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What is a Good Conversion Rate?

A good conversion rate will vary by industry, as well as the type of conversion it is (long form, short form, download, phone call, etc.). Luckily, our friends at Wordstream did an extensive study with hundreds of PPC accounts with acceptable levels of conversions. Here's what they found:

Hear are the results of a study done by wordstream across the industries:

Source: Wordstream, March 2014

What is a Good CTR ?

A good click-through rate will depend on several factors, especially the type of ad network (search, display, shopping, etc.). The scale below is a generic scale for all industries and competition levels specifically for search ads:

What the Experts says:

• PPC Hero says an average CTR is 2% at the account-level
• Wordstream says 2-4% CTR is average
• ClickZ says 1-7% is healthy for search campaigns