Pear is a Georgetown SEO Company that creates a custom search engine optimization strategy in accordance with your goals. Our 15 years of expertise will provide you with the best results. Our SEO services are developed for small and large businesses as well as those with international or regional operations.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
High-quality traffic begins with choosing the right keywords and optimizing pages that relate to those keywords.
Increase Page 1 Rankings
Google’s top-ranking page gets 30 times more clicks than page 2 and beyond. We take steps to improve your rankings to get you to that top page.
More Keywords Found in Results
The number of terms that your website is featured on in the initial 10 pages of results is one indicator of this outcome. We then benchmark this against your rivals.
Increase SEO Value
In comparison to paying for the same advertising click-through, we can calculate the benefit of getting a “free SEO” click to your website. Find Out More
Local SEO Experts
Pear Analytics has a history of delivering local SEO strategies and outcomes. Whatever number of locations you own our experts have the experience and tools to help you succeed. Google is moving to hyper-local. We offer a number of tools to leverage this into a strategy that will work for your company like our Local Search Grid tool.
What is the Local Search Grid?
The software will allow you to identify the keyword rankings of your business in various areas throughout Georgetown, DC. It is possible to rank highly for “bbq restaurant” where your current location is, but maybe not as well 10 miles away. Google is getting more localized, particularly in mobile search results. This allows us to plan for areas in which we don’t rank well.
All of Your Reviews in One Place.
SEO is all about reputation and your reviews. Reviews are a key signal in Google’s algorithm for local companies. Our software for managing reputation can locate reviews for your business on Google, Yelp and Facebook. The average star rating for your business is displayed. You are also able to connect to instantly respond to reviews posted on Facebook and Google.
Search Domination
It is possible to be the leader in your industry by using a few keywords. This is where paid ads and SEO sync and this is why you could require a Georgetown SEO consultant. Google could show you a mixture of 7 ads, 3 maps and 10 organic listings. That’s a minimum of 20 hyperlinks for your prospective buyer to click through in the end. Increase the chances of the attention of your site. We can devise a complete strategy for search domination and help you maximize the chances of getting leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Organized SEO campaigns must be based on data, and they must measure performance using these metrics. Each of these SEO success indicators provides valuable insights into how your SEO campaign is performing and the areas where improvements could be implemented. Since there are no SEO succeeding metrics it is difficult to measure the effectiveness of your SEO campaign and determine what changes should be made.
Rankings
One of the best indicators of SEO success is the way your website is ranking in the search engine result pages (SERPs). If you’re trying to rank for certain keywords, then track your rankings over time to assess if you can prove that your SEO efforts are yielding results.
Traffic
Another important metric is web traffic. It can be measured in terms of overall traffic growth, as well as specific ways to increase traffic (e.g. Google organic, Direct referral etc.). You may want to observe an increase in general website traffic as a consequence of your SEO initiatives. However, it’s also useful to divide traffic by channels to be able to identify which ones are performing the most efficiently.
Non-Branded Words
If your website is being found through keywords that don’t have brand names it’s an indication that you’re making progress in the SEO strategies you’re implementing. These searches that aren’t brand names can also increase website traffic and conversions, therefore they’re definitely worth monitoring.
Total Keywords Found
Our tools allow you to track over time the number of keywords that your domain is ranking for within the top 100 positions. This is an excellent metric for not just observing your own growth but also seeing what other competitors have been ranking for.
At Pear Analytics, we aim to go beyond the typical SEO metrics that we all use. In addition we have also developed two other key indicators that could help to determine the effectiveness of a particular campaign:
Visibility Score
This is an innovative metric we like to use for progress since it lets us categorize keywords by theme to see how the whole group of keywords performs against a range of competition. The Visibility index is based on what is known as the click-through ratio (CTR) which measures how a site’s performance is in the Google top 100 keywords from the current tracking campaign.
SEO Value
This metric will help you evaluate the impact of your campaign’s performance in a different manner by using the value in dollars of each visitor. We analyze what it would cost you to bring this visitor via paid ads and then, based on the current position in your rankings and the click-through rate for that rank we can assess your current and potential SEO value over time as the rankings rise.
What is SEO Worth to My Business in Georgetown, DC?
SEO Services
Keyword Research
We will determine which keywords rank for your domain and also the worth of each word, then we’ll develop a strategy that gets you more keywords.
Examine Competitors
We’ll export every one of the keywords your competitors rank for and then compare them to yours to determine where your advantages and disadvantages are. We’ll examine their websites, content Social media, content and other things.
SEO Strategy
Once we’ve examined your site and compared it to other websites, we’ll create an unique strategy for your site. It will be based on one of the SEO techniques. Then, we’ll create the execution plan over three month increments.
Site Architecture
Our software lets us examine your site and find out how it affects SEO. This website explains the reasons how important site architecture is to SEO.
Schema & SERP Features
SERP Features provide additional data that results from searches include items like Knowledge Graphs and “People Also Ask” questions. To help your brand trigger them, we’ll add the appropriate code to your site.
Link Building
Link building is one the most time-consuming and frustrating tasks. To increase domain authority and increase your rank overall we employ 13 different link-building strategies.
Image SEO
This is the least understood optimization strategy for web sites. It could make a significant difference to the effectiveness of your site through renaming images, geotagging them, and making use of alt tags. We can help re-optimize your entire image library.
Video SEO
Companies that offer video content are another area that is not well-used as an SEO strategy. These can be improved by using multi-platform strategies as well as transcriptions, as well as other SEO methods.
Local SEO
A complete strategy is required to rank well in local search, regardless of having one or several sites. We can assist you in getting visible both literally and figuratively!
Google My Business
There is another area that is under-appreciated of optimization for local business. There are numerous things you can do to enhance your GMB listing to help you get your business listed in the three pack more often.
Content Ideation
Pear can assist you in coming up with ideas for content and developing a content plan even if your team writes the content. This will allow you to align your SEO keywords as well as related topics to your content.
Content Creation
There’s no time or the resources to write content. Pear can help write the content, and also design special content such as ebooks, whitepapers and other types of interactive content.
Site Speed Improvements
Google has updated its algorithm to put more emphasis on site and webpage load times and other important web-related features. Our developers can do the technical work to get your site speeds super fast on desktops as well as mobile devices!
Technical SEO
A majority of companies with an SEO department can’t help but gloss over the technical aspect of your ranking issues. That is not the case at Pear. We’re experts on SEO technical solutions that solve the issue with your rank.
On-Page Optimization
We need to optimize the website for seven important areas. We also have the tools to evaluate it. Our most-loved WordPress SEO optimization plugin is RankMath we also have many other options we enjoy too.
Restoring the Ranking
Your website was ranking very well, but then it lost all of your most popular Google rankings. This is one of the main reasons for Pear and why many companies have come with us to help them restore rankings after a site redesign and/or a domain change or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
LETS TALK
What clients say
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WATCH: A live SEO audit comparing two websites from a random Google search!
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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