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Indianapolis SEO Company With the Industry Experience You Need.

Pear is a Indianapolis SEO Company that develops a unique SEO strategy that is based on your goals and draws on 15+ years of experience to give your best outcomes as fast as we can. Our SEO services are created to cater to large and small companies and also for those who have an international or regional presence.

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Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san antonio or seo company san antonio

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
high quality
High-Quality Traffic

Quality traffic starts with the selection of keywords and then the optimization of pages that are related to these keywords.

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Increase Page 1 Rankings

The first page on Google receives 30X more clicks than any other page or higher. We work strategically to improve your rankings to get you to that first page.

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More Keywords Found in Results

One measure is the number that your website’s domain ranks within the first ten pages of results for a search. We then measure this against competitors.

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Increase SEO Value

If we compare the cost of the same type of click-through advertisement and we can estimate the value of a “free” SEO click on your site. Find Out More

Indianapolis SEO Company

Local SEO Experts

Pear Analytics has a history of delivering local SEO strategies and outcomes. Whatever number of locations you manage our team of experts has the know-how and tools needed to help you succeed. Google is moving to hyper-local. We offer a number of tools to incorporate this into a strategy that will work for your business for example, our Local Search Grid tool.

What exactly is Local Search Grid?

The software lets us run keyword rankings for your business at various locations across Indianapolis, IN. While you may rank high in the search for “bbq restaurant” in your current area, it might not be equally effective when you are 10 miles away. Google is getting more localized by using mobile search which allows us to plan for areas where you’re not ranking well.

Reputation Management for Indianapolis SEO

All of Your Reviews in One Place.

SEO for your business relies heavily on the quality of your reviews as well as the reputation of your business. Reviews are a significant signal for Google’s algorithm that is used to rank local businesses. Our reputation management software will discover reviews for your business on Google, Yelp, and Facebook. View your average star ratings and connect to reply to reviews immediately on Google and Facebook.

Search Domination

There are several keywords that you could want to include to distinguish yourself from others. This is where paid ads and SEO come into play and you may require a Indianapolis SEO consultant. If you do a Google search, you might be able to see a mixture of 7 ads along with 3 map listings and 10 organic results. There are minimum 20 links your potential buyer can click on from this search result. There is a better chance of having that click go to your website. We can help you develop a complete plan for SEO marketing and increase your opportunities for leads.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

A well-planned SEO campaign must be data-driven and measure success using these metrics. Every one of these SEO success indicators provides valuable information about the way your SEO campaign is performing and how improvements can be made. Since there are no SEO performance metrics it’s difficult to measure the effectiveness of your SEO campaign and figure out the areas where improvements need to be made.

At Pear Analytics, our goal is to go further than the usual SEO measures that everyone is using. Alongside these, we have created two additional key metrics that can help determine the success of a campaign:

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Visibility Score

It’s a brand-new method we have been using to track progress, as we can connect keywords with themes to see how the collective group of keywords performs against a myriad of competitors. The Visibility index is calculated based on what is known as the click-through ratio (CTR) which shows the growth of a site’s rank among the top Google ranking for keywords in the current tracking campaign.

SEO Services in Indianapolis
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SEO Value

This metric can help you determine the ROI of your campaign success in a completely different way by using the value in dollars of each user. We consider what it would cost you to bring the person from paid ads and then using your current position and your click-through percentage for that spot and can see your potential SEO value over time as rankings increase.

SEO Company in Indianapolis

What is SEO Worth to My Business in Indianapolis, IN?

SEO Services

Keyword Research

We can determine which keywords are most popular for your site and the significance of each word, then we’ll develop a strategy that gets you more keywords.

Competitor Analysis

We will export all keywords that you’re competing with, and then compare them with yours to find out what your strengths and weaknesses are. We’ll examine their content, websites Social media, content and more.

SEO Strategy

After we’ve examined your site’s keywords and competition we’ll design a custom strategy for you using one or more of the search engine optimization strategies. We’ll then develop the implementation plan in 3-month increments.

Site Architecture

A part of our initial review involves crawling your site with our program to find out if your site architecture helps or hinders your SEO. This step explains the importance of site architecture for SEO.

Schema & SERP Features

SERP features can be added as information to the results of a search, for example Knowledge Graphs and “People Also Ask” questions. To help your brand trigger them, we’ll add the appropriate code to your website.

Link Building

Link building is among the most tedious and challenging jobs. To increase the authority of your domain and boost your overall rank we employ 13 distinct strategies for building links.

Image SEO

This is perhaps the most neglected optimization strategy that most websites do not employ. It is possible to improve the results by renaming images and by using alt tags. We can help re-optimize your entire image library.

Video SEO

Video content is a different SEO strategy. Companies with videos can be optimized with multi-platform strategies and transcriptions, and other strategies.

Local SEO

Being able to rank well on mobile devices and in local search is a long-term strategy regardless of how many locations you’ve got. We can help you get in the spotlight, both literally and metaphorically!

Google My Business

This is another area that local businesses tend to overlook when it comes to optimizing. There are many ways to enhance your GMB listing to help you get your company listed in the 3-pack more often.

    

Content Idea

Even if your team writes the content Pear will help you brainstorm new content ideas, assist build a roadmap for content, and more to help align your SEO terms and topics with your content.

Content Development

Do you lack the time or resources to write or produce content? Pear can assist you with content creation and design such as whitepapers, ebooks, as well as interactive content.

Site Speed Improvements

Google has updated its algorithm to place more focus on the webpage and site load times as well as other vital features on the web. Our developers can handle every aspect of technical work to speed up your site on both desktop and mobile.

    

Technical SEO

An SEO department within the majority of agencies will not focus on technical aspects of ranking problems. However at Pear, we specialize in the technical SEO solutions. This is often the reason why your website isn’t ranking as well.

On-Page Optimization

We’ll need to optimize seven aspects of the page. We have all the tools necessary to achieve this. RankMath is the most effective WordPress SEO optimization tool, however there are numerous other plugins.

Rotating Restoration

The site was unable to maintain the most popular Google results for your site when it was ranked highly. This is a major difference and is the reason why many businesses seek our help with ranking restoration after an overhaul of their website, changes in domains, or any other problems.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2024
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days

Read more about the SEO Process.

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