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SEO Services Based on Custom Strategies – Not Checklists.

At Pear, we craft a unique search engine optimization plan based on your objectives, and leverage 15+ years of experience to get you the best results as fast as possible. Our expert SEO services are tailored for both small and local businesses, as well as regional, national or international businesses.

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seo services san antonio tx

Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san antonio or seo company san antonio

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
high quality
High-Quality Traffic

Getting high-quality traffic starts with the proper keyword selection, and optimization of pages around those keywords and topics.

increase page
Increase Page 1 Rankings

The top of the page on Google gets 30X more clicks than anything on page 2 or beyond. We strategically work to improve rankings.

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More Keywords Found in Results

One measurable outcome is the number of keywords your domain shows up for in the first 10 pages of results. We benchmark this against your competitors.

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Increase SEO Value

When compared to paying for the same click-through advertising, we can calculate the value of getting a “free” SEO click to your website. Learn More

local seo experts san antonio

Local SEO Experts

Pear Analytics has a long-standing history of local SEO strategy and results. Our experts have the knowledge and the tools to help your business success, whether you have one location, or many. Google is becoming hyper-local. We have a variety of tools to leverage this into a strategy that works for your business, such as our Local Search Grid tool.

What is Local Search Grid?

This software allows us to run keyword rankings for your business at various points throughout the city. You may rank well for “bbq restaurant” where your current location is, but perhaps not very well 10 miles away. Google is getting more localized particularly with mobile searches, so we are able to strategize for areas of town where you’re not ranking well.

reputation management for seo

Monitor All of Your Reviews
In One Place.

Your reviews and reputation are a big part of SEO for your business.  Reviews are an important signal in Google’s algorithm for local businesses.  Our reputation management software will find reviews for your business on Google, Facebook, Yelp and many more. See your average star rating, and even connect to respond to reviews in real-time on Google and Facebook.

Search Domination

There are a handful of keywords for your business where you may want to dominate the competition. This is where paid ads and SEO work together. In any particular Google search, you may see a combination of 7 ads, 3 map listings, and 10 organic listings. That’s a minimum of 20 links for your prospective customer to click on in that result. Why not maximize your potential for getting that click to your website? We can develop a full strategy for search domination and how to maximize your opportunity for potential leads.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%

47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

Well-structured SEO campaigns must be data driven and measure success through these metrics.  Each of these SEO success metrics provides valuable insights into how well your SEO campaign is performing and where improvements can be made. Without SEO success metrics, it would be impossible to gauge the effectiveness of your SEO campaign and determine where changes need to be made.

But at Pear Analytics, we want to go beyond the normal SEO metrics that everyone uses.  In addition to these, we have developed two additional key metrics that can help determine the success of a campaign:

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Visibility Score

This is a new metric we like to use for progress because we can group themes of keywords together, and see how the collective group of keywords is performing against a wide variety of competitors.  The Visibility index is based on the click-through rate (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign.

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SEO Value

This metric help you understand the ROI of your campaign performance in a different way by using the dollar value of each visitor. We look at what it would cost to acquire that visitor from paid ads and then using your current ranking and click-through rate for that position, we’re able to see your Current and Potential SEO value over time as rankings improve.

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What is SEO Worth to My Business?

SEO Services

Keyword Research

We can find all of the keywords your domain currently ranks for, the value of those words, and then determine a strategy to get you more keywords on page 1.

Competitor Analysis

We’ll export all of the keywords your competitors rank for and then compare them to yours to determine where your advantages and disadvantages are. We’ll analyze their websites, content, social media and more.

SEO Strategy

Once we’ve analyzed your website, keywords and competitors, we can develop a unique strategy for you based on one or more of SEO strategies above.  From there, we’ll develop the execution plan in 3-month increments.

Site Architecture

Part of our initial analysis is crawling your website with our software to determine how your site architecture helps or hurts your SEO.  This website explains why site architecture is so important for SEO.

Schema & SERP Features

SERP features are additional information in the search results such as “People Also Ask” questions, Knowledge Graphs and many other examples such as those in this SERP features list. We’ll add the correct code to your site to help trigger these for your brand.

Link Building

Link building is one of the most difficult, and tedious tasks.  We leverage over 13 different link building strategies to help increase your domain authority, which in turn will improve your overall rankings.

Image SEO

This is probably the most overlooked optimization strategy for most websites.  Renaming images, using alt tags and geotagging images can make a big difference in your results.  We can help re-optimize your entire image library.

Video SEO

Another underutilized SEO strategy, companies with video content are a treasure trove for optimization with multi-platform strategies, transcriptions and more.

Local SEO

Local search and ranking well on mobile devices requires a complete strategy wether you have one location, or many locations.  We can help get you on the map, literally and figuratively!

Google My Business

Here is another overlooked area of optimization for local businesses.  There is a variety of things you can do to optimize your GMB listing and help get your business in the 3-pack more frequently.

Content Ideation

Even if your team is writing the content, Pear can help ideate new content ideas, help develop a content roadmap, and more to help align the SEO keywords and topics with your content.

Content Development

Don’t have the resources to write or create content?  Pear can help write the content, and even design special content such as ebooks, whitepapers and other interactive content.

Site Speed Improvements

The latest Google algorithm updates put a heavier emphasis on site and page load times and other web vitals. Our developers can do the technical work necessary to get your site speeds blazing fast on desktop and mobile!

Technical SEO

Most agencies with an SEO department will glaze over the technical aspects of your ranking problems.  Not Pear.  We specialize in technical SEO fixes, which are usually the culprit in why you aren’t ranking well.

On-Page Optimization

There are 7 key areas of the page that we’ll need to optimize for, and we have all the tools necessary to score the page .  Our favorite WordPress SEO optimization plugin is RankMath, and we have several others we like as well.

Ranking Restoration

Did your website rank well, and all of a sudden lost all of your top Google rankings?  This is a key differentiator for Pear and why many companies have come to us to help restore rankings after a site redesign, change of domain, or other issues.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2022
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days

Read more about the SEO Process.

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