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Sacramento SEO Company Based on Custom Strategies – Not Checklists.

Pear is a Sacramento SEO Company that creates a unique search engine optimization strategy according to your needs. We draw upon our more than 15 years of experience to get you the highest quality outcomes as fast as possible. Our SEO-focused services are tailored for both small and local businesses, in addition to regional, national or international companies.

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Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san antonio or seo company san antonio

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
high quality
High-Quality Traffic

The most important factor in attracting high-quality traffic is keyword selection and optimized pages that revolve around the keywords and related topics.

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Increase Page 1 Rankings

The top page on Google receives 30X more visits than anything on page 2 or beyond. We take steps. We take the needed steps to increase your rankings and get you to that top page.

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More Keywords Found in Results

One measurable outcome is the number of keywords that your website is listed for on the first page of results. This information is then compared with other competitors.

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Increase SEO Value

If we compare the cost of the same advertising click-through we can determine the value of getting the “free” SEO clicks to your site. Find Out More

SEO Company

Local SEO Experts

Pear Analytics has a history of providing local SEO strategies and results. Our experts have the expertise and the tools to assist you in achieving your goals no matter if you’re in only one location or many. Google is now becoming hyper-local. Therefore giving us a variety of tools available to create a strategy which is the most beneficial for you, such as our Local Search Grid tool.

What exactly is Local Search Grid?

This software lets you determine keyword rankings for your business across various places throughout Sacramento, CA. Although you may be ranked high in the search for “bbq restaurant” in the area you’re in, it may not be the same 10 miles away. Google is getting more localized through mobile search to allow us to strategize for areas where your ranking is not as high.

Reputation Management for Cincinnati SEO

All of Your Reviews in One.

SEO is all about your reputation and reviews. Google uses reviews to assess the credibility of local companies. Our software for managing reputation will locate reviews for your business in Google, Yelp, and Facebook. Your average star rating will be shown. You are also able to connect and respond immediately to reviews on Facebook as well as Google.

Search Domination

There are a variety of keywords you may want to utilize to distinguish yourself from the others. This is where paid advertisements, SEO collaborate, and why you might need a Sacramento SEO consultant. Google can show you 7 ads, 3 map listings, and 10 organic listings. This means that there are at most 20 links available to potential customers to click on within the results. There is a better chance of getting that click to go to your site. We can create a complete strategy to dominate the search engines and ways to maximize your opportunity for potential leads.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

Effectively structured SEO campaigns must be based on data and evaluate performance using these metrics. All of the SEO success metrics can provide valuable insight into how the SEO campaign is doing and the areas where improvements could be implemented. In the absence of SEO results metrics it’s difficult to measure the effectiveness of your SEO campaign and figure out which changes must be made.

At Pear Analytics, our goal is to be different from the standard SEO indicators that everyone else uses. In addition to these we have created two other key metrics that help measure the success of campaigns:

    

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Visibility Score

This is an innovative measure we use to track progress, as we can create a grouping of keywords, and see how the group of keywords is performing against a range of competitors. The Visibility index is based on your click-through-rate (CTR) which shows how well a website is performing among the top Google ranking for keywords used in the current campaign.

SEO Services in Nashville
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SEO Value

This measure helps you assess how effective your campaign’s success is in a completely different way by using the value in dollars of each visit. Then, we look at what it will cost to obtain that person through paid ads. After that we use your current rank and average click-through rate to get that position. We can determine your SEO’s current and potential value as your rankings improve.

SEO Company in Nashville

What is SEO Worth to My Business in Sacramento, CA?

SEO Services

Keyword Research

We will determine which keywords appear on your website’s search results and the value of each term, then we’ll develop strategies to get you more keywords.

Analysis of Competitors

We’ll export every one of the keywords your rivals rank for and compare them to yours to see where your strengths and disadvantages lie. We’ll look at their content, websites, social media and more.

SEO Strategy

After we have analyzed your site and compared it to other websites, we’ll create a unique strategy for you. The strategy will be based on one of the SEO techniques. The plan of execution is then developed in three month increments.

Site Architecture

Our software lets us examine your site and find out the SEO effects it has. This software describes how important site architecture is for SEO.

Schema & SERP Features

SERP features can be added information to search results, like Knowledge Graphs and “People Also Ask” questions. To help your brand trigger them, we’ll put the appropriate code to your website.

Link Building

Link building is one of the most tedious and difficult tasks. We utilize 13 different link-building strategies to increase your domain authority, which, in turn, will boost your overall rankings.

Image SEO

It is the most under-utilized optimization technique for the majority of websites. Renaming images or using alt tags, as well as geotagging them can make an enormous impact on your results. We can help re-optimize your entire image library.

Video SEO

Video content is a different SEO strategy that is often overlooked. Companies that use video content can be improved using multi-platform strategies, transcriptions, and various other methods.

Local SEO

An effective strategy is essential to rank well in local search, regardless of having one or more locations. We can assist you in getting in the spotlight, both literally and figuratively!

Google My Business

Another area that is often overlooked is the area of optimization for local business. There are a variety of ways to optimize your GMB listing to ensure that your business will appear often in the 3 pack.

    

Content Idea

Even if your team is writing the content, Pear can help ideate fresh content ideas, aid in creating a content plan, and more to help bring the SEO keywords and subjects with your content.

Content Development

Do you not have the resources needed to create or write content? Pear can assist in writing the content, or even create unique content such as whitepapers, ebooks, or other interactive content.

Site Speed Increases

Google’s latest algorithm updates put greater importance on site and page load times, as well as other important web metrics. Our developers are adept at handling every technical aspect to speed up your website on both desktop and mobile.

    

Technical SEO

Many companies with an SEO department don’t bother looking at the technical details of your ranking issues. At Pear, we focus on technical SEO fixes that are often the cause of why you’re not ranking properly.

On-Page Optimization

We must optimize our website in seven crucial areas. We also have the tools to determine the score. RankMath is the most effective WordPress SEO optimization plugin, although there are numerous other plugins.

Restoring the Ranking

Do you have a website that is ranked well, only to find that you all of a sudden lost all your top Google rankings? This is a key differentiator for Pear and is the reason that many businesses have come with us to help them restore rankings following a redesign of their website and/or a domain change or other issues.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2024
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days

Read more about the SEO Process.

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