Experience personalized search engine optimization plans at Pear Analytics. Our dedicated team goes beyond the ordinary and creates custom strategies that align with your unique goals. With over 15 years of expertise, we deliver fast and effective results. Elevate your online presence with strategies crafted for sustainable growth, perfect for everyone from local businesses to global enterprises.
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We Have SEO Experience Across Many Industries
Our SEO Solutions Focus on
Targeted Online Success
01 Our SEO strategy includes one or more of the following
SEO Strategies
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1
Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Unlock Impressive SEO Outcomes, Such As:
Premium Traffic
Our focus on proper keyword selection and page optimization ensures your website gets a steady flow of premium, high-quality traffic.
Increase Page 1 Rankings
The top of the page on Google gets 30X more clicks than anything on page 2 or beyond. We strategically work to improve rankings.
Enhanced Keyword Visibility
We measure success by identifying an increased number of keywords for which your domain ranks within the top 10 pages of search results. This benchmarking process enhances your online impact against your competitors.
Increase SEO Value
When compared to paying for the same click-through advertising, we can calculate the value of getting a “free” SEO click to your website. Learn More
Local SEO Experts
Pear Analytics has a long-standing history of local SEO strategy and results. Our experts have the knowledge and the tools to help your business success, whether you have one location, or many. Google is becoming hyper-local. We have a variety of tools to leverage this into a strategy that works for your business, such as our Local Search Grid tool.
What is Local Search Grid?
This software allows us to run keyword rankings for your business at various points throughout the city. You may rank well for “bbq restaurant” where your current location is, but perhaps not very well 10 miles away. Google is getting more localized particularly with mobile searches, so we are able to strategize for areas of town where you’re not ranking well.
Monitor All of Your Reviews
In One Place.
Your reviews and reputation are a big part of SEO for your business. Reviews are an important signal in Google’s algorithm for local businesses. Our reputation management software will find reviews for your business on Google, Facebook, Yelp and many more. See your average star rating, and even connect to respond to reviews in real-time on Google and Facebook.
Search Domination
There are a handful of keywords for your business where you may want to dominate the competition. This is where paid ads and SEO work together. In any particular Google search, you may see a combination of 7 ads, 3 map listings, and 10 organic listings. That’s a minimum of 20 links for your prospective customer to click on in that result. Why not maximize your potential for getting that click to your website? We can develop a full strategy for search domination and how to maximize your opportunity for potential leads.
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphic
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphic
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphic
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphic
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphic
47%
47% is your average chance of getting clicks across all four listings on the results page. You can maximize your opportunities by strategically occupying multiple listings on the SERP. This will double your chances of connecting and attracting new customers effectively.
Download this graphicSEO Success Metrics
Well-structured SEO campaigns must be data driven and measure success through these metrics. Each of these SEO success metrics provides valuable insights into how well your SEO campaign is performing and where improvements can be made. Without SEO success metrics, it would be impossible to gauge the effectiveness of your SEO campaign and determine where changes need to be made.
Rankings
One of the most obvious indicators of SEO success is how well your website is ranking in search engine results pages (SERPs). If your goal is to rank for certain keywords, then you should track your rankings over time to see if your SEO efforts are paying off.
Traffic
Another key metric is website traffic. This can be measured in terms of overall traffic growth, as well as specific traffic channels (e.g., organic search, direct, referral, etc.). Obviously, you want to see an increase in overall website traffic as a result of your SEO efforts. But it’s also helpful to break down traffic by channel so you can see which ones are performing the best.
Non-Branded Words
If people are finding your website with keywords that are not brand name, it’s a good sign that you’re making progress with your SEO efforts. Non-brand searches can also lead to increased traffic and conversions, so they’re definitely worth monitoring.
Total Keywords Found
Our tools can monitor over time the total number of keywords that your domain is ranking for in the top 100 positions. This is a great metric to not only see your own growth, but to see what other competitors rank for.
But at Pear Analytics, we want to go beyond the normal SEO metrics that everyone uses. In addition to these, we have developed two additional key metrics that can help determine the success of a campaign:
Visibility Score
This is a new metric we like to use for progress because we can group themes of keywords together, and see how the collective group of keywords is performing against a wide variety of competitors. The Visibility index is based on the click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign.
