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San Diego SEO Company Based on Custom Strategies – Not Checklists.

At Pear Analytics we design an individual search engine optimization strategy according to your needs, and we draw upon our more than 15 years of experience to deliver you the most effective results as quickly as possible. Our SEO services are developed for large and small businesses as well as companies with an international or regional presence.

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Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san diego or seo company san diego

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
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High-Quality Traffic

Quality traffic starts with the selection of keywords and then the optimization of pages that are related to those keywords.

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Increase Page 1 Rankings

Google’s top-ranked page gets 30 times more clicks than page 2 and above. We are constantly working to improve your rankings.

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More Keywords Found in Results

The number of keywords your website appears on in the initial 10 pages of Google results is a measure of our work. This number is then compared with your competitors.

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Increase SEO Value

We are able to compare the cost of getting a free SEO click on your website against the cost of paying for it. 

San Diego SEO Company

Local SEO Experts

Pear Analytics has a long experience in local SEO strategies and their implementation, as well as the success. Whatever number of locations you own our experts have the experience and tools to assist you in achieving your goals. Google is moving to hyper-local. There are a variety of tools available to create a strategy that is most effective for you such as our Local Search Grid tool.

What is Local Search Grid?

This program allows us to perform keyword ranking for your company at various points within San Diego. Although you might rank highly in the search for “bbq restaurant” in your area, it may not be the same when you are 10 miles away. Google is getting more local, particularly with mobile-based searches. This lets us plan for areas in which we aren’t ranking well.

San Diego SEO

All of your reviews at one time.

     SEO is all about reputation and your reviews. Google believes that reviews are an important signal for local companies. Our software for managing reputation will locate reviews about your business from Google as well as Facebook. Yelp, Yelp as well as a variety of other websites. You can view your average star rating as well as connect to Facebook to reply to reviews.

Search Domination

It is possible that you want to be the top in your field with a few keywords. Paid advertisements and SEO are inextricably linked and that’s why you might need to employ a San Diego SEO specialist. Google might display 7 ads, 3 listings on maps, and 10 organic results in the same search. That means there are at minimum 20 links to potential customers to click in the results. Increase the chances of the attention of your site. We can assist you in developing strategies to dominate the search engines and increase the number of leads you can get.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

A well-planned SEO campaigns should be based on data and evaluate the success of these campaigns using these metrics. Every one of these SEO success indicators provide valuable information about the way the SEO campaign is doing and the areas where improvements could be implemented. In the absence of SEO performance metrics it is impossible to assess the effectiveness of your SEO campaign and identify the areas where improvements need to be made.

However, at Pear Analytics, we aim to go above and beyond the standard SEO metrics that are used by everyone. Alongside these we have created two other metrics that will help judge the effectiveness of a campaign:

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Visibility Score

This is a brand new measure we use to measure progress since we can combine keywords into themes and observe how the group of keywords performs against a variety of competition. Visibility index is calculated based on CTR, or click through rate, which shows the progress of a website’s ranking within the top 100 Google rankings for keywords in the current tracking campaign.

SEO Services in San Diego
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SEO Value

This metric helps you comprehend the return on investment of your campaign effectiveness in an entirely different manner by using the value in dollars of each individual visitor. We consider what it will cost you to get the visitor through paid advertisements and then, using your current rank and click-through rates for that position We can determine the current and potential SEO value as your ranking improves.

SEO company in San Diego

What is SEO Worth to My Business in San Diego?

SEO Services

Keyword Research

We will assess the current ranking of your website for key words and the worth, and develop a plan to increase the amount of keywords that appear on your site.

Analysis of Competitors

We’ll export all the keywords that you’re competing with, and then analyze them against yours to determine where your strengths and weaknesses lie. We’ll analyze their content, websites, as well as social media.

SEO Strategy

After we’ve analyzed your site and compared it with other websites, we’ll be able to design an approach that is specific to your site. The strategy will be built on one of the SEO techniques. We’ll create an execution strategy in three-month increments.

Site Architecture

Our software lets us examine your site and find out the impact it has on SEO. This site describes the importance of website structure for SEO.

Schema & SERP Features

SERP features can be added as information to search results, including Knowledge Graphs and “People Also Ask” questions. To assist your brand in triggering these features, we’ll include the appropriate code to your site.

Link Building

Link building is among the most difficult and challenging tasks. To boost domain authority and increase your rank overall we employ 13 different strategies for building links.

Image SEO

This is the least-used optimization technique for websites. The results you get can be improved by renaming images , and by using alt tags. We can help re-optimize your entire image library.

Video SEO

Businesses that use video content are another untapped SEO method. These can be improved using multi-platform strategies and transcriptions and other SEO strategies.

Local SEO

A comprehensive strategy is necessary to be ranked well in local search results, regardless of whether you own several sites. We can assist you in getting placed on the map both literally and figuratively!

Google My Business

This is an area local businesses tend to overlook in terms of optimization. There are a variety of things you can do to improve your GMB listing. This will make your business to appear in the 3 pack more frequently.

Content Ideation

Pear can help you with creating content ideas and an overall plan for your content even if your team creates your content. This can help you align your SEO keywords and other related topics to your content.

Development of Content

Do you have trouble creating content? Pear can help with the creation of content and design such as whitepapers, ebooks, as well as interactive content.

Improvements to Site Speed

Google’s most recent algorithm updates put more emphasis on site and page load times, as well as other important web metrics. Our web developers can complete all the technical tasks needed to ensure that your website will load fast both on desktop and mobile.

Technical SEO

A lot of agencies with an SEO department don’t bother to examine the technical aspects of the issues with your rankings. Here at Pear, we’re experts on SEO technical fixes that can solve the issue with your rank.

On-Page Optimizations

We’ll need to optimize seven areas of the website. We have all the tools needed to accomplish this. RankMath is our top WordPress SEO optimization tool, however, we also use a variety of other plugins.

Ranking Restoration

Your site was ranked very well, but then it lost all of your most popular Google rankings. This is an important distinction for Pear and a lot of companies have relied on us to help get back rankings following an overhaul or change in the domain.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2024
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
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180 Days

Read more about the SEO Process.

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