Smart eHotels – B2B Whitepaper

Client Name: Smart eHotels

Project Type: Whitepaper

Dated: April 2016

Need

This is the first piece of lead generation content that Smart eHotels needed for their website. After increasing organic traffic to the website, we needed something to capture interest from prospective clients. As you can tell by the title of the whitepaper, this piece is directed toward a very specific person in the travel and hotelier industry, and would include screenshots from an industry tool to show Smart e’s proficiency in the space.

Solution

Smarte provided the initial draft of the content, and our editorial team cleaned it up for flow and layout. We then had our creative team build the layout based on new brand guidelines. We used engaging photography from the client of various 5-star hotels around the world to showcase the typical clientele of Smart eHotels.

What The Client Said

Jerome Serot CEO

I have been looking for a long time to find the right partner for SEO work. Ryan just get it done. He is the real deal. His understanding of the market and its perpetual evolution is right on. The tools and process he and his team developed are just the right answers.