Pear is a Lexington SEO Company that will develop an unique search engine optimization strategy based on your objectives, and leverage 15+ years of experience to deliver you the best outcomes as fast as we can. Our SEO-focused solutions are specifically designed for local and small businesses, and also international, national, or regional companies.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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1
Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing Lexington or seo company Lexington
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The key to attracting high-quality visitors is choosing the right keywords and optimization pages that revolve around these keywords as well as related topics.
Increase Page 1 Rankings
Google’s top page is able to receive 30x more clicks than pages 2 and beyond. We take steps to boost your rankings.
More Keywords Found in Results
One measure is the number of terms your domain is ranked on the first 10 pages of results for the search. The information is then compared to your competition.
Increase SEO Value
We can assess the costs of getting a free SEO click on your website in comparison to the cost you pay for it. Read More
Local SEO Experts
Pear Analytics has a long-standing tradition of local SEO strategies and outcomes. No matter how many locations you’re in Our team of experts has the know-how and tools needed to help you succeed. Google is now becoming hyper-local. There are numerous tools you can use to develop a strategy that works best for you, such as our Local Search Grid tool.
What is Local Search Grid and how will it benefit you?
The software will allow you to determine keyword rankings for your business in various places throughout Lexington, KY. Although you might rank highly in the search for “bbq restaurant” within your current location, it may not be the same 10 miles away. Google is getting more localized , specifically with mobile-based searches, and we are able to plan for areas of town where you’re not ranking as well.
All Your Reviews in One Place.
SEO for your business relies heavily on the high quality of your reviews and reputation. Google considers reviews as an important signal for local companies. Our software for managing reputation will find reviews about your business on Google, Yelp and Facebook. You can see your average star rating, and connect to Facebook to respond to reviews.
Search Domination
You could want to be the best in your field by using a few keywords. This is where paid advertisements and SEO collaborate, and why you might require a Lexington SEO consultant. In any particular Google search, you could find a mix of 7 ads, 3 map listings and 10 organic listings. This means that there are at least 20 links for potential buyers to click on within the results. Maximize your chances of getting an interest on your site. We can assist you in developing an approach to increase your search engine ranking and increase the number of leads you can get.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Effectively structured SEO campaigns should be data driven and measure performance using these metrics. Every one of these SEO success metrics can provide valuable insight into the way your SEO campaign is doing and the areas where improvements could be implemented. Since there are no SEO results metrics it is impossible to evaluate the success of your SEO campaign and pinpoint what changes should be made.
Rankings
One of the best indicators of SEO effectiveness is how your site is ranked on search engine results pages (SERPs). If you want to be found in search results for specific keywords, you must be able to track your rankings in time to check if the SEO efforts are yielding results.
Traffic
Another crucial metric is site traffic. This can be evaluated in terms of growth in overall traffic along with specific methods of traffic (e.g. the organic web, direct referral etc.). You must get an increase on overall website traffic as a result of your SEO efforts. It’s also beneficial for you to break down traffic into channel, so that you can determine which ones are performing the most efficiently.
Non-Branded Words
If your website with keywords that aren’t brand-name, it’s a good sign that you’re making progress in search engine optimization. Additionally, non-brand-related searches can bring increased numbers of visitors and more conversions, so they’re definitely worth monitoring.
Total Keywords Found
Our tools can monitor over time the total number of terms your website is ranking for in the top 100 positions. This is a great metric that will allow you to see not only your own growth but also to know what your competitors rank for.
At Pear Analytics, we are determined to go further than the usual SEO metrics that we all use. Beyond these we have created two additional key measures that can be used to judge the success of an SEO campaign:
Visibility Score
This is a brand new metric we like to use to measure progress as it allows us to group themes of keywords to see how the whole group of keywords performs against a variety of competitors. The Visibility index is based on how many clicks are clicked (CTR) and measures the progress of a website’s ranking in the top 100 of Google’s terms from the current tracking campaign.
SEO Value
This measure helps you assess how effective your campaign’s effectiveness in an entirely different way by using the dollar value of each visitor. We examine what it would cost to acquire those visitors from paid ads and then, using your current rank and your click-through percentage for that spot We can determine your current and future SEO value over time as your ranking improves.
What is SEO Worth to My Business in Lexington, KY?
SEO Services
Keyword Research
We can determine which keywords are most popular for your site and also the worth of each keyword, after which we’ll design an approach that will help you get more keywords.
Examine Competitors
We’ll import all keywords that your competitors rank for and then compare them with yours to see where your strengths and weaknesses are. We’ll review their content, websites as well as social media channels and more.
SEO Strategy
Once we’ve analyzed your website Keywords, competitors and keywords and keywords, we’ll develop a unique strategy for your business that is based on one or more of the SEO techniques above. We’ll then create an execution strategy that can be implemented in three-month increments.
Site Architecture
The first step in our analysis is to crawl your site using our software to determine how the structure of your website helps or harms your SEO. This site explains the reason why site architecture is so important to SEO.
Schema & SERP Features
SERP features provide additional information in the results of searches, including “People Also Ask” questions, Knowledge Graphs and many other examples such as those listed in this SERP feature list. To help your company trigger them, we’ll add the relevant code to your web page.
Link Building
Link building is among the most time-consuming and challenging jobs. We employ a variety of link-building strategies to help increase your domain authority, which will in turn improve your overall rankings.
Image SEO
This is probably the least understood optimization technique in the majority of websites. Renaming images or using alt tags, as well as geotagging images can make a huge difference in your results. We can help re-optimize your entire image library.
Video SEO
Another untapped SEO strategy, companies with videos are a treasure trove for optimization with the use of multi-platform strategies, transcriptions, and more.
Local SEO
A comprehensive strategy is necessary to rank well in local search, regardless of whether you own one or multiple sites. We can help you get on the map, literally and figuratively!
Google My Business
This is a different area of optimization for local businesses. There are a variety of ways to optimize your GMB listing to ensure that your business will appear in the three pack frequently.
Content Ideas
Pear will assist you in generating content ideas and a content plan, even if your team creates the content. This will allow you to align your SEO keywords and other related topics to your content.
Content Development
You don’t have the time or resources required to create content. Pear can create and design material for you, such as whitepapers, ebooks or interactive content.
Site Speed Increases
Google has changed its algorithm to put more importance on website and page speed and other essential web features. Our developers are able to do the technical work to ensure your site is super fast on desktops as well as mobile devices!
Technical SEO
Many agencies that have an SEO department won’t bother to look at the technical details of your issues with ranking. That is not the case with Pear. We are experts in technical SEO fixes that can help you fix your ranking.
On-Page Optimization
We’ll have to improve seven aspects of the page. We have the tools required to do this. Our favorite WordPress SEO optimization plugin is RankMath We also have several others we like as well.
Rotating Restoration
Your site was performing fairly well, but suddenly you lost all of your most popular Google rankings. It’s a huge difference and the reason many companies seek our help to restore rankings after the redesign of their site, changes in domains, or any other issues.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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