Pear is a Fresno SEO Company that develops a custom-made search engine optimization strategy in accordance with your goals. Our 15+ years of experience will give you the most effective results. Our SEO services are developed to cater to large and small companies in addition to those that have international or regional operations.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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3
Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
Getting high-quality traffic starts with the right keyword selection and optimization of the pages around those keywords and topics.
Increase Page 1 Rankings
Google’s top-ranked page gets 30x more clicks than pages 2 and beyond. We are constantly working to improve rankings.
More Keywords Found in Results
The most tangible outcome is the number of keywords your website appears for on the first page of results. This is in comparison to your competitors.
Increase SEO Value
If we compare the cost of the same type of click-through advertisement we can determine the value of a “free SEO-related” clicks on your site. Read More
Local SEO Experts
Pear Analytics has a long-standing track record of local SEO strategies and outcomes. Whatever location you’re in, our professionals have the knowledge and experience to help you succeed. Google is becoming hyper-local. There are a myriad of tools you can use to make this a strategy which is the most beneficial for you, like our Local Search Grid tool.
What Exactly is Local Search Grid?
The software lets us determine the keyword ranking for your business at various points throughout Fresno, CA. While you may be ranking high for “bbq restaurant” in your current area it may not be equally effective 10 miles away. Google is getting more localized, especially with mobile-based searches. This allows us to plan for areas in which we aren’t ranking well.
All Your Reviews In One Place.
Your reviews and reputation are an important part of SEO for your business. Google considers reviews as an essential signal for local business. Our reputation management software will locate reviews for your business from Google, Facebook, Yelp and many others. The average star rating for your business is displayed. You can also connect to instantly respond to comments posted on Facebook and Google.
Search Domination
You may want to be the market leader by using a few keywords. This is the place where paid ads and SEO collaborate and the reason you may require an Fresno SEO consultant. In any Google search, you could see a combination of 7 ads, 3 map listings and 10 organic listings. That’s a minimum of 20 links for your potential buyer to click through in the results. Increase the chances of visitors to your website. We can develop a comprehensive strategy for search marketing that will aid you in maximizing your opportunities for leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
An organized SEO campaigns must be based on data and be able to measure performance using these metrics. Every one of these SEO success indicators provide valuable information about how well your SEO campaign is performing and where improvements can be made. In the absence of SEO succeeding metrics it is impossible to gauge the effectiveness of your SEO campaign and identify where changes need to be made.
Rankings
One of the most obvious indicators of SEO achievement is how your website is ranking in the search engine result webpages (SERPs). If your goal is to be ranked for specific keywords, then you should observe your progress over time and determine if your SEO efforts are yielding results.
Traffic
Another key metric is website traffic. This can be evaluated in terms of growth in overall traffic and also specific channel for traffic (e.g. Google organic, Direct, referral and so on.). Naturally, you’ll want to see an increase in overall website traffic as the result to your SEO initiatives. But it’s also helpful for you to break down traffic into channel so you can see which ones are performing the most efficiently.
Non-Branded Words
If users are finding your site’s pages using keywords which are not brand name it’s an indication that you’re making progress with all of your SEO activities. Other search terms that are not associated with brands can result in increased in traffic and sales, so they’re worth watching.
Total Keywords Found
Our tools monitor over time the number of keywords that your domain is ranking for in the top 100 positions. This is a great metric to see not just your own growth but also to check out what other competitors have been ranking for.
However, at Pear Analytics, our goal is to be different from the standard SEO measures that everyone is using. In addition the two metrics we’ve developed, we’ve also created two other key metrics that can determine the success of an SEO campaign:
Visibility Score
This is a brand new measure we use to track progress, as we can put keywords in themes and assess how the whole keyword group is performing against a broad range of competition. A Visibility index is determined by CTR, or click through rate (CTR) which shows a website’s progress on the list of Google’s top 100 keywords that are part of the current tracking campaign.
SEO Value
This metric will help you understand the impact of your campaign’s results in a unique way by using the value in dollars of every visitor. Then, we look at what it would cost to attract those visitors from paid ads and then using your current rank and click-through rate for the position we can assess your current and future SEO value as your the rankings rise.
What is SEO Worth to My Business in Fresno, CA?
SEO Services
Keyword Research
We can find all of the keywords your website currently ranks for, the importance of those keywords and devise an approach to help you get more relevant keywords on page 1.
Analyze Competitors
We will send you all the terms your competitors rank for and we’ll evaluate them against yours. This will help us determine your strengths and weaknesses. We’ll analyze their websites, content as well as social media.
SEO Strategy
Once we’ve examined your site and compared it against other websites, we can create an unique strategy for your site. The strategy will be an extension of one of the SEO strategies. From there, we’ll develop the plan of execution in three-month increments.
Site Architecture
We will visit your site by using our software in our initial evaluation. This will allow us to understand how your website’s architecture affects or helps your SEO. This website describes the importance of website architecture to SEO.
Schema & SERP Features
SERP features are able to be added information to the results of a search, for example Knowledge Graphs and “People Also Ask” questions. We will include the code to your website to trigger these features for your brand.
Link Building
Link building is one of the most tedious and challenging tasks. We use a variety of link building strategies to help improve the authority of your domain, which will in turn improve your overall rankings.
Image SEO
This is possibly the least-known optimization technique for most websites. It can make a massive difference to the effectiveness of your site by changing the names of images, geotagging them, and by using alt tags. We can help re-optimize your entire image library.
Video SEO
Companies that offer video content are another under-utilized SEO method. They can be improved with multi-platform strategies and transcriptions along with other SEO techniques.
Local SEO
Local search and ranking well on mobile devices requires a complete plan, whether you have just one or more places. We can help get you on the map, literally and metaphorically!
Google My Business
This is a different area of optimization for local companies. There are numerous options to optimize your GMB listing and assist in getting your business listed in the three pack more frequently.
Content Idea
Pear is able to assist you in developing content ideas and creating plans for content even if your team writes your content. This can help you align your SEO keywords and related topics with your content.
Content Development
Don’t have the time or the resources to write content? Pear can help you write the content and create unique content such as whitepapers, ebooks and other forms of interactive content.
Site Speed Improvements
Google has updated its algorithm to place greater importance on website and page load times and other important internet features. Our experts can handle the technical work necessary to make your website blazing fast on desktop and mobile devices!
Technical SEO
A majority of companies with an SEO department tend to gloss over the technical aspect of your ranking issues. This is not the case with Pear. We specialize in fixing technical SEO issues which are typically the culprit in why your website isn’t ranking as well.
On-Page Optimization
There are seven major areas of the page that must be optimized and we’ve got all the tools necessary to determine that pages score. RankMath is our preferred WordPress SEO optimization tool however we also use a variety of other plugins.
The Restoration of Ranking
You have lost all the most popular Google rankings for your website even though it was well-ranked. This is a major differentiator for Pear and numerous companies have hired us to get back rankings following an overhaul or change in domain.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
LETS TALK
What clients say
We don't grow unless we can prove our results to clients
WATCH: A live SEO audit comparing two websites from a random Google search!
(You won’t believe what we found in just 12 minutes!)
Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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