Custom Website Design and Development With A Purpose

When your site needs an overhaul, you need designers and developers. But you also need a good architect. That’s where we excel.  Our custom website design services span across multiple platforms from WordPress to Shopify.  Let us see if we can help!

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Award Winning Design & Functionality

Our work on VP Racing Fuels was selected as a winner for the Best Automotive Website for 2022.  This e-commerce site is loaded with mobile-friendly design features, custom dealer maps, custom checkout and product syncing with NetSuite ERP.

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Amazing functionality? We’ve got that.

SVG Animations

If you are looking for a more interactive feel for your website that will engage visitors, then this is the way to go. SVG animations are lightweight graphics that can help tell a story or show a process on a page. Great for “How it works” types of content. “SVG” stands for Scalable Vector Graphic, which means these will work well for both desktop and mobile responsive designs, as opposed to some video file formats that will not display on Apple devices. Get in touch with our San Antonio web design agency to learn more.

Heron Outdoors

3D Models

If you have a physical product that needs to be described in detail, then what better way to do that than with a full 360-degree rotating view! We can take your 3D models and apply the right material texturing lighting, and shadows for a realistic display of your product. Our web designers also overlay “hotspots” for the user to mouse over or tap on for more information about specific product features.

Heron Outdoors

Landing Page System

Digital marketing teams are often tasked with creating landing pages for paid campaigns and other needs, but the process can be difficult. Also, a well-made landing page on another platform doesn’t help your SEO. Why not make great landing pages for both PPC and SEO purposes? Check out our landing page system built right into your WordPress platform. For prime web design services get in touch with our team.

VP Racing Fuels

Scheduling Apps

Scheduling apps are designed to capture leads from your website and take it one step further, create the demo or appointment, and put it directly on your sales team’s calendar. Our tech team can work with you to sync your schedule with the website to display available slots in real-time. What's the point of proven internet marketing solutions after all if you cannot speak to your prospects? Check out some of these cool examples!

Altitude Trampoline Park
Sherry Yellin

Interactive Calculators

Interactive calculators are not only a great way to engage visitors, but also great for lead generation. Perfect for large and small businesses alike, they can calculate savings, ROI, and other performance metrics that are popular for B2B companies. They can be designed to draw in the visitor with some free information, and then ask for lead info in exchange for a full, or detailed report or analysis.

Pear Analytics
Pro Vigil

User Location

Showing content dynamically based on your location is a great way for businesses with multiple locations to ensure their visitors are getting precise information, and are led to the nearest location. Using the Google Maps and Places APIs, we can get the exact location of each visitor and display relevant information, saving the user from multiple clicks or unnecessary searching. This dramatically improves the user experience (UX).

Bee Clean Car Wash
C12 Group
Texas Mental Health
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Customer Portals

Need to show certain customers different tiers of pricing, or exclusive discounts? Then a customer portal is the way to go. Distributors, dealers, or customers can log in through the front end of the website, and reach a completely different experience. Make it easy to re-order, bulk-order, get marketing assets, or literally any other need. In this example, we even built logic to determine how much of a shipping pallet was full to maximize volume and shipping costs.

VP Racing Fuels

Curbside Pickup

What can a web design company do to help local businesses prepare for and recover from a pandemic? Covid-19 permanently changed the way many local businesses operate and deliver products and services to their customers. Curbside pickup was hot in 2020 and will continue for years to come. Integrate your e-commerce store with custom pickup options and scheduling. Internet advertising will never be the same, and local businesses will need to find ways to stand out.

Alamo Fireworks
Allen & Allen
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If any of these website

issues describe you, it may be time to rebuild.

Design is outdated
Not mobile-friendly
Not capturing leads
Hard to manage content
Unselling potential prospects
Limited or no functionality
Loads very slowly
Doesn’t automate any of my processes

At Pear, we can build simple, or complex sites that can solve these issues. We not only build beautiful sites with great user experience design, but we can make them highly functional. Check out some of the things you may want your new site to do

Take payments or donations
Customer login areas
Custom charts and data integrations
Schedule appointments
Progressive form fills
Create easily editable promo areas
Subscriptions with premium content
Advertising integration
Learning management systems (LMS)

Our Approach to Web Design

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01. Start with the Goal in Mind

We start every web design project by thinking about what visitors should be able to achieve while on your website (micro and macro conversions). We also use market research to see the context that your visitors will have when they arrive at your site and to identify how you may be able to stand out from your competitors.

This will help us highlight your competitive advantages. We can even record visitors who try to complete specific tasks on your site so we can uncover any issues with navigation or content.

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02. Implement Best Practices (Don’t Reinvent the Wheel)

You should expect your web design company to recommend best practices for usability for your site — not reinvent the wheel for each new website. One of the things you are paying for is their expertise about what works best on the web.

We do not suggest widely different, unique schemes; they might look one-of-a-kind, but they compromise usability and confuse your visitors. You can be confident that our design proposals will follow best practices tested and proven by thousands of other websites.

03. Provide User-Friendly Control

Our websites are always built with long-term use and management in mind. Even now, we find many clients who still have to call their old developer and pay an hourly rate to change text on their website!

Our websites are built on user-friendly content management platforms, like WordPress and BigCommerce, where clients will easily be able to edit text and add new content in the future. In many cases, we develop custom post types to manage content in a custom, and even automated way, avoiding hard-coding as much as possible.

Custom Website Design Process

Each website design build project goes through this extensive process with our team:


Using a variety of tools, we’ll collect quantitative and qualitative data to determine how users want to engage with you.


