Pear is a Overland Park SEO Company that creates a custom search engine optimization plan that is based on your goals. Our 15 years of experience will yield the best results. Our SEO services are tailored to small and local firms, as well as regionally and internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Achieving high-quality traffic begins with the right keyword selection and optimizing pages around these keywords and subjects.
Increase Page 1 Rankings
The page’s top spot on Google receives 30X more visits than any other page. We work strategically to improve your rankings.
More Keywords Found in Results
The most tangible outcome is the number of keywords your website appears for on the first page of results. The information is then compared to your competition.
Increase SEO Value
When you consider it against the cost of the same click via advertising click, we can calculate the amount of value you get from an “free SEO click” to your site. Learn More
Local SEO Experts
Pear Analytics has a long-standing experience in local SEO strategies and outcomes. No matter how many locations you have our team of experts has the expertise and tools to assist you in achieving your goals. Google is going hyper-local. There are a myriad of tools available to develop a strategy that is the most beneficial for you, like our Local Search Grid tool.
What Exactly is the Local Search Grid?
This software allows us to create keyword rankings for your company at different locations throughout Overland Park, KS. While you may rank high for “bbq restaurant” in your area, it might not be as good 10 miles away. Google is getting more localized, especially with mobile searches. This allows us to think about areas where we aren’t ranking well.
Monitor All of Your Reviews in One Central Location.
SEO for your business is largely based on the review quality and reputation. Google considers reviews as an important indicator for local companies. Our software for managing reputation will look up reviews for your company from Google, Facebook, Yelp and more. View your average star ratings and also connect to respond to reviews immediately through Google as well as Facebook.
Search Domination
There are numerous keywords you could want to include to differentiate yourself from the crowd. SEO and paid ads work together in this regard which is the reason why you should consult a Overland Park SEO expert. Google will present you with 7 advertisements, 3 map listings and 10 organic listings in a particular search. That’s a minimum of 20 links for your prospective buyer to click through in the result. It is possible to increase the chances of getting that click to go to your site. We can create a complete plan for dominating the search engine and help you maximize the chances of getting leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Well-structured SEO campaigns must be based on data and evaluate effectiveness using these indicators. Every one of these SEO success indicators will provide valuable information on the way the SEO campaign is doing and where improvements can be implemented. In the absence of SEO successes metrics it’s difficult to measure the effectiveness of your SEO campaign , and to determine which changes must be made.
Rankings
One of the best indicators of SEO performance is how your website’s position on the search engine result webpages (SERPs). If your aim is to be ranked for specific keywords, you must monitor your rankings over time to assess whether your SEO efforts are paying off.
Traffic
Another crucial metric is site traffic. This is measured in terms of the overall growth in traffic and in particular traffic channels (e.g., Organic search, direct referral etc.). Naturally, you’ll want to witness an increase in overall website traffic because the SEO effort. It’s also beneficial to separate traffic into channel to see which channels are performing best.
Non-Branded Words
If you’re getting people to visit your site with keywords that don’t have brand names it’s an indication that you’re making progress with Your SEO initiatives. Additionally, non-brand-related searches can lead to increased numbers of visitors and more conversions, so they’re worth watching.
Total Keywords Found
Our tools allow you to track over time the total number of keywords your website is ranking for in the top 100 positions. This is an excellent metric to see not just your own growth but also to see what other competitors are ranking for.
But at Pear Analytics, we’re determined to be different from the standard SEO metrics that are used by everyone. Beyond these we have created two additional indicators that could help to determine the effectiveness of a campaign:
Visibility Score
This is a brand new metric we love to use to track progress since we can create a grouping of keywords and determine how the group of keywords is doing against a broad range of competitors. The Visibility index is determined by CTR, or click-through rate, which shows how a site’s performance is in Google’s top 100 for keywords that are part of the current tracking campaign.
SEO Value
This metric can help you determine the impact of your campaign’s effectiveness in an entirely different manner by using the value for each person. It is a look at the amount it would cost you to bring that person through paid ads and then using your current rank and your click-through percentage for that spot it is possible to determine the potential and current SEO value over time as ranking improves.
What is SEO Worth to My Business in Overland Park, KS?
SEO Services
Keyword Research
We can identify which words rank for your domain and the significance of each one, and then we will create strategies to get you more keywords.
Analysis of Competitors
We’ll export every one of the keywords your rivals rank for and examine them against yours to figure out where your advantages and disadvantages lie. We’ll review their content, websites as well as social media channels and other things.
SEO Strategy
Once we’ve examined your website and compared it against other websites, we’ll develop an approach that is specific to you. It will be an extension of one of the SEO strategies. The plan of execution will be developed in three-month increments.
Site Architecture
We will search your website with our software as part of our initial analysis. This allows us to see how site structure affects or aids your SEO. This website describes the importance of architecture on a website for SEO.
Schema & SERP Features
Features of SERP can be added information to the results of a search, for example Knowledge Graphs and “People Also Ask” questions. We’ll add the code on your site in order to trigger these features to promote your business.
Link Building
Link building is one the most demanding and tedious tasks. To increase the authority of your domain and boost your overall rank, we use 13 different strategies for building links.
Image SEO
It is probably the most under-utilized optimization method for most websites. Renaming images, using alt tags and geotagging them can make an enormous impact on your results. We can help re-optimize your entire image library.
Video SEO
Companies with video content are yet to be utilized as an SEO method. They can be optimized with multi-platform strategies and transcriptions and other SEO strategies.
Local SEO
A comprehensive strategy is necessary for a successful local search, regardless of whether your business has one or multiple sites. We can assist you in getting there, literally and figuratively.
Google My Business
This is a different area of optimization for local business. There are a variety of methods you can take to optimize your GMB listing to help you get your business into the 3 pack more frequently.
Content Ideation
Pear can help you with creating content ideas and the creation of a content plan even if your staff is the one who writes your content. This can help you align your SEO keywords and related subjects to your content.
Content Development
You don’t have the time or the resources to write content. Pear can help you write the content, and even design unique content, such as whitepapers, ebooks, or other interactive content.
Site Speed Improvements
The most recent Google algorithm updates put more emphasis on site and page loading times, as well as other web vitals. Our experts can handle the technical aspects of speeding up your site on both mobile and desktop.
Technical SEO
Many companies with an SEO department won’t bother to look at the technical details of your ranking issues. This is not the case with Pear. We specialize in fixing technical SEO issues which are typically the cause of why your website isn’t ranking as well.
On-Page Optimization
There are 7 key aspects of the site that must be optimized, and we have all the tools necessary to score the page. RankMath is the most effective WordPress SEO optimization plugin, though there are other options.
Rotating Restoration
You lost all of the top Google rankings for your website after it ranked well. This is an important distinction for Pear and the reason why many businesses have come to us to help restore rankings after a redesign or a change in domain or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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