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VP Racing Fuels – Website Redesign

Client Name: VP Racing Fuels

Project Type: Website Redesign

Dated: April 2020

Race Fuels, Lubricants & Additives
VP Racing Fuels had limited functionality with the website, and needed an overhaul with new product organization, e-commerce upgrades and custom marketing functionality

  • Custom Landing Page System

    Now VP can create their own marketing landing pages on the fly in about 10 minutes with no design required. They can choose which products to highlight, videos to show, and even which lead gen form to use.


  • Custom Dealer Maps

    We re-engineered the Find a Dealer function and created a file upload feature so they can easily keep the data current. We also customize the user experience with advanced filtering options.


  • Salesforce Integration

    We build custom Gravity Forms with conditional formatting and routing, and mapped them to the exact fields set up in Salesforce. We also included dynamic URL parameters to enable campaign tracking in Salesforce.


  • Pay With Bitcoin

    We created a way for customers to pay in the checkout process with Bitcoin (BTC). The user has a set time to complete the checkout process and transfer the coins to the address shown on the screen. Read how we setup VP Racing for accepting Bitcoin payments on their website.

What The Client Said

Nathan Lortz Controller, VP Racing Fuels

“"Thank you again for the thorough response and research. You pointed us in the right direction, and I couldn't be happier with where we're headed in resolving all the webstore tax fun."”

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