Pear Analytics – B2B Lead Gen eBook
Client Name: Pear Analytics
Project Type: Ebook
Dated: February 2014
Need
This ebook was a piece we used for one of our channel marketing initiatives when Pear was heavily targeting agencies with a lack in digital services. The concept of the “manifesto” was to be the one resource an agency could reference as a source for what to do in a variety of digital marketing situations. It was a free download in exchange for contact info we could use to promote our services to agencies.
Solution
We wrote the content in a way to show agencies how they could make more money from their clients after the website launched. We showed them how working with us as a partner could lead to a new, lucrative revenue stream that they are currently not getting, and how they could tap into this new revenue without the expense of building an internal team of experts.
