Pear is a Nashville SEO Company that develops a custom-made search engine optimization strategy according to your needs. Our 15+ years of experience will yield the most effective results. Our expert SEO services are designed for small and local businesses, in addition to regional, national or international firms.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
High-quality traffic begins with keyword selection and optimization of pages that use those keywords.
Increase Page 1 Rankings
The top page on Google receives 30X more clicks than anything on page 2 or above. We take steps to improve your rankings to try and get you to that first page.
More Keywords Found in Results
One of the measures is the number of keywords your domain ranks in the first ten pages of results. This information is then evaluated with your competitors.
Increase SEO Value
When compared to paying for the same advertising click-through and we can estimate the cost of an “free” SEO click to your site. Find Out More
Local SEO Experts
Pear Analytics has a history of delivering local SEO strategies and outcomes. In whatever location you’re located in, our team of experts has the expertise and tools to help you succeed. Google is now becoming hyper-local. We offer a range of tools to leverage this to create a strategy that works for your business for example, our Local Search Grid tool.
What is Local Search Grid and How Can it Assist You?
This software lets you find the top keywords for your business across various locations throughout Nashville, TN. While you may be ranking high in the search for “bbq restaurant” in your area , it may not be the same 10 miles away. Google is getting more local, especially with mobile search results, which means we can strategize for the areas in which you’re not ranking well.
You Can See All of Your Reviews in One Place.
Reviews and reputations are a major part of SEO for your business. Reviews are an important signal for Google’s algorithm that is used to rank local companies. Our reputation management software will discover reviews about your business from Google, Facebook, Yelp and many more. See your average star rating and even join to answer reviews in real-time on Google and Facebook.
Search Domination
There are a few terms for your business that you could want to stand out from your opposition. SEO and paid ads are a part of this field, which is why you may need to speak with a Nashville SEO expert. Google will show you a mixture of 7 ads as well as 3 map listings. Additionally, there could be 10 organic listings. It’s at least 20 hyperlinks for your prospective customers to click on within that result. Maximize your chances of getting a click to your website. We can help you develop a strategy for search dominance and maximize your potential leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Well-structured SEO campaigns must be driven by data and track effectiveness using these indicators. Each one of these SEO success indicators can provide valuable insight into how well the SEO campaign is performing and what improvements could be implemented. Without SEO succeeding metrics it would be impossible to assess the effectiveness of your SEO campaign , and to determine what changes should be made.
Rankings
One of the most obvious indicators of SEO success is the degree to which your site is ranked on the search engine result pages (SERPs). If you’re trying to be ranked for specific keywords, you must keep track of your ranking over time to assess if those SEO efforts are paying off.
Traffic
Another crucial metric is website traffic. This is measured in terms of the overall growth in traffic along with specific routes for traffic (e.g. organic search, direct, referral etc.). It’s obvious that you’d like get an increase on overall website traffic as a consequence to your SEO initiatives. However, it’s also useful to divide traffic by channel to determine which channels are performing most efficiently.
Non-Branded Words
If people are finding your website through keywords that don’t have brand names It’s a sign that you’re making good progress with Your SEO initiatives. Searches that are not brand-related can cause increased numbers of visitors and more conversions, so it’s definitely worth keeping track of them.
Total Keywords Found
Our tools can track in real-time the number of keywords your website is ranking for within the top 100 places. This is a useful metric to be able to observe not only your growth, but to know what your competitors rank for.
But at Pear Analytics, we’re determined to go above and beyond the common SEO measures that everyone is using. In addition the two metrics we’ve developed, we’ve also created two other metrics that can help determine the success of campaigns:
Visibility Score
This is an innovative measurement we prefer to use for progress because we can create a grouping of keywords to see how the collective group of keywords performs against a myriad of competition. The Visibility index is calculated based on your click-through-rate (CTR) which shows a website’s progress among the top Google ranking for keywords from the current tracking campaign.
SEO Value
This metric helps you comprehend the impact of your campaign’s results in a unique way by using the dollar value of each visit. We look at what it would cost to gain that visitor from paid ads and then, based on your current rank and average click-through rate to get that position it is possible to determine your current and future SEO value as your the rankings improve.
What is SEO Worth to My Business in Nashville, TN?
SEO Services
Keyword Research
We will evaluate the current ranking of your domain’s keywords along with the worth, and create a strategy to increase the amount of keywords that appear on your site.
Analyses of Competitors
We’ll export all of the keywords your competitors rank for and then examine them against yours to see what your strengths and disadvantages lie. We’ll analyze their websites, content as well as social media.
SEO Strategy
After we’ve reviewed your site’s as well as your competitors’ keywords We can then develop an unique strategy for your business using one or more of the SEO strategies listed above. From there, we’ll design the execution plan in 3-month increments.
Site Architecture
Our software allows us to scan your website and assess the SEO effects it has. This website explains how important site architecture is to SEO.
Schema & SERP Features
SERP Features provide additional details that search results contain features such as Knowledge Graphs, and “People Also Ask” questions. We’ll add the correct code to your website to help trigger these for your business.
Link Building
Link building is one of the most time-consuming and frustrating tasks. We utilize 13 different link-building strategies to boost the authority of your domain which, in turn, will boost the overall ranking of your site.
Image SEO
This is the least understood optimization strategy for websites. Renaming images, using alt tags and geotagging images can make a significant impact on your results. We can help re-optimize your entire image library.
Video SEO
Video content is another SEO strategy that is often overlooked. Businesses that have videos can be optimized using transcribing, multi-platform strategies, and other techniques.
Local SEO
A thorough strategy is needed for a successful local search result, regardless of whether you own several locations. We can assist you in getting on the map both figuratively and literally!
Google My Business
Another area that is often overlooked is the area of optimization for local businesses. There are a variety of ways to optimize your GMB listing to ensure that your business will appear often in the 3 pack.
Content Idea
Even even if your team writes the content, Pear will help you brainstorm new content ideas, help create a content plan and more. Pear can also help align your SEO keywords and topics with your content.
Content Creation
Are you not able to devote the time or resources to create content? Pear can design and write content for you, including ebooks, whitepapers, or interactive content.
Site Speed Improvements
The latest Google algorithm updates put a higher emphasis on-site page load times and other vital web metrics. Our developers are able to accomplish all the technical requirements required to make your site speed up on both desktop and mobile devices.
Technical SEO
Many companies with an SEO department don’t bother to look at the technical details of their ranking issues. At Pear we are experts in fixing SEO issues that are technical. This is usually the reason that your website isn’t ranking properly.
On-Page Optimization
There are seven main elements of the page will require optimization and we’ve got all the tools necessary to assess the quality of the page . RankMath is our top WordPress SEO optimization tool but we also use a variety of other plugins.
Restoring the Ranking
Your website was ranking very well, but then it lost all your most popular Google rankings. This is an important distinction for Pear and a lot of companies have turned to us to get back rankings following changes or redesigns to their domain.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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