SEO Process for All Types of Businesses That Work.

At Pear, we craft a unique search engine optimization plan based on our SEO process outlined below. Our expert SEO services are tailored for both small and local businesses, as well as regional, national or international businesses.

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seo process

Typical 6-Month SEO Process

2022
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
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Other Important Parts of the SEO Process

SEO Strategy

SEO strategy is an important part of the SEO process. It helps you to create goals and objectives for your SEO campaign, and to track and measure your progress. It also helps you to identify the keywords that you want to target, and to create content that is optimized for those keywords. Without a good SEO strategy, it can be difficult to make progress in the search engine rankings and gain more organic traffic. However, with a well-designed SEO strategy, you can improve your website’s visibility and attract more visitors.

User Experience

User experience (UX) is an important part of the SEO process, as it helps to ensure that users have a positive experience when they visit your website. UX includes factors such as ease of use, navigation, and design. Creating a user-friendly website can help to improve your ranking in search engine results pages (SERPs), as well as increase the likelihood that users will stay on your site and convert into customers. In addition, a good user experience can also help to build brand awareness and loyalty. All of these factors are important considerations when optimizing your website for SEO.

Local SEO

Local SEO is a process that helps you to optimize your website for local search. This can be especially important for small businesses that want to attract customers from their local area. Local SEO includes factors such as directory listings, citations, and reviews. Optimizing for local SEO can help you to improve your ranking in SERPs, and to attract more customers from your local area.

Mobile SEO

Mobile SEO is a process that helps you to optimize your website for mobile devices. This is important because more and more people are using mobile devices to access the internet. Mobile SEO includes factors such as responsive design, site speed, and mobile-friendly content. Optimizing for mobile SEO can help you to improve your ranking in SERPs, and to attract more mobile users to your website.

Technical SEO

Technical SEO is a process that helps you to optimize your website for technical factors. This includes factors such as site speed, indexing, and crawlability. Technical SEO can help you to improve your ranking in SERPs, and to ensure that your website is accessible to search engines.

SEO Tools

There are a number of tools that can help you with the SEO process. These tools can help you to research keywords, track your progress, and optimize your website. Some of the most popular SEO tools include Google Analytics, Google Search Console, and Moz. Excellent keyword research tools include SEMRush, Keyword.io, and Wordstream.

Relevant Content

Creating relevant, high-quality content is one of the most important parts of the SEO process. Your content should be informative, well-written, and keyword-rich. In addition, your content should be updated regularly to ensure that it remains relevant and fresh. Creating content can help you to improve your ranking in SERPs, and to attract more visitors to your website. You should also avoid duplicate content. This is content that is identical or very similar to other content on the internet. Duplicate content can hurt your ranking in SERPs, and can make it difficult for visitors to find the information they are looking for.

Title Tags and Meta Descriptions

Title tags and meta descriptions are important elements of your website’s code. They help to tell search engines what your website is about, and they appear in SERPs. Your title tags and meta descriptions should be keyword-rich, and should accurately reflect the content on your website. In addition, your title tags and meta descriptions should be unique and interesting, so that they will stand out in SERPs.

Sitemaps

A sitemap is a file that contains a list of all the pages on your website. Sitemaps are used by search engines to index your website, and they can also be used to provide information about your website to users. Creating a sitemap can help you to make sure that all the pages on your website are indexed by search engines, and that users can find the information they need.

White Hat vs. Black Hat SEO

White hat SEO is a process that follows the guidelines set by search engines, and it focuses on creating high-quality content and providing a good user experience. Black hat SEO is a process that tries to game the system, and it often uses techniques that are against the guidelines set by search engines. Using black hat SEO can result in your website being banned from search engines, so it is important to avoid using these techniques.

Social Media

Social media can be a valuable tool for SEO. Creating and sharing content on social media can help you to attract visitors to your website, and it can also help you to build links. In addition, social media can help you to build relationships with potential and current customers.

Backlinks

Backlinks are links from other websites to your website. Backlinks can help you to improve your ranking in SERPs, and they can also help you to attract more visitors to your website. In order to get backlinks, you can share your content on social media, write guest posts for other blogs, and participate in forums and discussion boards.

