Pear is a Wichita SEO Company that will craft a unique search engine optimization plan based on your objectives, and draw on our 15+ years of experience to deliver you the highest quality results as fast as possible. Our SEO services can be tailored to small and local firms, as well as regionally and internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The main factor to attract high-quality visitors is choosing the right keywords and optimized pages that revolve around these keywords and the related subjects.
Increase Page 1 Rankings
The first page of Google receives 30X more clicks than anything else on page 2 or beyond. We make sure to work in a strategic manner to increase your rankings.
More Keywords Found in Results
The number of keywords your website appears on in the initial 10 result pages is a measure that is then compared against your competitors.
Increase SEO Value
We can evaluate the value of obtaining a complimentary SEO link to your site against the cost of paying for it. Find Out More
Local SEO Experts
Pear Analytics has a long tradition of local SEO strategy implementation and success. Our experts are knowledgeable and tools to help you succeed regardless of whether you are in only one location or many. Google is becoming hyper-local. There are many tools that can be used to develop a strategy that is most effective for you, like our Local Search Grid tool.
What Exactly is the Local Search Grid?
This program allows us to determine the keyword ranking for your company at different places throughout Wichita, KS. Your business may be ranked well for “bbq restaurant” at the location where your current business is, but maybe not quite as well if you are 10 miles away. Google is becoming more local, especially with mobile search results, which means we can strategize for the areas in which you’re not ranking well.
All Your Reviews In One Place.
Reviews and reputations are an important element of SEO for your business. Google is adamant that reviews are an important signal for local businesses. Our reputation management software can find reviews about your business in Google, Yelp and Facebook. Your average star rating will be displayed. You are also able to connect to respond in real time to reviews on Facebook as well as Google.
Search Domination
There are a variety of keywords you might want to use to distinguish yourself from the crowd. Paid ads and SEO are inextricably linked and this is the reason why you may require a Wichita SEO specialist. In any Google results, you can get a mixture of 7 ads as well as 3 map listings and 10 organic results. This means that there are at least 20 websites for potential buyers to click through in the results. You can maximize your chance of receiving that click and directing them to your site. We can design a comprehensive plan for SEO marketing and assist you in maximizing your chances for leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
The best-structured SEO campaigns must be driven by data and track performance using these metrics. Each of these SEO success indicators provide valuable information about the way your SEO campaign is doing and the areas where improvements could be implemented. For those who do not know SEO performance metrics it is difficult to measure the effectiveness of your SEO campaign and identify which changes must be made.
Rankings
One of the best indicators of SEO performance is how your site is ranked on search engine results webpages (SERPs). If you want to rank for certain keywords, then you should monitor your rankings over time to see whether your SEO efforts are yielding results.
Traffic
Another key metric is website traffic. It is measured in terms of overall traffic growth and also specific ways to increase traffic (e.g. the organic web, direct referral and so on.). It is obvious that you would like to witness an increase in overall website traffic as a consequence from your efforts in SEO. It’s also beneficial to segment traffic by channel, so that you can determine which channels are performing most efficiently.
Non-Branded Words
If you’re getting people to visit your website using keywords that do not have a brand name it’s an indication that you’re advancing the SEO strategies you’re implementing. Other search terms that are not associated with brands can increase in traffic and sales, so they’re definitely worth a look.
Total Keywords Found
Our tools can monitor in real time the number of terms your website is ranking for within the top 100 positions. This is a great metric to not only see your own growth but also to check out what other competitors are ranking for.
However, at Pear Analytics, we would like to go above and beyond the common SEO metrics that we all use. To complement these metrics we have developed two additional key measures that can be used to judge the success of campaigns:
Visibility Score
It’s a brand-new way to measure to track progress, as we can connect keywords with themes and determine how the group of keywords are performing against a wide variety of competition. A visibility index is determined by your click-through-rate (CTR) which shows how a site’s performance is in the top 100 of Google’s keywords used in the current campaign.
SEO Value
This metric will help you evaluate the impact of your campaign’s performance in a different way by using the value of each visit. Then, we look at what it would cost to attract the person from paid ads and then, based on your current rank and average click-through rate to get that position it is possible to determine your Current and Potential SEO value over time as ranking improves.
What is SEO Worth to My Business in Wichita, KS?
SEO Services
Keyword Research
We will determine all of the keywords that your website currently ranks for, the importance of those keywords and devise a strategy to get you more relevant keywords on page 1.
Examine Competitors
We’ll give you all the terms your rivals rank on, and we’ll analyze them and compare them with your own. This will allow us to identify your strengths and weaknesses. We’ll analyze their websites, content social media, and much other things.
SEO Strategy
After we have analyzed your website and compared it against other websites, we can create a strategy that is unique for your site. The strategy will be based on one of the SEO techniques. From there, we’ll design the execution plan over three month increments.
Site Architecture
Our software lets us scan your website and assess how it affects SEO. This site discusses the importance of site architecture to SEO.
Schema & SERP Features
SERP features can be added information to search results, like Knowledge Graphs and “People Also Ask” questions. To assist your brand in triggering these features, we’ll include the appropriate code to your site.
Link Building
Link building is among the most tedious and difficult tasks. We leverage over 13 different link building strategies to help boost the authority of your domain which in turn can improve the overall ranking of your site.
Image SEO
This is the most neglected optimization strategy on the market for many websites. It can make a huge impact on the performance of your website through the renaming images, geotagging them, and by using alt tags. We can help re-optimize your entire image library.
Video SEO
Video content-based companies are another under-utilized SEO strategy. These can be improved by using multi-platform strategies as well as transcriptions in addition to other SEO techniques.
Local SEO
Local search and getting a good ranking on mobile devices requires a comprehensive strategy whether you have an individual location or many locations. We can assist you in getting on the map, literally as well as metaphorically!
Google My Business
There is another area that is under-appreciated that is a good place to optimize local business. There are many ways to optimize your GMB listing to ensure that your business is listed often in the 3 pack.
Content Idea
Even if you have a team that is writing the content, Pear will help you brainstorm new content ideas, help create a content plan, and more to help align your SEO terms and topics with your content.
Content Development
Do you not have the resources needed to write or create content? Pear can assist with content creation and design for whitepapers, ebooks, as well as interactive content.
Improvements to Site Speed
Google’s latest algorithm updates place a greater emphasis on page and site load time, along with other crucial web metrics. Our experts can handle the technical aspects of speeding your website both desktop and mobile.
Technical SEO
Many organizations that have an SEO department don’t bother to analyze the technical aspects of the issues with your rankings. This is not the case with Pear. We specialize in the technical SEO solutions. This is usually the reason why your site isn’t ranking properly.
On-Page Optimization
There are 7 key areas of the page that must be optimized for and we’ve got all the tools required to assess the quality of the page. RankMath is our preferred WordPress SEO optimization tool however we also love other plugins.
Rotating Restoration
You have lost all the top Google results for your site after it ranked well. This is an important distinction and is why many companies come to us for help with ranking restoration after the redesign of their site, a changes to the domain, or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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