Allen & Allen was going through a major rebrand, and outgrew the old website. Pear was brought in to overhaul the site with with new service and product organization, appointment scheduling functionality, and more.
Now A&A can easily create new project content and correlate that with either a service line, or customer type in the backend with no coding.
We integrated with their Calendly app to allow customers to book appointments, or request quotes directly with their sales team.
Event Mapping & Tracking
We supercharged their analytics and included a full mapping and tagging plan for implementing Google Tag Manager. Now A&A knows what calls-to-action users are clicking on when visiting the website, from form buttons, to brochure downloads, to video views.