Pear Analytics Resources
Infographic 22nd September’14
How to Redesign Your Website Without Losing Traffic
Want to know how to redesign your website without losing traffic? Another great infographic from Neil Patel over at Quicksprout, and is a very common problem we see when clients migrate their websites to another platform. The biggest issue is not properly mapping out the old pages and redirecting them to new pages. A quick check with Google Webmaster Tools will usually show the culprit as a spike in 404 pages, on top of probable indexation issues. We’ve seen most of the drop in traffic occur especially when changing domain names. You can also check out the Website Migration Guide for SEO’s over at Moz.com for more info on how to decrease the risk of traffic and ranking loss.