Pear is a Louisville SEO Company that designs a unique search engine optimization strategy in accordance with your goals and we draw upon our more than 15 years of experience to give you the highest quality results as soon as you can. Our SEO services are customized to local and small businesses, regionally as well as internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The key to ensuring high-quality traffic is the selection of keywords and then the optimization of pages that relate to those keywords.
Increase Page 1 Rankings
Google’s top page can receive 30 times more clicks than page 2 and beyond. Our goal is to increase your rankings to get you to that first page.
More Keywords Found in Results
One way to measure this is by the number of keywords your website ranks on the first 10 pages of results for the search. This data is then compared to your competition.
Increase SEO Value
If you look at it in comparison to paying for the same type of click by advertising we can estimate the amount of value that comes from an “free SEO” click to your site. Read More
Local SEO Experts
Pear Analytics has a long-standing track record of local SEO strategy and results. Our experts have the expertise and the tools to help you succeed, whether you have only one location or many. Google is now becoming hyper-local. There are a myriad of tools you can use to implement a plan that works best for you including our Local Search Grid tool.
What Exactly is the Local Search Grid?
This program allows us to create keyword rankings for your business at various locations across Louisville, KY. While you may rank high in the search for “bbq restaurant” in your area, it may not be equally effective 10 miles away. Google is getting more local, especially with mobile searches, so we can strategize on areas of town in which you’re not ranking as well.
Monitor All of Your Reviews in One Central Location.
Reviews and reputations are an integral element of SEO for your company. Google believes that reviews are an essential signal for local businesses. Our software for managing reputation can find reviews about your business on Google, Yelp and Facebook. You can also view your average star rating, and connect to Facebook for responses to reviews.
Search Domination
You can be the market leader by using a few keywords. Paid advertising and SEO are closely linked, this is the reason you may want to engage with a Louisville SEO specialist. Google might provide you with 7 advertisements, 3 map listings and 10 organic results in a particular search. This is a minimum of 20 links that your prospective buyer to click through in the results. There is a better chance of getting that click to go to your site. We can develop a full strategy for search domination and the best way to increase your chances of obtaining leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Structured SEO campaigns should be data driven and measure their success using these metrics. The various SEO success metrics provides valuable insights into how your SEO campaign is doing and where improvements can be made. With out SEO succeeding metrics it would be impossible to determine the efficiency of your SEO campaign and figure out what changes should be made.
Rankings
One of the best indicators of SEO success is the degree to which your website ranks in the search engine result pages (SERPs). If your objective is to rank for certain keywords, you must track your rankings in time to check if it is true that SEO efforts are paying off.
Traffic
Another crucial metric is site traffic. This can be measured in terms of overall traffic growth in addition to specific ways to increase traffic (e.g., organic search, direct, referral etc.). Naturally, you’ll want to see an increase in overall web traffic as a result the SEO effort. However, it’s also useful to divide traffic by channel to see which ones are performing the best.
Non-Branded Words
If visitors are finding your site with keywords that aren’t brand name it’s an indication that you’re making progress in an SEO strategy. Other search terms that are not associated with brands can lead to an increased number of visits and conversions. So they’re definitely worth a look.
Total Keywords Found
Our tools can track on a regular basis the total amount of keywords your site is ranking for in the top 100 positions. This is an excellent metric to see not just your own growth, but to determine what your competitors rank for.
But at Pear Analytics, we want to go above and beyond the common SEO metrics that everybody uses. Alongside these, we have developed two more important measures that can be used to judge the effectiveness of a campaign:
Visibility Score
This is a new way to measure and track progress since we can connect keywords with themes and determine how the collective group of keywords performs against a range of competitors. The visibility index is based on what is known as the click-through ratio (CTR) which shows the website’s position in the top 100 of Google’s words from the current tracker campaign.
SEO Value
This measurement helps you to understand the ROI of your campaign results uniquely by using the value in dollars of every visitor. Then, we look at what it would cost you to bring the person from paid ads and then using your current rank and click-through rate for that position it is possible to determine the potential and current SEO value over time as the rankings rise.
What is SEO Worth to My Business in Louisville, KY?
SEO Services
Keyword Research
We will determine all of the keywords your site currently ranks for, the significance of these words, and then determine how to increase your chances of getting more keywords to rank on page 1.
Analyze Competitors
We’ll import all keywords you’re competing with, and then compare them with yours to find out what your strengths and weaknesses lie. We’ll look at their websites, their content and social media.
SEO Strategy
Once we’ve analyzed your website keywords, competitors, and other aspects, we’ll design custom strategy for you using one or more of the search engine optimization strategies. The plan of execution will be created in three-month increments.
Site Architecture
Our software allows us to crawl your website and determine the SEO effects it has. This website explains the reasons the importance of site architecture for SEO.
Schema & SERP Features
SERP features include other information that appears in the results of a search, such as “People Also Ask” questions, Knowledge Graphs and many other examples, like those listed in this SERP feature list. We’ll insert the right code to your website to activate these features on behalf of your business.
Link Building
Link building can be among the most laborious and challenging tasks. There are 13 link building strategies that can be used to increase the authority of your domain. This can in turn improve your overall ranking.
Image SEO
It is the least-known optimization method for the majority of websites. Renaming images by using alt tags as well as geotagging images can make an enormous difference in your results. We can help re-optimize your entire image library.
Video SEO
Video content is an additional underrated SEO strategy that is often overlooked. Companies with videos can be improved using transcribing, multi-platform strategies, and various other methods.
Local SEO
Local search and getting a good ranking on mobile devices is a full strategy whether you have one location or many places. We can help put you in the right place on the map.
Google My Business
There is another area that is under-appreciated that is a good place to optimize local business. There are many ways to improve your GMB listing so that your company appears in the three pack frequently.
Content Ideation
Pear can help you with creating content ideas and the creation of a content plan even if your staff is the one who writes your content. This can help you align your SEO keywords and related subjects to your content.
Development of Content
You don’t have the time or resources to make content. Pear is able to assist in designing and creating content such as whitepapers, ebooks and interactive content.
Improvements to Site Speed
Google has updated its algorithm to place greater emphasis on site and webpage load times as well as other vital web-related features. Our developers are able to accomplish all the technical requirements required to make your site load super fast on both desktop and mobile devices.
Technical SEO
An SEO department in most agencies will gloss over the technical aspects of your ranking issues. That is not the case with Pear. We specialize in fixing technical SEO issues, which are usually the cause of why your website isn’t ranking as well.
On-Page Optimization
There are seven major areas of the page that we’ll need to optimize for and we’ve got all the tools required to assess the quality of the page . RankMath is the best WordPress SEO optimization plugin, though there are many others.
Rotating Restoration
Did your website perform very well, and then suddenly you lost all of your highest Google rankings? This is one of the major advantages for Pear, and many companies have sought our help to bring back rankings after the redesign or change of the domain.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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WATCH: A live SEO audit comparing two websites from a random Google search!
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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