What Search Engines Are Looking For

Search engines are looking for a number of things when they rank websites. This includes factors such as the quality of your content, the relevance of your website to searchers, and the popularity of your website. In addition, search engines also consider technical factors such as site speed, indexing, and crawlability. By keeping these factors in mind, you can help to improve your ranking in SERPs.

SEO is an important process that can help you to improve your ranking in SERPs, and to attract more visitors to your website. Creating relevant, high-quality content, optimizing your website for search engines, and building backlinks are all important parts of the SEO process.

By following the tips in this article, you can start to improve your SEO and attract more visitors to your website.

Search Engine Optimization Definitions

What is SEO?

Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). SEO can be used to improve the visibility of a website, and to attract more visitors to the site.

What are SERPs?

SERPs are the pages of search results that are displayed when a user searches for something on a search engine. The results that are displayed on SERPs are determined by algorithms that take into account factors such as the relevance of the content, the popularity of the site, and the number of backlinks.

What is a meta description?

A Meta description is a short snippets of text that are used to describe the content of a web page. Meta descriptions are included in the code of a web page, and they are displayed in SERPs.

What are title tags?

Title tags are HTML elements that contain the title of a web page. Title tags are displayed in SERPs, and they should be unique and accurate descriptions of the page content.

What is keyword stuffing?

Keyword stuffing is the practice of including too many keywords in the content of a web page, in an attempt to improve the ranking of the page. However, keyword stuffing can actually result in a lower ranking, and it can also make the page difficult to read.

What are backlinks?

Backlinks are links from other websites to your website. Backlinks can help you to improve your ranking in SERPs, and they can also help you to attract more visitors to your website. In order to get backlinks, you can share your content on social media, write guest posts for other blogs, and participate in forums and discussion boards.

What is a sitemap?

A sitemap is a file that contains a list of all the pages on a website. Sitemaps are used by search engines to crawl and index websites.

What is an XML sitemap?

An XML sitemap is a type of sitemap that uses XML code to list the pages on a website. XML sitemaps are specific to search engines, and they can help to improve the ranking of a website.

What is Google Analytics?

Google Analytics is a free tool that can be used to track the traffic to a website. Google Analytics can be used to track where visitors come from, how long they stay on the site, and what pages they visit.

What is a robots.txt file?

A robots.txt file is a text file that contains instructions for search engine crawlers. Robots.txt files can be used to tell crawlers which pages on a website should be crawled, and which should be ignored.

What is a canonical URL?

A canonical URL is the main URL for a page on a website. Canonical URLs can be used to avoid duplicate content, and they can also help to improve the ranking of a website.

What is an H1 tag?

An H1 tag is an HTML element that is used to indicate the title of a web page. H1 tags are displayed in SERPs, and they should be concise and accurate descriptions of the page content.

What is a 301 redirect?

A 301 redirect is an HTTP status code that indicates that a page has been permanently moved to a new URL. 301 redirects can be used to improve the ranking of a website, and to avoid duplicate content.

What is a 404 error?

A 404 error is an HTTP status code that indicates that a page cannot be found. 404 errors can occur when a page has been deleted, or when the URL of a page has been changed.

What is rich snippets?

Rich snippets are additional pieces of information that are displayed in SERPs. Rich snippets can include the author of a piece of content, the date it was published, and the number of stars it has been rated.

What is schema markup?

Schema markup is a type of code that can be used to improve the way your website appears in SERPs. Schema markup can be used to add rich snippets, and it can also be used to improve the overall ranking of your website.

What are social signals?

Social signals are indicators of how popular a piece of content is on social media. Social signals can be used by search engines to determine the ranking of a piece of content.

What is an alt tag?

An alt tag is an HTML element that is used to describe an image. Alt tags are important for SEO, as they can help search engines to understand the content of an image.

What is a 404 page?

A 404 page is a web page that is displayed when a user tries to access a page that does not exist. 404 pages can be used to improve the user experience, and they can also help to prevent users from getting lost on your website.