Services

AI Optimization Services

Make Your Brand AI-Ready: Optimization for the Next Generation of Search Ensure your business appears…

Ryan KellyNovember 17, 2025

Services

Premium Hosting & Maintenance Packages

Pear Analytics specializes in WordPress design and development, and we offer a variety of hosting…

Ryan KellyJuly 26, 2023

Services

Digital Marketing Strategy 101

Digital Marketing Strategy 101: Everything You Need to Know to Succeed Are you looking to…

Ryan KellyJuly 8, 2022

accepting bitcoin payments on woocommerce

Web Design

The Ultimate Guide for Accepting Bitcoin Payments on Your Website

1. Introduction Accepting Bitcoin payments on your website has never been easier. This ultimate guide…

Ryan KellyFebruary 16, 2022

PPC Management

Conversion Rates due to COVID-19

In such situations, you might feel like cutting down on advertisement spending, but it’s important…

Ryan KellyApril 22, 2020

Events

Pear Analytics Receives Impressive Client Feedback!

In an industry as new as digital advertising, it’s hard to find vetted businesses with…

Pear AnalyticsOctober 22, 2019

Events

Google’s Average Position Removal May Affect Your Bidding

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Ryan KellySeptember 19, 2019

PPC Management

How To Review your Google Ads Performance by Network

When we audit Google Ads performance, one of the most common items we see is…

Ryan KellyAugust 28, 2019

wasting money in adwords with wrong settings

PPC Management

3 Ways You Might Be Losing Money With AdWords

Your business could flourish with the proper exposure on Google, and they make it so…

Ryan KellyOctober 26, 2016

PPC Management

3 AdWords Updates to Make Today

Google likes to keep AdWords advertisers on our toes by rolling out new features and…

Ryan KellyOctober 13, 2016

Creating Tags and Triggers in Google Tag Manager

Web Analytics Search Engine Optimization Video

The Benefits of Google Tag Manager: How to Collect Key Data for Your Business

Why do I love setting up dashboards and creating goals for my clients and Pear…

Ryan KellyOctober 12, 2016

PPC Management

Are you losing money by not advertising on Bing?

As a savvy digital marketer, of course you are advertising on AdWords. But are you…

Ryan KellyOctober 5, 2016

PPC Management

SEM for B2B: How does SEM fit into a B2B Marketing Plan?

Are you wondering if SEM for B2B would get results for your business? We've worked…

Ryan KellyAugust 26, 2016

Hosting

Why WPEngine is the Only WordPress Hosting Provider We Use

Three years ago, we didn't design and build websites, let alone host them. Now, this…

Ryan KellyJune 29, 2016

real time analytics to see if event tracking is working

Web Analytics

How To Used Event Tracking For a LinkedIn Ad Campaign

This post is a step-by-step on how to install event tracking for a form submit…

Ryan KellyMay 15, 2016

the anatomy of a google analytics tagged url

ROI Tracking Web Analytics

How Advertisers Should Track Online Banner Ads

If your company is looking to purchase banner advertising on other websites in order to…

Ryan KellyApril 21, 2016

Video

Why Mobile Video Editing is Beneficial to Your Marketing Strategy

Developing a video marketing strategy can be scary for many reasons: it sounds expensive, time-consuming,…

Ryan KellyApril 5, 2016

News PPC Management

Google Updates AdWords Ad Rank Formula: Top Ads Receive Ad Extension Priority

It has been confirmed: Google made an update to AdWords Ad Rank formula, extensions, and…

Ryan KellyApril 5, 2016

PPC Management Search Engine Marketing

Are You Killing Your Google Shopping Strategy?

If you sell products online, you need a Google Shopping strategy. Since AdWords retired PLA…

Ryan KellyMarch 28, 2016

Other Cool Stuff Marketing Tools

Planning Video Production Workflow: Working with a Remote Video Team

Figuring out the video production workflow can be tricky when you work with a remote…

Ryan KellyNovember 24, 2015

Search Engine Optimization Quick SEO Tips Small Business SEO

Should I Buy a New Industry Domain, Like .law, .dentist, or .enterprise?

