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Cleveland SEO Company Based on Custom Strategies – Not Checklists.

Pear Analytics will design an SEO plan that is specifically tailored to your needs. We will also draw on our 15 years of combined experience to give you the best outcomes. Our SEO services are developed for small and large businesses as well as companies with an international or regional presence.

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Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san antonio or seo company san antonio

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
high quality
High-Quality Traffic

Quality traffic starts with choosing the right keywords and optimizing pages that are related to these keywords.

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Increase Page 1 Rankings

The top of the page on Google receives 30x more clicks than anything on page 2 or beyond. We take the needed steps to help improve your rankings.

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More Keywords Found in Results

The most tangible outcome is the amount of keywords that your site appears on in the first 10 pages of results. We then benchmark this number against your rivals.

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Increase SEO Value

If you compare it to paying for the same click through advertising, we will calculate the amount of value that comes from the “free” SEO click to your website. Learn More

Minneapolis SEO Company

Local SEO Experts

Pear Analytics has a long-standing track record of local SEO strategies and outcomes. Our experts have the expertise and the tools needed to make your success a reality regardless of whether you are in one location or several. Google is moving to hyper-local. There are a myriad of tools to incorporate this to create a strategy that works for your business. For example, our Local Search Grid tool.

What Exactly is Local Search Grid?

The software lets us determine the keyword ranking for your company at different locations throughout Cleveland, OH. Although you may be ranked high in the search for “bbq restaurant” in your area, it may not be as good when you are 10 miles away. Google is getting more localized thanks to mobile searches so that we can strategize to target areas where your ranking is not as high.

reputation management for seo

You Can View All of Your Reviews
On One Page.

Your reputation and reviews are an important aspect of SEO for your business. Google utilizes reviews to assess the credibility of local companies. Our reputation management software will find reviews about your business on Google. Yelp. Facebook. Find your average star rating and also connect with reviews to respond immediately on Google and Facebook.

Search Domination

It is possible that you want to be the top in your field with a few key words. Paid ads and SEO are inextricably linked this is the reason you might need to employ a Cleveland SEO specialist. If you do a Google search, you could be able to see a mixture of 7 ads along with 3 map listings and 10 organic results. There are at minimum 20 hyperlinks that your potential client can click from this list. Why not make the most of your chance to get that click on your site? We can devise a complete plan for dominating the search engine and how to maximize your opportunity for potential leads.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

A well-planned SEO campaign should be based on data and be able to measure their success using these metrics. Each of these SEO success indicators provide valuable information about the way your SEO campaign is doing and how improvements can be made. In the absence of SEO success metrics it would be impossible to evaluate the success of your SEO campaign and figure out the need for changes to be made.

But at Pear Analytics, we want to go further than the usual SEO metrics that everybody uses. In addition, we have developed two other measures that can be used to judge the success of an SEO campaign:

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Visibility Score

This is a novel metric we like to use for progress because we can group themes of keywords together and determine how the collective set of keywords is performing against a myriad of competitors. This Visibility index is calculated based on the click-through rate (CTR) which shows a website’s progress on the list of Google’s top 100 keywords in the current tracking campaign.

seo services in St Louis
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SEO Value

This metric helps you comprehend the effectiveness of your campaign success in a completely different manner by using the value of every visitor. We look at what it will cost to obtain the visitor through paid advertisements and then using your current position and click-through-rate for that rank it is possible to determine the current and potential SEO value as your positions improve.

seo company in St Louis

What is SEO Worth to My Business in Cleveland?

SEO Services

Keyword Research

We will analyze the current ranking of your website for key words along with the worth, and devise a plan for increasing the amount of keywords that appear on your site.

Analyzing Competitors

We will export all keywords your competitors rank for and then analyze them against ones that you have to see what your strengths and weaknesses lie. We’ll analyze their websites, content social media, and much other things.

SEO Strategy

After we’ve examined your website’s keywords and competitors, we can develop a unique strategy for you that is based on one or more of the SEO techniques listed above. We’ll create an execution plan in three-month increments.

    

Site Architecture

One of the first steps we take is crawling your website using our software to discover if your site’s architecture aids or hinders your SEO. This website explains how web architecture is important for SEO.

Schema & SERP Features

SERP Features are additional details that search results contain items like Knowledge Graphs and “People Also Ask” questions. To help your brand trigger them, we’ll add the appropriate code to your website.

Link Building

Link building is among the most challenging and tiring tasks. We utilize 13 different methods to build links to build your domain’s authority which in turn can improve your overall rankings.

Image SEO

It is the least utilized optimization strategy for web sites. You can improve your results by renaming images and by using alt tags. We can help re-optimize your entire image library.

Video SEO

Another underutilized SEO technique, companies that have video content have a rich of optimization options using transcribing strategies for multi-platforms, transcriptions, and more.

Local SEO

A thorough strategy is needed for a successful local search results, regardless of whether you own one or multiple locations. We can help you get there both literally and metaphorically!

Google My Business

This is an area that local businesses are often left out when it comes to optimization. There are a variety of things you can accomplish to optimize your GMB listing. This will make your business to appear in the 3 pack more frequently.

Content Idea

Even when your team is writing the content Pear can help ideate new content ideas, assist build a roadmap for content and much more to align your SEO keywords and subjects with your content.

Content Development

Don’t have the resources to write or create content? Pear can help with design and creation of content, including ebooks, whitepapers as well as interactive content.

Speed Improvements on the Site

The latest Google algorithm updates put greater emphasis on site and page load times and other essential web statistics. Our developers are able accomplish all the technical requirements necessary to make your site speed better on both desktop and mobile.

Technical SEO

Many companies with an SEO department won’t bother to analyze the technical aspects of the issues with your rankings. This is not an issue with Pear. We’re experts on technical SEO solutions that solve the issue with your ranking.

On-Page Optimization

We will need to optimize 7 areas on the page. We have the tools needed to accomplish this. RankMath is our preferred WordPress SEO optimization tool, however, we also recommend a number of other plugins.

Rotating Restoration

Your website was ranking fairly well, but suddenly you lost the top Google rankings. This is one of the main reasons for Pear and is why a lot of companies have turned to us to assist in restoring rankings after a site redesign or change in domain or other problems.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2024
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days

Read more about the SEO Process.

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