LaPrensa – Website Redesign

Client Name: La Prensa

Project Type: Website Redesign

Dated: June 2016

Website Features

New Mobile Experience
Google AMP Integration
Facebook Instant Stories
Custom Advertising Capabilities
Custom Archiving

Improvements

Google Accelerated Mobile Pages

Every article page is parsed into a Google Accelerated Mobile page for optimal performance. LaPrensa is one of the first publishers in San Antonio with this feature.
Facebook Instant Stories

This new redesign also includes special mobile layouts for Facebook Instant Stories, giving the user a superb experience on Facebook.
Custom Ad Capabilities

This site can run Google Ad Sense ad rotations, or their own custom ad slots, each with the capability of turning on or off for mobile, with mobile responsive settings.
Custom Archiving

Now La Prensa can archive all of their old newspapers with full-size PDFs with a custom post type in the backend. The design can easily scale for years, and is mobile friendly.

Technology

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