Go 2 Productions – Website Redesign

Client Name: Go2 Productions

Project Type: Website Redesign

Dated: November 2014

Website Features

  • Super-Nav with Lead Generation Built-In
  • Callouts to Highlight Data
  • Automatic Related Content

Improvements


  • Paths to Gated Content

    The purposes of the new site design is to lead the visitor to various gated content for lead generation to support the integration with Pardot and the progressive profiling functionality.


  • Responsive Design

    The former version of the Headspring site did not respond well to various mobile screen sizes, so the new design included custom mobile screen layouts.


  • Customer-Centric Design

    The new home page design incorporated navigation to various buyer personas which has the ability to lead to specific content, and increase conversions.

Technology