SEO Value
It evaluates the dollar value assigned to each visitor and provides an unique take on your campaign’s ROI. We assess the cost of acquiring a visitor through paid ads along with your current ranking and click-through rate. Considering these factors, we get a deeper understanding of your campaign’s performance. These insights reveal both current and potential SEO growth as your ranking improves on the search result page.
What is SEO Worth to My Business?
SEO Services
Keyword Research
We can find all of the keywords your domain currently ranks for, the value of those words, and then determine a strategy to get you more keywords on page 1.
Competitor Analysis
We’ll export all of the keywords your competitors rank for and then compare them to yours to determine where your advantages and disadvantages are. We’ll analyze their websites, content, social media and more.
SEO Strategy
Once we’ve analyzed your website, keywords and competitors, we can develop a unique strategy for you based on one or more of SEO strategies above. From there, we’ll develop the execution plan in 3-month increments.
Site Architecture
Part of our initial analysis is crawling your website with our software to determine how your site architecture helps or hurts your SEO. This website explains why site architecture is so important for SEO.
Schema & SERP Features
SERP features are additional information in the search results such as “People Also Ask” questions, Knowledge Graphs and many other examples such as those in this SERP features list. We’ll add the correct code to your site to help trigger these for your brand.
Link Building
Link building is one of the most difficult, and tedious tasks. We leverage over 13 different link building strategies to help increase your domain authority, which in turn will improve your overall rankings.
Image SEO
This is probably the most overlooked optimization strategy for most websites. Renaming images, using alt tags and geotagging images can make a big difference in your results. We can help re-optimize your entire image library.
Video SEO
Another underutilized SEO strategy, companies with video content are a treasure trove for optimization with multi-platform strategies, transcriptions and more.
Local SEO
Local search and ranking well on mobile devices requires a complete strategy wether you have one location, or many locations. We can help get you on the map, literally and figuratively!
Google My Business
Here is another overlooked area of optimization for local businesses. There is a variety of things you can do to optimize your GMB listing and help get your business in the 3-pack more frequently.
Content Ideation
Even if your team is writing the content, Pear can help ideate new content ideas, help develop a content roadmap, and more to help align the SEO keywords and topics with your content.
Content Development
Don’t have the resources to write or create content? Pear can help write the content, and even design special content such as ebooks, whitepapers and other interactive content.
Site Speed Improvements
The latest Google algorithm updates put a heavier emphasis on site and page load times and other web vitals. Our developers can do the technical work necessary to get your site speeds blazing fast on desktop and mobile!
Technical SEO
Most agencies with an SEO department will glaze over the technical aspects of your ranking problems. Not Pear. We specialize in technical SEO fixes, which are usually the culprit in why you aren’t ranking well.
On-Page Optimization
There are 7 key areas of the page that we’ll need to optimize for, and we have all the tools necessary to score the page . Our favorite WordPress SEO optimization plugin is RankMath, and we have several others we like as well.
Ranking Restoration
Did your website rank well, and all of a sudden lost all of your top Google rankings? This is a key differentiator for Pear and why many companies have come to us to help restore rankings after a site redesign, change of domain, or other issues.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
LETS TALK
What clients say
We don't grow unless we can prove our results to clients
WATCH: A live SEO audit comparing two websites from a random Google search!
(You won’t believe what we found in just 12 minutes!)
Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
SEO FAQs
What is SEO?
Search Engine Optimization (SEO) is the process of increasing your website’s visibility in the search results to gain organic traffic.
Why is SEO important?
Customers turn to search engines every day to make important decisions. If you want to reach these potential customers, you need to show up in the search results. SEO can help your business get in front of all of the daily searches that are already happening.
Can I start and stop my SEO services?
While we do not require a contract for our services, starting and stopping SEO services is highly discouraged. SEO is a marathon, not a sprint. Everytime you click pause, you negate all of the progress made.
How long does it take to see results?
SEO is not a sprint, it is a marathon. Results vary depending on numerous factors, including your industry, but on average it can take 4-6 months to start seeing noticeable results.
