Project Type: Website Redesign
Dated: January 2015
We had to rethink the new Xeo website based on the sales process and the education the user needed to achieve in order to short-list Xeo as their provider.
The redesign included several paths leading to gated content, and each section of the site cross-references relevant content that can lead to a conversion.
We needed to create custom illustrations to explain the various ways Xeo can help improve business efficiency, as well as their hybrid ERP model, which is a new industry term.