Project Type: Website Redesign
Dated: November 2014
The purposes of the new site design is to lead the visitor to various gated content for lead generation to support the integration with Pardot and the progressive profiling functionality.
The former version of the Headspring site did not respond well to various mobile screen sizes, so the new design included custom mobile screen layouts.
The new home page design incorporated navigation to various buyer personas which has the ability to lead to specific content, and increase conversions.