Pear Analytics Resources

Marketing Study 26th February’16

The State of Performance Marketing: What You Need to Know for 2016

In a new study published by Marketing Profs: “The State of Performace Marketing: What You Need to Know for 2016”, data was presented to show whether or not marketers feel performance marketing is helping their businesses succeed. In the study, “Forrester found that marketers who invest in at least two advanced retargeting tools along with retargeting campaigns see a better ROI across all their marketing activities and increased effectiveness when compared to their peers.”

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Forrester Research on behalf of Criteo and Marketing Profs