Where does the Pear Analytics name originate from?
A lot of people have asked this question over the years, so let us walk you through the history.
Tommy Richards designed and concepted the original name and logo. The “pear” represented fresh, crips and organic – something we were heavily involved in 2008 was organic search. The left side of the logo was gray and out of focus and represented the SEO industry as a whole in 2008, and the right side (crisp, clear and in-focus) represented us being transparent.
In 2009, we updated the logo and color scheme slightly to represent more of a “ying-yang” style logo to maintain the us vs. everyone else story. We added insights and intelligence to the tagline to represent the kinds of projects we were getting at the time, which was to help companies get more from data and analytics. We wanted to deliver insights and intelligence.
This refresh enhanced the green color scheme and represented the tools like SiteJuice that we built to represent the automation part of our business. We still had several clients that we provided services to, but at this time we were very interested in figuring out how to scale a service business.
By 2014 we had abandoned the “one size fits all” approach to buying digital marketing services. Clients were needing very customized services, and it is at this point we introduced web design & development services. We could have offered this in the past, but would have conflicted with other agency partnerships we had at the time.
At this point, we’ve had over 10 years of clients and services and we understand the importance of strategy versus selling one-off services. Clients want a digital partner in 2019 with multiple skill sets, not just one or two. We now have extensive experience with strategy all the way to automating a marketing process for experienced clients.
Pear Analytics has evolved over the years from SEO experts to a full-service digital marketing agency with expertise across multiple disciplines.
Ryan formed company in a home office with an emphasis on marketing measurement and analytics.
We pivoted into services, and built an automated Internet Marketing Assessment report. At this time we also began to offer paid search services complimenting client SEO needs.
we begin to expand service offerings to cover more of the digital spectrum, including web design and development, marketing automation and email marketing, and advanced analytics.
Pear wins a contract to train the U.S. Army on analytics, and consult on user experience design. Paid search services have surpassed organic search services in revenue volume.
We rebuilt one of the most visited for the annual Fiesta Celebration in a mere 6 weeks. The site handles thousands of transactions without a hitch. Pear also wins for the first time in history, Best Places to Work in San Antonio!
Pear launches a unique Applicant Management System for non-profit foundations that ties directly into their WordPress websites. We also win #10 Best Place to Work in San Antonio.
These six core values are what defines Pear as a company, and as a people. We commit these values to each other, and to our clients. Every week we talk and share stories about how we live up to each and every one of these.
We have a burning desire to perform at the highest levels, and deliver the best possible service, while wanting to continuously learn and improve.
Our teammates and even our clients depend on us to do what we say we’re going to do.
No excuses. Own your mistakes and be accountable to your team, and your clients. No one is perfect, but being accountable goes a long way.
We love to solve our clients problems, and having a culture of problem solving means you will always get new ideas from us.
Work-life balance is very important. Every one needs time to take a break and recharge. It prevents burn-out, and brings fresh ideas to the table.
This means doing the right thing, even if we lose money doing it. This is what you do when no one else is looking.
Meet The Lead Pears
Pear Analytics is 100% virtual, meaning our staff work remotely from their home office. By doing so, we can expand our search talent and hire the best people we can find in Texas, and even beyond. We have mastered the tools and communication techniques required to collaborate, and serve our clients in a very efficient manner.
Lisa TotinoDirector of SEO
Lisa, a graduate of Trinity University, joined the Pear team in early 2011 and immediately took on the role of monitoring, controlling, and reporting all things data. She has shaped the analytics department and has had a major hand in developing and designing several of the current report formats. Lisa is responsible for analyzing clients’ current online marketing campaigns and identifying opportunities to increase sales and web presence. Oh, and she is a huge Texans and JJ Watt fan!
Ryan KellyFounder & CEO
Ryan has been doing web marketing since 2003, when Google was only 5 years old and not a publicly traded company yet, and things like Twitter and Facebook didn’t even exist. He started Pear Analytics in 2008 to help businesses measure their marketing results using advanced analytics techniques, and help drive more traffic to their websites. Ryan grew up watching Larry Bird and the Celtics, but is an avid Spurs fan. At 6'-6", Ryan had dreams of professional basketball, but chose engineering school instead. He did get to play some ball with former NBA star Marcus Camby while at UMass.
Kim WrightDirector of Paid Media
In the 8th grade, Kim worked on a class project, which led her to discover her love of advertising. She graduated college with a minor in advertising and has been running Paid Media since 2011, back when there were ads along the side of Google. Kim joined Pear Analytics because of her love for transparency with clients and the diversity of each client. Kim loves wakeboarding, wakesurfing, the lake, the beach, or really, anywhere where there is water and sunshine together. She also has been to Disney World over 15 times and it is still one of her favorite vacation places to go!
Tracie MendozaChief Operating Officer
Having done a little of this and little of that over the years – from comedy, retail management, education, and recruiting to name a few – Tracie landed in the Sales Field! This was no surprise to those around her, after all in kindergarten she had a line formed around the building, as she charged kids a quarter to color in her “Pink Panther Coloring Book!” She has always had an entrepreneurial spirit and a go getter mentality, and sets out to accomplish whatever she puts her mind to. Tracie graduated from Dallas Baptist University, where she earned a BAS in Communications and a MALA in Fine Arts/History. When not closing a deal on the phone, you can find her shopping, traveling, and of course making people laugh! AKA: Laughologist, Retail Therapist, Music Fanatic, Lover of the Arts, and Reality TV Guru.
What clients say
We don't grow unless we can prove our results to clients