What Kind of Media Does My Business Need?
Step 1 -Click on the needs that best describe you.
All Clients Receive
No matter how much you spend on ads, you’re going to get the following from Pear:
Direct access to the expert working on your account
Weekly email check-in with updates and progress
Direct access to your ad data and analytics
Monthly goal setting and review calls
Not Sure What You Should Spend?
Use our quick calculator by entering some keywords and we’ll help you determine a starting budget to consider launching your campaign.
Paid Search Results
We are masters as getting more value out of your marketing spend. We are usually able to greatly reduce your cost per lead, while still maintaining a healthy lead flow, in as little as 90 days. Let us optimize your campaigns today!
Paid Media FAQs
Every situation is different. The type of paid media you should run depends on your goals and product/service. You can use our helpful guide above to guide you in the right direction, or go ahead and give us a call so we can help you decide!
The first step is to decide what is your goal of your paid media budget. Do you have different goals for each platform? Knowing this can help decide on your KPIs (key performance indicators). On top of this, using your own data from your performance to help decide your benchmarks is essential.
Most clients choose cost per acquisition/lead as one of their KPIs. We can set up goals via Google Analytics to track different actions that you deem important to your business and use this to monitor performance.
Paid digital marketing programs can create results immediately depending on the length of the purchase life cycle for your product or service. The longer your purchase cycle, the longer it will take to see the results from paid media, as it is bringing more people into the funnel and pushing them down the funnel.
Many times we see that clients that run their own Google Ads accounts are missing the experience and in depth knowledge that an agency has. This includes staying up to date on Google Best Practices and a deep knowledge of cause and effect in the accounts.
There are many good reasons to use PPC. We recently provided 10 of them:
- It’s scalable
- It’s measurable
- It’s flexible
- It’s faster than SEO
- It’s transparent
- It’s taking over the SERPs
- It’s engaging
- It converts
- It’s complementary to other marketing channels
- Your competitors are doing it
As much as you want it to, essentially. You can set your own Google Ads budget depending on your overall marketing budget. You can spend as little as a few hundred dollars a month. When deciding on your budget, remember that your monthly budget should be paced across 30 days and clicks can cost anywhere from $0.50 to hundreds of dollars depending on your industry. Use our keyword tool to help you estimate what your costs will be.