 2011
Search Engine MarketingSearch Engine Optimization

SEO: Long-Term Lead Generation

If you're serious about online marketing, SEO is one of the main areas you are…
Ryan Kelly
Ryan KellySeptember 12, 2011
xml sitemapSearch Engine Optimization

How to Properly Add an XML Sitemap

Adding an XML sitemap to your site is not only a good way to ensure…
Ryan Kelly