Pear is a Toledo SEO Company that creates an SEO plan which is customized to your specific needs. We will also use our 15+ years of combined experience to provide you with optimal outcomes. Our expert SEO services are tailored for both small and local businesses, in addition to international, national or regional firms.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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1
Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Quality traffic starts with selecting keywords and optimizing pages that use those keywords.
Increase Page 1 Rankings
Google’s first page has 30X more clicks than page 2 and beyond. We aim to boost your position.
More Keywords Found in Results
The number of keywords your domain is listed for within the first 10 pages of results is a measure of this result. This number is then compared to your competitors.
Increase SEO Value
When compared to paying for the same click-through advertising, we can calculate the value of getting the “free SEO clicks” to your site. Read More
Local SEO Experts
Pear Analytics has a long tradition of local SEO strategy implementation and the results. No matter how many sites you manage our experts have the knowledge and tools to assist you in achieving your goals. Google is going hyper-local. There are many tools that you can employ to implement a plan that is most effective for you including our Local Search Grid tool.
What Exactly is the Local Search Grid?
This software allows you to find the top keywords for your business across various places throughout Toledo, OH. It is possible to rank highly in the search for “bbq restaurant” at your current location, but perhaps not quite as well 10 miles away. Google is getting more localized, particularly in mobile search results. This allows us to plan for areas in which we don’t rank well.
Monitor All of Your Reviews in One Place.
SEO is all about your reputation and your reviews. Google makes use of reviews as a way to evaluate the quality of local businesses. Our reputation management software will find reviews about your business on Google, Yelp and Facebook. You can view your average star rating and connect to Facebook for responses to reviews.
Search Domination
There are a few keywords that you can use for your business to take over your competitors. This is where paid advertisements and SEO are in sync and that is why you could need a Toledo SEO consultant. Google can show you 7 ads, 3 maps and 10 organic listings. There are at minimum 20 links your potential customer can click on from this result. Increase the chances of the attention of your site. We can design a comprehensive strategy for search marketing and help you maximize your opportunities to generate leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Structured SEO campaigns must be driven by data and track their success using these metrics. The various SEO success metrics give valuable insight into how the SEO campaign is doing and how improvements can be implemented. For those who do not know SEO performance metrics it is impossible to determine the efficiency of your SEO campaign and pinpoint the areas where improvements need to be made.
Rankings
One of the best indicators of SEO performance is how your website’s position on the search engine result pages (SERPs). If your goal is to be ranked for specific terms, then you need to examine your rank over time and determine if it is true that SEO efforts are paying off.
Traffic
Another crucial metric is website traffic. This can be evaluated in terms of growth in overall traffic as well as the specific sources of traffic (e.g. Google organic, Direct, referral etc.).If you’d like see an increase in overall website traffic as a consequence the SEO effort, it’s helpful to divide traffic by channel to see which ones are performing the most efficiently.
Non-Branded Words
If people are navigating your website with keywords that are not brand name this is a great sign that you’re advancing all of your SEO activities. Other search terms that are not associated with brands can generate more traffic and sales, so they’re definitely worth a look.
Total Keywords Found
Our tools can monitor over time the total number of terms your website is ranking for within the top 100 positions. This is an excellent way to see not just the growth of your site, but to determine what your competitors have been ranking for.
But at Pear Analytics, we want to go above and beyond the common SEO metrics that are used by everyone. We’ve also created two other important metrics that can help determine the effectiveness of a campaign:
Visibility Score
This is a novel metric we like to use to measure progress as it allows us to categorize keywords by theme and assess how the collective group of keywords is doing against a variety of competitors. A Visibility index is calculated based on CTR, or click through rate that shows the progress of a website’s ranking in the Google top 100 terms from the current tracking campaign.
SEO Value
This metric can help you determine the impact of your campaign’s effectiveness in an entirely different way by using the value of each user. We look at what it would cost you to bring those visitors from paid ads and then using your current ranking and click-through rate for that position we can assess the current and potential SEO value over time as ranking improves.
What is SEO Worth to My Business in Toledo, OH?
SEO Services
Keyword Research
We will determine all of the keywords your site is currently ranking for, as well as the significance of these words, and then determine an approach to help you get more relevant keywords on page 1.
Analyze Competitors
We’ll export all of the keywords that your rivals rank for and compare them to yours to figure out where your advantages and disadvantages are. We’ll look at their content, their websites and social media.
SEO Strategy
After we’ve examined your website as well as your keywords and competitors, we’ll develop a unique strategy for your business depends on one or more of the SEO strategies mentioned above. Then, we’ll create the implementation plan in 3-month increments.
Site Architecture
We will visit your site using our program in our initial review. This will enable us to assess how site design affects or enhances your SEO. This site explains the reason why site architecture is so important to SEO.
Schema & SERP Features
SERP Features are additional data that results from searches including such things as Knowledge Graphs and “People Also Ask” questions. To help you get your brand to trigger these features, we’ll include the appropriate code for your website.
Link Building
Link building is one of the most tedious and difficult tasks. We utilize 13 different strategies for building links to build your domain’s authority which, in turn, will boost your rankings overall.
Image SEO
It is probably the least-known optimization technique on most websites. Your results can be improved by renaming your images and using alt tags. We can help re-optimize your entire image library.
Video SEO
Another overlooked SEO strategy is that companies with videos are a treasure of optimization options using transcribing strategies for multi-platforms, transcriptions, and more.
Local SEO
Local search and getting a good ranking on mobile devices requires a complete strategy, regardless of whether you are in one or more places. We can help get you on the map, literally and metaphorically!
Google My Business
This is an area local businesses tend to overlook when it comes to optimization. There are a variety of things you can take care of to enhance your GMB listing. This will make your business get listed in the 3-pack more often.
Content Ideas
Pear will assist you in developing content ideas and creating plans for content, even if your team composes your content. This will assist in aligning your SEO keywords and other related topics to your content.
Development of Content
You don’t have the time or resources to create content. Pear can assist with designing and creating content, including ebooks, whitepapers as well as interactive content.
Site Speed Improvements
Google’s recent algorithm updates place greater importance on load times as well as other essential web metrics. Our team of developers can complete the technical work necessary to make your website blazing fast on desktop and mobile!
Technical SEO
Most agencies with an SEO department tend to gloss over the technical aspects of ranking problems. That’s not the case with Pear. We’re experts on SEO technical fixes that can solve the issue with your ranking.
On-Page Optimization
We have to optimize our website in seven important areas. We have the tools to score it. RankMath is the best WordPress SEO optimization plugin, although there are many others.
Restoring the Ranking
The site was unable to maintain the top Google rankings for your site after it ranked well. This is a major difference for Pear and is the reason that many businesses have turned to us to help restore rankings after a redesign, change of domain, or other issues.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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