Pear is a Plano SEO Company that will develop an SEO strategy that is specifically tailored to your goals. We also leverage our 15+ years of expertise to deliver the best possible outcomes. Our SEO services are created for small and large businesses and those with international or regional operations.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Achieving high-quality traffic begins with the right keyword selection and optimization of the pages around these keywords and subjects.
Increase Page 1 Rankings
Google’s page one is ranked 30X higher in page clicks than page 2 or higher. Our goal is to increase your position to help you get to that first page.
More Keywords Found in Results
One measurable outcome is the number of keywords your website appears for within the first 10 pages of results. This data is then compared to your competition.
Increase SEO Value
If you compare it to the cost of the same advertising click-through we can determine the value of a “free” SEO-related click on your site. Read More
Local SEO Experts
Pear Analytics has a long experience in local SEO strategy implementation and success. Whatever number of locations you’re in, our experts have the know-how and tools needed to assist you in achieving your goals. Google is moving towards hyper-local. There are a myriad of tools that can be used to make this a strategy which is the most beneficial for you including our Local Search Grid tool.
What Exactly is Local Search Grid?
This software allows us to create keyword rankings for your company at various points within Plano, TX. You can rank well in search results for “bbq restaurants” close to your current address, but not at any distance of more than 10 miles. Google is becoming more localized, specifically with mobile search results, which means we can strategize on areas of town in which your ranking isn’t as high.
All of Your Reviews in One Place.
Your reviews and reputation are a major element of SEO for your business. Reviews are a key signal in Google’s algorithm for local businesses. Our software for managing reputation can discover reviews about your company from Google as well as Facebook, Yelp and a variety of other websites. See your average star rating and even join to reply to reviews immediately on Google and Facebook.
Search Domination
There are several keywords that you could use to differentiate yourself from others. This is why paid ads and SEO are in sync and you may need a Plano SEO consultant. Google could present you with 7 ads, 3 listings on maps and 10 organic listings in a particular search. There are minimum 20 websites that your prospective client can click from this result. How can you maximize your chances to get that click on your site? We can create a complete strategy for search marketing that will increase your opportunities for leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Structured SEO campaigns must be data-driven and measure performance using these metrics. Each of these SEO success metrics will provide valuable information on how your SEO campaign is doing and where improvements can be made. Since there are no SEO measurements of success, it is difficult to measure the effectiveness of your SEO campaign and identify what changes should be made.
Rankings
One of the best indicators of SEO achievement is how your website ranks in the search engine result web pages (SERPs). If your goal is to be found in search results for specific phrases, then it is important to examine your rank over time to assess whether the SEO efforts are yielding results.
Traffic
Another key metric is website traffic. This is measured in terms of the overall growth in traffic along with specific traffic channels (e.g. Google organic, Direct referral, etc.). Naturally, you’ll want to observe an increase in general website traffic because of your SEO efforts. But it’s also helpful to segment traffic by channel to determine which ones are performing the most efficiently.
Non-Branded Words
If people are finding your site using keywords that aren’t brand name, it’s a good sign that you’re making progress in the SEO strategies you’re implementing. These searches that aren’t brand names can also increase in traffic and sales, so they’re definitely worth a look.
Total Keywords Found
Our tools can track over time the number of keywords your website is ranking for within the top 100 places. This is an excellent measure to be able to observe not only the growth of your site but to find out what your competitors have been ranking for.
However, at Pear Analytics, we like to be different from the standard SEO indicators that everyone else uses. Beyond these we have created two additional indicators that could help to determine the effectiveness of a particular campaign:
Visibility Score
It’s a brand-new measure we use to track progress since we can combine keywords into themes and assess how the collective group of keywords is performing against a broad range of competitors. This Visibility index is calculated based on CTR, or click-through rate which shows a website’s progress among the top Google ranking for words from the current tracker campaign.
SEO Value
This measure helps you assess the ROI of your campaign results uniquely by using the dollar value of each visitor. Then, we look at what it will cost you to get those visitors from paid ads and then, based on your current rank and click-through rate for that position you can evaluate your potential SEO value over time as rankings improve.
What is SEO Worth to My Business in Plano, TX?
SEO Services
Keyword Research
We can determine all the keywords that your website is currently ranking for, and the worth of those words and determine a strategy to get you more keywords to rank on page 1.
Analysis of Competitors
We will send you all the keywords your competitors rank in and then we’ll examine them in comparison to yours. This will help us discover your strengths and weaknesses. We’ll look at their content, their websites and social media.
SEO Strategy
Once we’ve analyzed your website as well as your competitors’ keywords We can then develop an exclusive strategy for you based on one or more of the SEO strategies mentioned above. The execution plan will be created in three-month increments.
Site Architecture
Our software allows us to scan your website and assess how it affects SEO. This site explains the importance of site architecture for SEO.
Schema & SERP Features
SERP features are able to be added information to search results, like Knowledge Graphs and “People Also Ask” questions. We’ll include the right code to your site to trigger these features for your business.
Link Building
Link building is one of the most demanding and tedious tasks. We utilize 13 different link-building strategies to help boost the authority of your domain which, in turn, will boost your rankings overall.
Image SEO
This is probably the most under-utilized optimization method that is not used on the majority of websites. Renaming images, using alt tags and geotagging images can make an enormous difference in your results. We can help re-optimize your entire image library.
Video SEO
Another untapped SEO technique, companies that have video content have a rich selection of optimization options using transcribing strategies for multi-platforms, transcriptions, and more.
Local SEO
Being able to rank well on mobile devices and local searches requires a well-thought out strategy regardless of how many sites you own. We can assist you in getting visible both figuratively and literally!
Google My Business
This is an area that local businesses frequently overlook when it comes to optimization. There are a variety of things you can do to improve your GMB listing and help get your business in the 3-pack more frequently.
Content Idea
Even even if your team writes the content Pear can help ideate new content ideas, assist, create a content plan and more. Pear can also help align your SEO keywords and topics with your content.
Content Development
It’s not your time or resources to make content. Pear is able to assist you in creating the content, or even create special content like whitepapers, ebooks, and other interactive content.
Site Speed Improvements
Google has updated its algorithm to put more focus on the webpage and site loading times, as well as other crucial web features. Our experts can handle every technical aspect to speed up your website both mobile and desktop.
Technical SEO
An SEO department in most agencies will gloss over the technical issues of your ranking problems. Not at Pear, we’re experts on technical SEO fixes to fix the problem with your ranking.
On-Page Optimization
It is necessary to optimize seven elements on our page. We have all the tools to do this. RankMath is the most effective WordPress SEO optimization plugin, though there are other options.
Ranking Restoration
Did your site rank very well, and then suddenly you lose all your top Google rankings? This is an important distinction for Pear and why many companies have come with us to help them restore rankings following a redesign of their website, change of domain, or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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