“I’m getting bombarded with emails urging me to reserve my domain now, but I’m not…

Ryan KellyNovember 19, 2015

Events News Other Cool Stuff

Pear Analytics Team Brings Fun to Children’s Shelter

Last week, the Pear Analytics team visited The Children’s Shelter, a non-profit refuge for abandoned,…

Ryan KellyOctober 31, 2014

Search Engine Optimization

How To Write a Proper Header Tag (H1) for SEO

Updated August 18, 2014 with additional information on multiple H1's and a video from Matt…

Ryan KellyAugust 18, 2014

Search Engine Marketing Search Engine Optimization Web Analytics Marketing Tools

SEO Analysis: On Page Optimization Regression

Wikipedia defines a regression analysis as “a statistical process for estimating the relationships among variables”.…

Ryan KellyAugust 7, 2014

UTSA CITE - Center for Innovation and Technology Entrepreneurship

Events Other Cool Stuff Startups

The UTSA CITE Boot Camp: Engineering Meets Marketing

This past weekend I had an opportunity to speak to about 200 engineering and marketing…

Ryan KellyFebruary 18, 2014

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PPC Management

Marketing Tools for 2014: Online Marketing Planner

Earlier this month we posted our first blog expressing a newer way to think about…

Ryan KellyJanuary 27, 2014

Search Engine Marketing

Sample Marketing Plan With Paid, Owned, Earned and Shared Media

For the first post of 2014, we're going to ring in the New Year with…

Ryan KellyJanuary 3, 2014

Search Engine Optimization Google News

Google Hummingbird Update & Secure Searches

It's been a big month for Google with two big changes happening. The first was…

Ryan KellySeptember 30, 2013

Quick SEO Tips Small Business SEO

Challenges of Small Business SEO: Part 1

Small business SEO is a common challenge. Most business owners aren’t sure where to…

Ryan KellyAugust 14, 2013

PPC Management ROI Tracking Small Business SEO

Pros & Cons of PPC Marketing

Although there are other lower tier pay-per-click platforms, the phrase "PPC marketing" is usually used…

Ryan KellyAugust 6, 2013

Events

Everyday Analytics: Fantasy Football Analytics

There are three main drafting guidelines I always follow when it comes to fantasy drafting:…

Ryan KellyJuly 23, 2013

Search Engine Marketing Search Engine Optimization

Internet Marketing Prediction Modeling

Over the past couple of years we've been working with lots of customers in various…

Ryan KellyMay 31, 2013

Search Engine Optimization

10 Steps to Convert a FindLaw Website into WordPress

You've decided you are not going to renew your FindLaw contract, and you want to…

Ryan KellyApril 24, 2013

Search Engine Optimization

Franchise SEO: What’s The Best Strategy For Optimizing a Franchise Website

Over the past few months, we've had an opportunity to look at three different franchises…

Ryan KellyJanuary 29, 2013

PPC Management ROI Tracking

3 Things That Affect your Google Adwords ROI You Weren’t Thinking About

Today I needed a tailor to fix a seam in one of my suits for…

Ryan KellyDecember 29, 2012

PPC Management Search Engine Marketing

How Google Keeps Ads Safe

Google recently produced this infographic explaining the process of how they vet the millions of…

Ryan KellyOctober 28, 2012

News

The New and Improved Pear Analytics!

For the longest time, our home page was simply a website entry field, where you…

Ryan KellyOctober 26, 2012

Search Engine Optimization

Can My Webpage Have More Than 1 H1 Tag?

We get this question asked quite often, and we also see it often when we're…

Ryan KellyJune 25, 2012

PPC Management

Should Google Use Broadcast Measurement Metrics for AdWords?

Sorry for the hiatus in blog posts, but we've got a couple of good ones…

Ryan KellyApril 23, 2012