At Pear, we create a unique search engine optimization strategy according to your needs, and we draw upon our more than 15 years of experience to get you the highest quality outcomes as fast as we can. Our SEO-focused services are tailored for both small and local businesses, in addition to regional, national or international companies.
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Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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1
Head Terms"digital marketing" or "seo"
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2
Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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4
Content Architecturehaving the correct navigation and linking structure
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5
Interactive Contenttools, calculators, or motion graphics that capture attention
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6
Image/Video SEOthe most underutilized areas of optimization
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7
Structured Dataadditional snippets of code that can trigger SERP features
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8
Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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10
Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Quality traffic starts with choosing the right keywords and optimizing pages that are related to these keywords.
Increase Page 1 Rankings
The top of the page on Google receives 30X more clicks than anything on page 2 or beyond. We take steps to improve the rankings.
More Keywords Found in Results
A measurable result is the amount of keywords that your website is listed for on the first page of results. It is compared to competitors.
Increase SEO Value
We are able to compare the cost of obtaining a free SEO click to your site against the cost of paying for it. Find Out More.
Local SEO Experts
Pear Analytics has a long-standing tradition of local SEO strategies and outcomes. Our experts have the expertise and the instruments to help you succeed no matter if you’re in one locationor several. Google is becoming hyper-local. This is a great opportunity to leverage many tools, including our Local Search Grid tool.
What Exactly is Local Search Grid?
This software allows us to determine the keyword rankings for your company at various points within Pittsburgh, PA. You can rank high in search results for “bbq restaurants” near your current area, but not at all 10 miles away. Google is getting more localized thanks to mobile searches to allow us to strategize for areas where you’re not ranking as well.
You Can View All of Your Reviews
On One Page.
SEO is all about reputation and reviews. Reviews are a significant factor in Google’s algorithm for local businesses. Our reputation management software will locate reviews for your business in Google. Yelp. Facebook. Your average star rating is displayed. You are also able to connect and respond immediately to reviews posted on Facebook and Google.
Search Domination
There are numerous keywords you might want to use to differentiate yourself from others. This is where paid ads and SEO work together and you may need a Pittsburgh SEO consultant. Google will show you 7 advertisements, 3 map listings and 10 organic listings within an exact search. This means that there are at most 20 links available to potential customers to click on within the results. Why not maximize your potential to bring them to your website? We can devise a complete plan for dominating the search engine and help you increase your chances of obtaining leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
The best-structured SEO campaigns must be data driven and measure their success using these metrics. All of the SEO success metrics can provide valuable insight into how the SEO campaign is doing and how improvements can be implemented. In the absence of SEO performance metrics it would be impossible to assess the effectiveness of your SEO strategy and know the need for changes to be made.
Rankings
One of the most obvious indicators of SEO success is the degree to which your website’s rank in the search engine result webpages (SERPs). If you’re trying to rank for certain keywords, you must track your rankings as time passes to determine if the SEO efforts are paying off.
Traffic
Another important metric is web traffic. This can be evaluated in terms of the overall growth in traffic, as well as specific ways to increase traffic (e.g. organic search, direct referral and so on.). You must see an increase in overall site traffic as a result by your SEO strategies. It’s also beneficial to divide traffic by method so you can identify which ones are performing the most well.
Non-Branded Words
If people are navigating your website through keywords that don’t have brand names, it’s a good sign that you’re seeing progress in Your SEO initiatives. These searches that aren’t brand names can also cause increased the amount of traffic and even conversions, which is why they’re worth keeping an eye on.
Total Keywords Found
Our tools will monitor over time , the total number of terms that your domain is ranking for within the top 100 positions. This is an excellent measure to not only see your own growth but also to find out what your competitors rank for.
But at Pear Analytics, our goal is to go beyond the typical SEO indicators that everyone else uses. Alongside these we have developed two other metrics that can help determine the success of a campaign:
Visibility Score
This is a new measurement we prefer to use to track progress since we can combine keywords into themes and determine how the entire group of keywords are performing against a myriad of competitors. It is a Visibility index is calculated based on its click-through rates (CTR) that shows a website’s progress in Google’s top 100 for keywords from the current tracking campaign.
SEO Value
This measure helps you assess how effective your campaign’s efficiency in a new way by using the value in dollars of each visitor. Then, we look at what it would cost to gain this visitor via paid ads and then using the current position in your rankings and the click-through-rate for that rank and can see your current and future SEO value over time as positions improve.
What is SEO Worth to My Business in Pittsburgh, PA?
SEO Services
Keyword Research
We will look up all of the keywords your site is currently ranking for, and the significance of these words and decide on the best way to rank additional keywords on the first page.
Analyzing Competitors
We’ll export all the keywords your competitors rank for, and then evaluate them against ones that you have to see what your strengths and weaknesses are. We’ll examine their websites, content as well as social media.
SEO Strategy
After we’ve analyzed your website’s content Keywords, competitors, and other aspects We can then design a customized strategy which incorporates one or more of the search engine optimization strategies. The plan of execution will be created in three-month increments.
Site Architecture
We will visit your site using our program as part of our initial analysis. This will allow us to see how site architecture affects or helps your SEO. This website explains the reasons the importance of site architecture for SEO.
Schema & SERP Features
SERP Features are additional details that search results contain features such as Knowledge Graphs and “People Also Ask” questions. We’ll include the right code to your site to trigger these features for your business.
Link Building
Link building is among the most tedious and difficult tasks. To increase authority on your domain and increase your rank overall we employ 13 distinct strategies for building links.
Image SEO
It is probably the most overlooked optimization strategy on most websites. Renaming images or using alt tags, as well as geotagging images can make a huge difference in your results. We can help re-optimize your entire image library.
Video SEO
Video content is an additional underrated SEO strategy that is often overlooked. Businesses with videos can be optimized with transcribing, multi-platform strategies, and other strategies.
Local SEO
Local search and getting a good ranking on mobile devices requires a thorough strategy , regardless of whether you are in an individual location or many places. We can help you get on the map, literally and figuratively!
Google My Business
This is a subject that local businesses are often left out in terms of optimization. There are many options to optimize your GMB listing to help you get your business listed in the three pack more frequently.
Content Idea
Even when your team is writing the content Pear can help ideate new content ideas, help create a content plan, and more to help bring your SEO terms and topics with your content.
Content Development
Don’t have the resources to create or write content? Pear is able to assist in content creation and design such as whitepapers, ebooks and interactive content.
Improvements to Site Speed
Google’s most recent algorithm updates put an increased emphasis on site and page load time, along with other crucial web metrics. Our experts can handle the technical work needed to make your website lightning fast on desktops and mobile devices!
Technical SEO
An SEO department within most agencies will gloss over the technical issues of your ranking problems. Pear. We focus on technical SEO fixes, which are usually the culprit in why your website isn’t ranking as well.
On-Page Optimization
We will need to optimize 7 areas on the page. We have all the tools to do this. Our preferred WordPress SEO optimization plugin is RankMath and we also have several others we like as well.
Restoring the Ranking
Your website was doing very well, but then it lost all your most popular Google rankings. This is one of the main reasons for Pear and the reason why many businesses have come with us to help them restore rankings following a redesign of their website, change of domain, or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
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