Pear Analytics – B2C Lead Gen eBook
Client Name: Pear Analytics
Project Type: Ebook
Dated: January 2014
This piece was our first ever lead generation content item that we placed on our home page. The idea stemmed from frustration after many sales calls with prospects being duped by other SEO and internet marketing companies. It was a piece designed to target web visitors who were still looking for a reason to choose Pear over other options in the market.
We experimented heavily with shock-based content and headlines where we could lure you in to read more. The design was clever in that it mimicked a circus-style font to represent the industry as a whole. We put it up on our home page and have since had thousands of downloads and shares.