Are search engine optimization services worth it?
SEO is an essential and cost-effective way to market your products and services with the power of search engines. If your website ranks higher in SERPs, there are greater possibilities to bring a high user traffic that has the potential to convert into final customers. Hence, SEO services are extremely worthy to market your eCommerce or service business.
What is the best search engine optimization company?
The best search engine optimization company can professionally handle all SEO aspects of your website including On-page SEO, Off-page SEO, Technical SEO, Content Optimization, Schema Markup, and much more; and that too at budget-friendly packages. Their team should be capable of handling all the SEO tasks in an effective and efficient way while working with advanced SEO tools and result-oriented strategies.
What is the difference between SEO, SEM, and SMO?
SEO or Search Engine Optimization is a process to rank websites on relevant SERPs of important keywords. SEM or Search Engine Marketing involves the usage of paid strategies to improve search engine visibility for the websites. At last but not least, SMO involves the utilization of social media channels such as Facebook, Instagram, Twitter, and LinkedIn to increase engagements for a particular business.
The main difference between all these three marketing strategies is that SEO and SEM use search engines as a medium to market websites while SMO involves social media channels.
Is search engine optimization useful in 2021?
Search Engine Optimization is the go-to strategy for online businesses in 2021. This is because, with constant updates in Google algorithms to provide a better user experience on SERPs, it is vital to stay ahead of the competition by optimizing the website as per Google standards. A fully optimized website with a great SEO score will allow search engines like Google to effectively crawl it and rank it higher in SERPs.
What is better, SEO or PPC?
Both SEO and PPC are extremely vital yet effective strategies to market your website. In my opinion, it depends on the end-goals of the business owner as to what he or she wants to achieve through these amazing digital marketing strategies. If the purpose is to win the top ranking in SERPs on highly competitive keywords in the long run, then SEO is the best strategy to look forward to. However, if the goal is to boost conversions in a short period of time e.g. boosting sales for Black Friday, then PPC will yield optimal results.
Overall, if both these strategies are implemented in parallel, they create ideal results in long term in terms of user traffic, engagements, and conversions.
What is the best SEO for a small business?
It is important to identify the low-competitive keywords to successfully penetrate the search rankings as a small business. Other than this, no matter whether your business is small or is operating on a large scale, a fully SEO-optimized website is necessary to provide a better user experience for the target audience. That includes On-page SEO, Off-page SEO, Technical SEO, Content Optimization, and Schema Markup.
With these SEO strategies, a small business will be able to become competitive and go beyond the survival mode to eventually become a market leader in the long run.
How can SEO services increase my sales?
SEO services provided by experienced SEO professionals can help in bringing relevant user traffic to your site that includes potential customers. If your website is fully SEO optimized, it can help you to increase your reach online, providing you with greater opportunities to convert leads into final customers.
What is local SEO, and why do we need local SEO?
Local SEO is a narrowed-down SEO strategy through which you can improve the ranking of your website in local searches. Local SEO is beneficial for those businesses that have a physical location or targets a specific niche in a locality.
What is the best search engine optimization strategy?
The best search engine optimization strategy features:
1. High-quality content
2. Penetrating the market through low-competition keywords
3. Improving User Experience (UX) of website
4. Optimizing website URL and page titles
5. Hiring an experienced SEO team
What is the average ROI for an SEO campaign?
On average, the ROI for a good SEO campaign is around $2.75 for every $1 invested. However, it still depends upon a variety of factors and strategies to determine how much return you can generate from your investment in SEO.
What effect does site speed have on SEO?
Site speed is a direct ranking factor which is a well-renowned fact since the Google Algorithm speed update, particularly with the May 2021 update around core web vitals. Hence, it does have an effect on the SEO of a website. One interesting aspect here is that site speed also has an indirect effect on SEO as a low page speed reduces dwell time and increases bounce rate.
How do you improve website page speed?
Here are some of the best ways through which one can improve website page speed:
1. Minify JavaScript, CSS, and HTML
2. Eliminate render-blocking JavaScript
3. Reduce the number of page redirects
4. Work on improving the response time of the server
5. Optimizing the image size on all web pages
6. Using a content distribution network
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