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A new e-book full of fact published by Hubspot this morning shows the growing trend of B2B marketers who are shifting their marketing budgets to inbound, lead generation activities.  One of the growing activities is search engine optimization (SEO), as well as social media and virtual events/webinars.

Companies are realizing now that not only do they need less “interruption” ways to attract new customers (like SEO), but they also need to nurture them (like webinars).  Few consumers (businesses included) are ready to buy your product or service the minute they first meet you.  It’s kind of like dating – you don’t ask the girl to marry you on the first date, right?  We can probably thank Hubspot for paving the way for this trend over the last 5 years with their constant stream of useful materials for inbound marketing strategies and tactics.

On the decline were several “outbound” marketing efforts, including paid search (PPC), direct mail, trade shows and print advertising.  You can get a free copy of the Hubspot e-book here.

You can also sign up for the next webinar hosted by Pear Analytics where we will discuss some steadfast SEO tactics that work.