Pear is a Virginia Beach SEO Company that designs an optimized search engine strategy that is specifically tailored to your goals. Additionally, we leverage our 15+ years of experience to give you the most effective results. Our SEO services are specifically tailored to local and small businesses as well regionally or internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The main factor to attract high-quality visitors is choosing the right keywords and optimizing pages that are centered around these keywords and the related topics.
Increase Page 1 Rankings
The top page on Google gets 30X more clicks than anything else on page 2 or more. We strategically aim to improve your rankings to help you get to that first page.
More Keywords Found in Results
One way to measure this is by the number of terms your domain is ranked in the first ten pages of results for a search. This information is then compared with the competition.
Increase SEO Value
In comparison to paying for the same type of click-through advertisement, we can calculate the value of an “free” SEO click on your site. Find Out More
Local SEO Experts
Pear Analytics has a history of delivering local SEO strategies and outcomes. In whatever location you are in, our team of experts has the expertise and tools to assist you in achieving your goals. Google is moving to hyper-local. There are a variety of tools that you can employ to create a strategy which is the most beneficial for you such as our Local Search Grid tool.
What Exactly is Local Search Grid?
This program lets us run keyword rankings for your business at various places throughout Virginia Beach, VA. Your business may be ranked well in the search for “bbq restaurant” in the area where your current address is, but maybe not very well 10 miles away. Google is getting more localized, particularly in mobile searches. This allows us to plan for areas in which we do not rank well.
All Your Reviews In One Place.
SEO is all about your reputation and your reviews. Google is adamant that reviews are a key signal for local businesses. Our software for managing reputation can search for reviews for your company on Google, Yelp and Facebook. See your average star rating and even join with reviews to respond in real-time on Google as well as Facebook.
Search Domination
There are many keywords that you can use for your business, and that will help you outshine your market. SEO and paid ads are a part of this particular area which is the reason why it is possible to work with a Virginia Beach SEO expert. Google might provide you with seven ads, three maps listings and 10 organic results in the same search. That’s a minimum of 20 links for your potential client to click in the results. Why not make the most of your chance for getting that click to your site? We can design a comprehensive strategy for dominating search and how to maximize the chances of getting leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Effectively structured SEO campaigns should be driven by data and track success through these metrics. The various SEO success metrics offer valuable insight into how the SEO campaign is performing and how improvements can be made. In the absence of SEO results metrics, it is impossible to assess the effectiveness of your SEO strategy and know the areas where improvements need to be made.
Rankings
One of the best indicators of SEO success is how well your website ranks in search engine results pages (SERPs). If your objective is to be found in search results for specific keywords, you must examine your rank over time to assess whether your SEO efforts are paying off.
Traffic
Another important metric is web traffic. This can be evaluated in terms of growth in overall traffic along with specific routes for traffic (e.g., Organic search, direct referral and so on.). Naturally, you’ll want to observe an increase in general website traffic because of your SEO strategies. It’s also beneficial to separate traffic into methods so you can identify which ones are performing the most efficiently.
Non-Branded Words
If people are finding your site’s pages using keywords that aren’t brand names is a positive sign that you’re advancing the SEO strategies you’re implementing. These searches that aren’t brand names can also lead to increased website traffic and conversions, therefore it’s definitely worth keeping track of them.
Total Keywords Found
Our tools can monitor in real-time the number of keywords your site is ranking for within the top 100 places. This is a useful metric that will allow you to see not only your growth but to see what other competitors are ranking for.
At Pear Analytics, we aim to go above and beyond the common SEO metrics that are used by everyone. To complement these metrics the two metrics we’ve developed, we’ve also created two more important indicators that could help to determine the success of a campaign:
Visibility Score
This is a fresh metric we like to use to measure progress since we can connect keywords with themes and then see how the entire set of keywords is performing against a variety of competitors. A Visibility index is determined by how many clicks are clicked (CTR) that measures the growth of a site’s rank in the Google top 100 keywords used in the current campaign.
SEO Value
This metric helps you comprehend the impact of your campaign’s effectiveness in an entirely different way by using the value for each person. Then, we look at what it will cost to obtain this visitor via paid ads and then, based on the current position in your rankings and the average click-through rate to get that position We can determine your SEO’s current and potential value over time as the rankings rise.
What is SEO Worth to My Business in Virginia Beach, VA?
SEO Services
Keyword Research
We will assess the current rankings of your domain’s keywords, as well as the importance, and develop a plan to increase the amount of keywords that appear that appear on your site.
Analysis of Competitors
We’ll export all the keywords your rivals rank for and compare them to yours to determine where your advantages and disadvantages are. We’ll examine their websites, content as well as social media channels and more.
SEO Strategy
After we’ve analyzed your site and compared it with other websites, we’ll be able to design a unique strategy for you. The strategy will be an extension of one of the SEO strategies. The implementation plan will be created in three-month increments.
Site Architecture
Part of our initial analysis is crawling your website with our software to determine how your website’s structure helps or harms your SEO. This website explains how the structure of your website is crucial to SEO.
Schema & SERP Features
SERP Features provide additional details that search results contain features such as Knowledge Graphs, Knowledge Graphs, and “People Also Ask” questions. We’ll add the appropriate code to your site to trigger these features for your company’s brand.
Link Building
Link building is among the most tedious and difficult tasks. To increase domain authority and increase your rank overall We employ 13 different strategies for building links.
Image SEO
This is most likely the least-known optimization method that most websites do not employ. Your results can be improved by renaming images, and by using alt tags. We can help re-optimize your entire image library.
Video SEO
Video content is another overlooked SEO strategy. Companies that use video content can be optimized with transcribing, multi-platform strategies, as well as other techniques.
Local SEO
Making a good impression on mobile devices and local searches is a long-term strategy regardless of the number of sites you own. We can get you on the map, literally and figuratively!
Google My Business
There is another area that is under-appreciated that is a good place to optimize local companies. There are a variety of methods you can take to improve your GMB listing and get your business into the 3 pack more frequently.
Content Idea
Even when your team is writing the content, Pear can help ideate new ideas for content, assist you to make a content strategy and more. Pear can also help ensure that you are aligning your SEO keywords and topics to your content.
Content Development
Don’t have the resources to write or create content? Pear can help you write the content, and also design special content such as whitepapers, ebooks and other interactive content.
Site Speed Improvements
Google’s most recent algorithm updates put a greater emphasis on loading times, and other vital web metrics. Our team of developers can handle every technical aspect to speed up your website’s performance on desktop and mobile.
Technical SEO
Many agencies that have an SEO department won’t bother to look at the technical details of their ranking issues. Not Pear. We are experts in SEO technical fixes which can be the root cause for why you’re not ranking properly.
On-Page Optimization
We’ll need to optimize 7 areas on the page. We have the tools needed to accomplish this. RankMath is the most effective WordPress SEO optimization plugin, although there are several others.
Restoring the Ranking
You lost all of the most popular Google rankings for your site when it was ranked highly. This is an important distinction and the reason that many companies contact us for assistance to restore rankings after a site redesign, changes in domains, or any other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
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