At Pear Analytics we design an individual search engine optimization strategy according to your needs, and we draw upon our more than 15 years of experience to deliver you the most effective results as quickly as possible. Our SEO services are developed for large and small businesses as well as companies with an international or regional presence.
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Our San Diego SEO Company has Experience Across Many Industries
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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1
Head Terms"digital marketing" or "seo"
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2
Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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8
Geo / Local SEOdigital marketing san diego or seo company san diego
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Quality traffic starts with the selection of keywords and then the optimization of pages that are related to those keywords.
Increase Page 1 Rankings
Google’s top-ranked page gets 30 times more clicks than page 2 and above. We are constantly working to improve your rankings.
More Keywords Found in Results
The number of keywords your website appears on in the initial 10 pages of Google results is a measure of our work. This number is then compared with your competitors.
Increase SEO Value
We are able to compare the cost of getting a free SEO click on your website against the cost of paying for it.
Local SEO Experts
Pear Analytics has a long experience in local SEO strategies and their implementation, as well as the success. Whatever number of locations you own our experts have the experience and tools to assist you in achieving your goals. Google is moving to hyper-local. There are a variety of tools available to create a strategy that is most effective for you such as our Local Search Grid tool.
What is Local Search Grid?
This program allows us to perform keyword ranking for your company at various points within San Diego. Although you might rank highly in the search for “bbq restaurant” in your area, it may not be the same when you are 10 miles away. Google is getting more local, particularly with mobile-based searches. This lets us plan for areas in which we aren’t ranking well.
All of your reviews at one time.
SEO is all about reputation and your reviews. Google believes that reviews are an important signal for local companies. Our software for managing reputation will locate reviews about your business from Google as well as Facebook. Yelp, Yelp as well as a variety of other websites. You can view your average star rating as well as connect to Facebook to reply to reviews.
Search Domination
It is possible that you want to be the top in your field with a few keywords. Paid advertisements and SEO are inextricably linked and that’s why you might need to employ a San Diego SEO specialist. Google might display 7 ads, 3 listings on maps, and 10 organic results in the same search. That means there are at minimum 20 links to potential customers to click in the results. Increase the chances of the attention of your site. We can assist you in developing strategies to dominate the search engines and increase the number of leads you can get.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
A well-planned SEO campaigns should be based on data and evaluate the success of these campaigns using these metrics. Every one of these SEO success indicators provide valuable information about the way the SEO campaign is doing and the areas where improvements could be implemented. In the absence of SEO performance metrics it is impossible to assess the effectiveness of your SEO campaign and identify the areas where improvements need to be made.
Rankings
One of the best indicators of SEO success is the way your site is ranked on the search engine result webpages (SERPs). If you want to be ranked for specific keywords, you must keep track of your ranking over time to determine whether you are able to prove that your SEO efforts are yielding results.
Traffic
Another important metric is web traffic. It can be measured in terms of the overall growth in traffic and also specific routes for traffic (e.g., natural search, direct, referral and so on). Naturally, you’ll want to observe an increase in general web traffic as a result from your efforts in SEO. It’s also beneficial to separate traffic into channels to see which channels are performing most effectively.
Non-Branded Words
If visitors are finding your site using keywords that aren’t brand-name It’s a sign that you’re progressing with the SEO strategies you’re implementing. Searches that are not brand-related can result in increased numbers of visitors and more conversions, so it’s definitely worth keeping track of them.
Total Keywords Found
Our tools are able to monitor in real time the number of keywords your website is ranking for within the top 100 places. This is an excellent metric to see not just your own growth but also to determine what your competitors are ranking for.
However, at Pear Analytics, we aim to go above and beyond the standard SEO metrics that are used by everyone. Alongside these we have created two other metrics that will help judge the effectiveness of a campaign:
Visibility Score
This is a brand new measure we use to measure progress since we can combine keywords into themes and observe how the group of keywords performs against a variety of competition. Visibility index is calculated based on CTR, or click through rate, which shows the progress of a website’s ranking within the top 100 Google rankings for keywords in the current tracking campaign.
SEO Value
This metric helps you comprehend the return on investment of your campaign effectiveness in an entirely different manner by using the value in dollars of each individual visitor. We consider what it will cost you to get the visitor through paid advertisements and then, using your current rank and click-through rates for that position We can determine the current and potential SEO value as your ranking improves.
What is SEO Worth to My Business in San Diego?
SEO Services
Keyword Research
We will assess the current ranking of your website for key words and the worth, and develop a plan to increase the amount of keywords that appear on your site.
Analysis of Competitors
We’ll export all the keywords that you’re competing with, and then analyze them against yours to determine where your strengths and weaknesses lie. We’ll analyze their content, websites, as well as social media.
SEO Strategy
After we’ve analyzed your site and compared it with other websites, we’ll be able to design an approach that is specific to your site. The strategy will be built on one of the SEO techniques. We’ll create an execution strategy in three-month increments.
Site Architecture
Our software lets us examine your site and find out the impact it has on SEO. This site describes the importance of website structure for SEO.
Schema & SERP Features
SERP features can be added as information to search results, including Knowledge Graphs and “People Also Ask” questions. To assist your brand in triggering these features, we’ll include the appropriate code to your site.
Link Building
Link building is among the most difficult and challenging tasks. To boost domain authority and increase your rank overall we employ 13 different strategies for building links.
Image SEO
This is the least-used optimization technique for websites. The results you get can be improved by renaming images , and by using alt tags. We can help re-optimize your entire image library.
Video SEO
Businesses that use video content are another untapped SEO method. These can be improved using multi-platform strategies and transcriptions and other SEO strategies.
Local SEO
A comprehensive strategy is necessary to be ranked well in local search results, regardless of whether you own several sites. We can assist you in getting placed on the map both literally and figuratively!
Google My Business
This is an area local businesses tend to overlook in terms of optimization. There are a variety of things you can do to improve your GMB listing. This will make your business to appear in the 3 pack more frequently.
Content Ideation
Pear can help you with creating content ideas and an overall plan for your content even if your team creates your content. This can help you align your SEO keywords and other related topics to your content.
Development of Content
Do you have trouble creating content? Pear can help with the creation of content and design such as whitepapers, ebooks, as well as interactive content.
Improvements to Site Speed
Google’s most recent algorithm updates put more emphasis on site and page load times, as well as other important web metrics. Our web developers can complete all the technical tasks needed to ensure that your website will load fast both on desktop and mobile.
Technical SEO
A lot of agencies with an SEO department don’t bother to examine the technical aspects of the issues with your rankings. Here at Pear, we’re experts on SEO technical fixes that can solve the issue with your rank.
On-Page Optimizations
We’ll need to optimize seven areas of the website. We have all the tools needed to accomplish this. RankMath is our top WordPress SEO optimization tool, however, we also use a variety of other plugins.
Ranking Restoration
Your site was ranked very well, but then it lost all of your most popular Google rankings. This is an important distinction for Pear and a lot of companies have relied on us to help get back rankings following an overhaul or change in the domain.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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What clients say
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WATCH: A live SEO audit comparing two websites from a random Google search!
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
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