Xeo Software – B2B Whitepaper
Client Name: Xeo Software
Project Type: Whitepaper
Dated: January 2015
Xeo’s requirement was to create another piece of content (as part of a series of lead gen content) that would educate their ideal prospects further on their revolutionary hybrid ERP system. Since this was a new concept in ERP development, it was crucial that the piece explain how hybrid ERP was more efficient and cost-effective compared to other options.
Like the other pieces, we started with drafting the content outline and having our experienced technical writing team develop the writing, as well as the placeholders needed for special graphics. Our creative team then designed the piece to fit with the brand, but also taking into consideration things like having a digital PDF with live links, as well as print-friendly piece that could be used at trade shows.