Pear is a Grand Rapids SEO Company that crafts an individual search engine optimization plan based on your objectives, and draw on our 15+ years of experience to give you the best results as soon as you can. Our SEO services can be customized to local and small businesses as well regionally or internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Quality traffic begins with selecting keywords and optimizing pages that relate to those keywords.
Increase Page 1 Rankings
Google’s number one page gets 30X more page clicks than page two. We strategically work to increase your rankings and get you to that first page.
More Keywords Found in Results
The number of keywords that your website appears on in the initial 10 pages of results is a good indicator of this outcome. This is in comparison to your competitors.
Increase SEO Value
If we compare the cost of the same type of click-through advertisement, we can calculate the benefit of getting an “free SEO click” to your website. Find Out More
Local SEO Experts
Pear Analytics has a long-standing experience in local SEO strategy and results. Whatever number of locations you manage our experts have the knowledge and tools to assist you in achieving your goals. Google is moving to hyper-local. There are a myriad of tools to incorporate this to create a strategy that works for your business including our Local Search Grid tool.
What is Local Search Grid and How Can it Benefit You?
This program allows us to run keyword rankings for you business in different areas throughout Grand Rapids, MI. You might rank high in the search for “bbq restaurant” in the area where your current address is, but not as well 10 miles away. Google is becoming more localized particularly with mobile searches, so we can strategize on areas of town in which you’re not ranking highly.
All of Your Reviews at One Time.
SEO is focused on your reputation and reviews. Reviews are a crucial indicator in Google’s algorithm to determine local businesses. Our reputation management software will look up reviews for your company on Google, Facebook, Yelp and many more. Your average star rating is displayed. You are also able to connect to instantly respond to comments posted on Facebook as well as Google.
Search Domination
By using a few keywords you can become the market leader. SEO and paid ads work together in this particular area this is the reason you may want to work with a Grand Rapids SEO expert. In any particular Google results, you can see a combination of 7 ads, 3 map listings and 10 organic results. That means there are at minimum 20 possible links for potential buyers to click on within the results. Maximize your chances of getting an interest on your site. We can design a comprehensive plan for dominating the search engine and how to maximize the chances of getting leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Structured SEO campaigns must be based on data, and they must measure their success using these metrics. Every one of these SEO success metrics provide valuable information about the way your SEO campaign is doing and how improvements can be made. In the absence of SEO success metrics, it is impossible to determine the efficiency of your SEO campaign and pinpoint the need for changes to be made.
Rankings
One of the most obvious indicators of SEO achievement is how your website is ranking in the search engine result webpages (SERPs). If your objective is to rank for certain keywords, then you should monitor your rankings over time to determine if the SEO efforts are yielding results.
Traffic
Another important metric is the website’s traffic. It is measured in terms of growth in overall traffic and also specific channels for said traffic (e.g., the organic web, direct, referral and so on.). It’s obvious that you’d like to experience an increase in total website traffic as a consequence by your SEO strategies. But it’s also helpful to break down traffic by channel so you can see which channels are performing most well.
Non-Branded Words
If people are finding your website through keywords that don’t have brand names it’s an indication that you’re making progress in search engine optimization. These searches that aren’t brand names can also cause increased website traffic and conversions, therefore they’re worth keeping an eye on.
Total Keywords Found
Our tools are able to monitor on a regular basis the total amount of keywords that your domain is ranking for in the top 100 positions. This is a useful metric that will allow you to see not only your own growth, but to find out what your competitors are ranking for as well.
But at Pear Analytics, we want to go above and beyond the standard SEO metrics that we all use. In addition to these we have devised two additional key metrics that help measure the effectiveness of a marketing campaign:
Visibility Score
This is a fresh metrics we love to use to track progress since we can combine keywords into themes and assess how the set of keywords is performing against a wide variety of competition. The visibility index is determined by CTR, or click through rate, that measures a website’s progress in the Google top 100 keywords from the current tracking campaign.
SEO Value
This metric will help you evaluate the impact of your campaign’s effectiveness in an entirely different way by using the value for each person. We analyze what it will cost to obtain this visitor via paid ads and then using your current ranking and average click-through rate to get that position We can determine your potential SEO value over time as the rankings rise.
What is SEO Worth to My Business in Grand Rapids, MI?
SEO Services
Keyword Research
We will identify which keywords rank for your domain and the value of each word, then we will create a strategy that gets you more keywords.
Examine Competitors
We’ll give you all the keywords that your competitors rank in and then we’ll analyze them and compare them with yours. This will help us identify your strengths and weaknesses. We will analyze their content, websites, as well as social media.
SEO Strategy
Once we’ve analyzed your website and competitors keywords, we can develop a unique strategy for you based on one or more of the SEO strategies previously mentioned. We’ll then develop the plan of execution in three-month increments.
Site Architecture
One of the first steps we take is crawling your website using our software to see if your site’s architecture aids or hurts your SEO. This website describes the importance of site architecture to SEO.
Schema & SERP Features
SERP features can be added information to search results, such as Knowledge Graphs and “People Also Ask” questions. To assist your brand in triggering them, we’ll put the appropriate code to your website.
Link Building
Link building is one of the most difficult and tedious tasks. To increase authority on your domain and increase your rank overall, we use 13 different strategies for building links.
Image SEO
This is perhaps the most under-utilized optimization method on most websites. Renaming images by using alt tags or geotagging images can make a big difference to the results. We can help re-optimize your entire image library.
Video SEO
Video content is a different SEO strategy that is often overlooked. Companies with video content can be improved using transcribing, multi-platform strategies, as well as other techniques.
Local SEO
Making a good impression on mobile devices as well as local search is a long-term strategy no matter how many locations you’ve got. We can assist you in getting placed on the map, literally as well as metaphorically!
Google My Business
Another aspect that is frequently overlooked in local business optimization is the one below. There are many things you can do to optimize your GMB listing. This will make your business to appear in the 3 pack more frequently.
Content Idea
Pear is able to assist you in developing content ideas and creating plans for content even if your team writes your content. This can help you align your SEO keywords and related topics with your content.
Content Development
Do you have trouble creating or writing content? Pear can help with design and creation of content which includes whitepapers, ebooks and interactive content.
Site Speed Improvements
The most recent Google algorithm updates place higher emphasis on site page load time and other essential web statistics. Our developers are able to do the technical work necessary to get your site speeds blazing fast on desktop and mobile!
Technical SEO
An SEO department within the majority of agencies will not focus on technical aspects of your ranking issues. This is not the case with Pear. We specialize in fixing technical SEO issues which can be the reason you’re not getting the best rankings.
On-Page Optimization
We’ll have to improve seven elements on our page. We have the tools required to do this. RankMath is our favorite WordPress SEO optimization tool, however, we also love other plugins.
The Restoration of Ranking
The site was unable to maintain the most popular Google rankings for your website after it had a good ranking. This is a significant differentiator and is why many companies seek our help to restore rankings after a site redesign, domain change, or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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