Pear Analytics – Lead Gen Application
Client Name: Pear Analytics
Project Type: Widget/App
Dated: April 2016
Need
- Pear needed a way to help new clients budget new PPC campaigns
- We were spending a lot of time doing manual analysis that was taking time away from other duties
- We wanted to build a tool that other would use and ultimately link to
Solution
- Our solution was to create a simple, yet effective tool that required as little input from the user as possible.
- All the user needs to do is enter at least 3 keywords they would like to be visible for, and our tool handles the rest.
- We wanted to be sure to include a way for the user to calculate the ROI and return on ad spend (ROAS) for a given campaign.
- The tool also needed to show numbers changing in real-time based on varying the inputs.
Features
- We integrated the tool with data from SEM Rush to collect a variety of keyword data for each phrase entered into the tool.
- We also included lead generation opportunities into the app by integrating Gravity Forms.
- The tool uses modified Bootstrap on the front-end to ensure we have an excellent user experience on mobile.
