Pear is a Eugene SEO Company that will develop an SEO plan that is tailored to your needs. We also leverage our 15+ years of combined experience to give you optimal outcomes. Our SEO services are customized to local and small businesses, regionally as well as internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The key to attracting high-quality traffic is keyword selection and optimization pages that center around these keywords and related topics.
Increase Page 1 Rankings
Google’s first page gets 30X more clicks than page 2 and more. We are constantly working to improve your rankings to get you to that first page.
More Keywords Found in Results
One of the measures is the number terms your domain is ranked for within the first ten pages of search results. That is then compared to competitors.
Increase SEO Value
If you evaluate it against the cost of the same click with an advertising click we can determine the amount of value you get from the “free SEO click” on your website. Read More
Local SEO Experts
Pear Analytics has a long-standing history of local SEO strategies and outcomes. In whatever location you are in, our team of experts has the experience and tools necessary to assist you in achieving your goals. Google is moving to a hyper-local approach. We offer a number of tools to incorporate this into a strategy that will work for your company including our Local Search Grid tool.
What Exactly is the Local Search Grid?
This software allows you to find the top keywords for your business across various locations throughout Eugene, OR. You can rank well in search results for “bbq restaurants” close to your current location, but not at all more than 10 miles away. Google is getting more localized, particularly in mobile searches, so we are able to plan to target areas in town where your ranking isn’t as high.
You Can See All of Your Reviews in One Place.
SEO for your company is mostly based on the quality of your reviews as well as the reputation of your business. Google considers reviews as a key signal for local businesses. Our software for managing reputation will find reviews about your business on Google, Yelp and Facebook. You can view your average star score and connect to Facebook to respond to reviews.
Search Domination
You can be the best in your field with a few key words. SEO and paid ads are a part of this area, which is why you should consult a Eugene SEO expert. Google will show you 7 advertisements and 3 map listings. There could also be 10 organic listings. There are minimum 20 websites that your prospective customer can click on from this list. Why not make the most of your chance for getting that click to your website? We can develop a comprehensive plan for SEO marketing and increase your opportunities for leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Effectively structured SEO campaigns must be driven by data and track the success of these campaigns using these metrics. Every one of these SEO success metrics can provide valuable insight into how your SEO campaign is performing and the areas where improvements could be made. For those who do not know SEO success metrics, it would be impossible to evaluate the success of your SEO campaign, and to determine the areas where improvements need to be made.
Rankings
One of the most obvious indicators of SEO success is how your website ranks in the search engine result webpages (SERPs). If you want to be ranked for specific keywords, then be able to track your rankings as time passes to determine if it is true that SEO efforts are yielding results.
Traffic
Another important metric is web traffic. It can be measured in terms of growth in overall traffic and in particular channel for traffic (e.g., Organic search, direct referral, etc.). Obviously, you want to observe an increase in general site traffic as a result the SEO effort. But it’s also helpful to separate traffic into method so you can identify which channels are performing most effectively.
Non-Branded Words
If people are finding your website through keywords that are not brand name, it’s a good sign that you’re making progress with all of your SEO activities. Searches that are not brand-related can increase the amount of traffic and even conversions, which is why they’re worth keeping an eye on.
Total Keywords Found
Our tools can monitor over time, the total number of keywords your website is ranking for within the top 100 places. This is a fantastic metric that will allow you to see not only your own growth, but to know what your competitors are ranking for.
At Pear Analytics, we aim to go beyond the typical SEO metrics that are used by everyone. In addition the two metrics we’ve developed, we’ve also created two other metrics that can determine the effectiveness of a campaign:
Visibility Score
This is an innovative measure we use for progress because we can create a grouping of keywords, and see how the set of keywords is performing against a range of competitors. A Visibility index is calculated based on how many clicks are clicked (CTR) which shows how a site’s performance is within the top 100 Google rankings for keywords that are part of the current tracking campaign.
SEO Value
This metric will help you evaluate the ROI of your campaign success in a completely different way by using the value of each individual visitor. It is a look at the amount it would cost to gain those visitors from paid ads and then, using your current rank and click-through rate for the position we can assess your current and potential SEO value over time as ranking improves.
What is SEO Worth to My Business in Eugene, OR?
SEO Services
Keyword Research
We will analyze the present rankings of your site for keywords along with its value. We will then devise a plan for increasing the number of keywords on your website.
Analysis of Competitors
We’ll import all keywords you’re competing with and then compare them with yours to see where your strengths and weaknesses lie. We’ll look at their websites, content and social media.
SEO Strategy
After we’ve reviewed your website and your competitors, we can design a customized strategy incorporating one or more of the search engine optimization strategies. We’ll then create an execution plan that is divided into three-month intervals.
Site Architecture
We will visit your site using our program as part of our initial review. This will allow us to see how site architecture impacts or improves your SEO. This site explains the importance of site structure for SEO.
Schema & SERP Features
SERP features are able to be added information to search results, including Knowledge Graphs and “People Also Ask” questions. We’ll include the right code to your site to enable these features for your company’s brand.
Link Building
Link building is among the most tedious and challenging tasks. We use a variety of link-building strategies to increase your domain authority, which will in turn improve your rankings overall.
Image SEO
This is probably the least understood optimization technique for most websites. Renaming images, using alt tags and geotagging them can make an enormous difference to the results. We can help re-optimize your entire image library.
Video SEO
Video content is another overlooked SEO strategy. Companies that use videos can be optimized with transcribing, multi-platform strategies, as well as other techniques.
Local SEO
Making a good impression on mobile devices and local search requires a comprehensive strategy, regardless of how many locations you have. We can assist you in getting placed on the map, literally as well as metaphorically!
Google My Business
This is a subject that local businesses frequently overlook in the process of optimizing. There are many ways you can optimize your GMB listing to ensure that your business will appear frequently in the 3-pack.
Content Idea
Even when your team is writing the content, Pear can help ideate new content ideas, help build a roadmap for content, and more to help align your SEO terms and topics with your content.
Development of Content
Do you lack the time or resources to write or produce content? Pear can write and design content for you, including ebooks, whitepapers and interactive content.
Site Speed Improvements
Google’s recent algorithm updates place more emphasis on page and site load time, along with other crucial web metrics. Our experts can handle every aspect of technical to speed up your website’s performance on mobile and desktop.
Technical SEO
Many companies with an SEO department don’t bother to analyze the technical aspects of the issues with your rankings. That is not the case with Pear. We are experts in technical SEO fixes that can help you fix your ranking.
On-Page Optimization
We must optimize the page for seven crucial areas. We have the tools to assess it. RankMath is the best WordPress SEO optimization plugin, though there are other options.
Rotating Restoration
You lost all of the most popular Google results for your site after it had a good ranking. This is an important distinction for Pear and the reason why many businesses are turning to us to help restore rankings after a site redesign, change of domain, or other problems.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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