Hot Shot Final Mile – Website Redesign

Client Name: HotShot Final Mile

Project Type: Website Redesign

Dated: June 2019

Courier, Final Mile and Logistics services across Texas
HotShot Final Mile was relaunching the brand for the 4 major markets in Texas. With multiple customer types in 4 markets, it was critical that we design a flow for visitors to follow when they arrive.

Dynamic Content Overlays

By allowing user to select what kind of business they were, what they needed and in what market they needed it, we were able to then display custom content specific to that user and guide them to the right place.
Custom Routing

With customer service reps in four different markets, we had to make sure that service requests went to the right place based on the various services. Guiding the user by clicking on their location and service needs helped accomplish this.
Scalability

We build the backend to easily scale with the business. If they open a new location, or add a new service, it is easy to regenerate dynamic content overlays and other content throughout the site using the CMS. We could have hard-coded all of this and taken less time and charged less, but the site would not be able to scale, and would cost more to update over time.