Headspring – Illustrative Content

Client Name: Headspring

Project Type: Illustration

Dated: November 2014

Need

As Headspring went through a buyer persona and market research process to improve messaging, it became clear that a graphic could equal a thousand words. Headspring wanted to show prospects exactly where they fit in the IT projects ecosystem, and how they could work with all of the different workflows from enterprise apps to mobile apps to cloud.

Solution

We iterated on this graphic about a dozen times until we found the right combinations of graphics and messaging. The end result was a graphic we could use not only on the home page, but in a sales call demo or presentation.