We begin laying out some of the major sections of the site, including the homepage and product or service pages, and decide what kind of content each section will have.


The wireframes are transformed into full scale desktop and mobile designs using your branding and color schemes. We can also develop custom illustrations to explain products, services, or processes.

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At this stage, we begin to code the website and determine what backend functionality will be required to allow your team full control for quick and easy updates,such as adding new downloadable content.


In this step, we integrate your analytics, marketing automation systems, SalesForce, or other tools into the website.


Once the site has been fully tested and vetted by your team, we will make all of the necessary DNS changes or upload the files via FTP to your server, or host it on ours. Pear can provide full support with hosting and maintenance.

What to Expect

Our team provides an end-to-end web design service, including

Preliminary testing and user experience audit
Initial wire-frame layouts and mockups, including mobile
Information architecture review for your new site
Calls-to-action and engagement points for site visitors
Attractive, modern, and mobile-friendly graphic design
Search engine optimization of the new site
Site map audit to determine proper redirection (Many design firms miss this step)
User-friendly back-end administration and training for your team

Hosting & Maintenance

Pear provides training, hosting and maintenance for every website we build. We host exclusively with our partners at WPEngine, for fast, secure and reliable WordPress hosting. Our maintenance plans can be pay-as-you-go, or at a fixed rate, depending on your needs. You won’t have to worry about backups, plugin updates, or anything like that. We also provide extra layers of security monitoring and uptime reporting for clients who need it.  Just a few features include:

Daily Backups
Automatic Updates
Free CDN
Free SSL
24/7 Support
SSH & SFTP Access

Other Custom Web Design Considerations

What to look for in a custom website design company

When you are looking for a custom website design company, there are a few things that you should keep in mind. First, you want to make sure that the company has a good reputation. You can check online reviews to get an idea of what other people have thought about their experience with the company. Second, you want to make sure that the company is experienced in designing custom websites. Make sure to ask for some examples of their work. Third, you want to make sure that the company is willing to work with you to create a custom website that meets your specific needs. Be sure to discuss your budget and timeline with the company so that they can give you an accurate quote. Choosing a custom website design company is an important decision, but if you keep these things in mind, you will be able to find a great company that will meet your needs.

How to create a style guide for your website

A style guide is an important tool for any website owner, whether you’re running a small blog or a large ecommerce store. By creating a style guide, you can ensure that your site has a consistent look and feel, which can help give it a professional edge. Start by identifying the core elements of your site’s design, such as your color scheme, font choices, and logo. Once you’ve got these basics nailed down, you can start thinking about other elements like photos, videos, and social media buttons. As you add more content to your site, be sure to refer back to your style guide to ensure that everything remains consistent. With a little planning and attention to detail, you can create a custom website design that will make your site stand out from the crowd.

The benefits of having a custom website design

A custom website design can provide a number of benefits for businesses of all sizes. Perhaps the most obvious benefit is that it can help to create a unique and professional online presence. A custom website can be designed to match your brand identity, and this can help to build trust with potential customers. Furthermore, a custom website can be designed with your specific goals in mind. This means that you can include features and functionality that are designed to drive conversions. For example, you might include an eCommerce store or a custom contact form. Finally, a custom website can provide an excellent user experience. By working with a professional designer, you can ensure that your website is easy to navigate and responsive. This can lead to higher levels of engagement and customer satisfaction. In conclusion, there are many reasons why you should consider investing in a custom website design.

Tips for working with a web designer

When it comes to creating a website, working with a web designer can be a great way to get the results you want. Here are a few tips to help you get the most out of working with a web designer:

1. Define your goals. Before you even start looking for a web designer, take some time to think about what you want your website to achieve. Do you want to use it to sell products or services? To promote your brand? To provide information about your business? Once you know what your goals are, you can communicate them to your web designer and make sure they are on the same page as you are.

2. Be clear about your budget. A web designer will be able to create a website that meets your needs and budget, but it is important to be up front about how much you are willing to spend from the start. This will help ensure that there are no surprises down the road.

3. Provide feedback. Once your web designer has created a prototype of your website, give them feedback on what you like and don’t like. The more specific you can be, the better chance they have of creating a website that you’ll love.

How to launch and maintain your new website

There’s a lot to think about when launching a new website. Not only do you need to create compelling content, but you also need to make sure that your website is easy to navigate and that it loads quickly. Once your website is live, it’s also important to regularly update your content and keep an eye on your site’s analytics to ensure that your website is performing well.

Here are some tips for launching and maintaining your new website:

  1. Create compelling content: Your website’s content should be engaging, informative, and relevant to your target audience.
  2. Make sure your website is easy to navigate: Use clear and concise navigation labels, and include search functionality so that visitors can easily find what they’re looking for.
  3. Optimize your website for speed: Visitors won’t stick around if your website takes forever to load, so make sure to optimize your images and code for fast loading times.
  4. Regularly update your content: Keep your website fresh by regularly adding new blog posts, articles, or other types of content.
  5. Monitor your site’s analytics: Check your website’s analytics regularly to see how people are finding your site and which pages are getting the most traffic.

Top Trends in Custom Web Design

Increased use of animation and motion graphics
Minimalism is still popular, but with a more organic feel
More unique and creative typography
Use of bold and bright colors
Custom illustrations
Scroll-triggered animations and interactions (parallax)
Cinemagraphs – still images with subtle motion
Hamburger menus 

Helpful Links for Web Design

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