Pear is a Charlotte SEO Company that develops our own SEO strategy that is based on your goals and draws on 15+ years of experience to get you the highest quality outcomes as fast as we can. Our SEO services are designed for both large and small-sized businesses as well as companies with regional or international operations.
Get a Free SEO Assessment
These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
-
1
Head Terms"digital marketing" or "seo"
-
2
Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
-
3
Topic Clusterssupporting content around a main theme
-
4
Content Architecturehaving the correct navigation and linking structure
-
5
Interactive Contenttools, calculators, or motion graphics that capture attention
-
6
Image/Video SEOthe most underutilized areas of optimization
-
7
Structured Dataadditional snippets of code that can trigger SERP features
-
8
Geo / Local SEOdigital marketing san antonio or seo company san antonio
-
9
Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
-
10
Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
High-quality traffic begins with choosing the right keywords and optimizing pages related to those keywords.
Increase Page 1 Rankings
Google’s first page is ranked 30X higher in page clicks than page 2, and even higher. We work strategically to improve your rankings to try and get you to that first page.
More Keywords Found in Results
The number of terms that your website appears on in the initial 10 pages of results is one measure of this outcome. This data is then compared with your competitors.
Increase SEO Value
We are able to compare the cost of obtaining a no-cost SEO click on your website against the cost of paying for it. Read More
Local SEO Experts
Pear Analytics has a history of providing local SEO strategies and results. Whatever number of locations you’re in our experts have the expertise and tools to assist you in achieving your goals. Google is moving to hyper-local and there are numerous tools you can use to implement a plan that works best for you. For example, our Local Search Grid tool.
What is Local Search Grid?
This software allows us to determine the keyword rankings for your business across Charlotte, NC. It is possible to rank highly in the search for “bbq restaurant” in the area where your current address is, however, you might not rank as well 10 miles away. Google is becoming more localized, especially with mobile search results. This lets us plan for areas in which we don’t rank well.
You Can See All of Your Reviews at One Time.
SEO is all about reputation and your reviews. Reviews are a significant signal for Google’s algorithm that is used to rank local companies. Our software for managing reputation can find reviews about your business on Google, Yelp, and Facebook. Find your average star rating and connect to respond to reviews in real-time through Google as well as Facebook.
Search Domination
There are a variety of keywords you might want to use to distinguish yourself from the crowd. Paid ads and SEO are interconnected and this is the reason why you might need to employ a Charlotte SEO specialist. In any particular Google search, you might find a mix of 7 ads, 3 map listings, and 10 organic listings. That means there are at minimum 20 possible links for potential buyers to click on within the result. You can maximize your chance of getting that click to go to your site. We can design a comprehensive plan for dominating the search engine and help you maximize your opportunity for potential leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
Well-structured SEO campaigns should be based on data and be able to measure their success using these metrics. Each of these SEO success metrics provides valuable insights into the way your SEO campaign is performing and what improvements could be implemented. If you do not have SEO succeeding metrics it would be impossible to assess the performance of your SEO strategy and know what changes should be made.
Rankings
One of the most obvious indicators of SEO success is how your website ranks in search engine results pages (SERPs). If you want to be ranked for specific search terms, you should observe your progress over time to determine whether it is true that SEO efforts are paying off.
Traffic
Another important metric is web traffic. This is measured in terms of the overall traffic growth, as well as specific channels for traffic (e.g., Organic search, direct, referral, etc.). You must get an increase in overall website traffic as a consequence of your SEO work. However, it’s also useful to divide traffic by channels, so that you can determine which ones are performing the best.
Non-Branded Words
If people are finding your website through keywords that do not have a brand name this is a great sign that you’re making progress with an SEO strategy. Other search terms that are not associated with brands can lead to increased traffic and conversions, so they’re definitely worth monitoring.
Total Keywords Found
Our tools are able to monitor on a regular basis the total amount of keywords that your domain is ranking for in the top 100 positions. This is a great metric to be able to observe not only the growth of your site but to see what other competitors rank for as well.
However, at Pear Analytics, we are determined to go further than the usual SEO metrics that we all use. To complement these metrics we have developed two other important metrics that can determine the success of an SEO campaign:
Visibility Score
This is a new measure we use to track progress, as we can put keywords in themes to see how the entire group of keywords is performing against a myriad of competitors. A Visibility index is determined by what is known as the click-through ratio (CTR) that measures how well a website is performing on the list of Google’s top 100 terms from the current tracking campaign.
SEO Value
This metric helps you comprehend the impact of your campaign’s effectiveness in an entirely different way by using the value in dollars of each visitor. Then, we look at what it will cost you to get the visitor through paid advertisements and then use your current position and average click-through rate to get that position. As the rankings improve, it can also see your Current and Potential SEO value over time.
What is SEO Worth to My Business in Charlotte, NC?
SEO Services
Keyword Research
We will evaluate the present rankings of your website for keywords, as well as the value, and then devise a plan for increasing the number of keywords that appear on your page.
Analysis of Competitors
We will export all keywords that your competitors rank for, and then analyze them against yours to find out what your strengths and weaknesses are. We’ll examine their websites, content, and social media.
SEO Strategy
After we’ve analyzed your site and compared it with other websites, we’ll create a strategy that is unique for you. It will be based on one of the SEO techniques. We’ll then develop an execution strategy in three-month increments.
Site Architecture
A part of our initial review is to crawl your site using our program to find out if your site architecture helps or hurts your SEO. This website explains why the site’s architecture is essential to SEO.
Schema & SERP Features
SERP features include other information that appears in the results of a search, such as “People Also Ask” questions, Knowledge Graphs, and many other examples such as those listed in this SERP features list. We’ll add the correct code to your site to help trigger these for your company’s brand.
Link Building
Link building is among the most time-consuming and frustrating tasks. There are 13 different strategies to build links from, which we can employ to increase your domain authority. This can in turn boost your overall ranking.
Image SEO
It is probably the most under-utilized optimization method on the majority of websites. Renaming images by using alt tags or geotagging images can make an enormous difference in your results. We can help re-optimize your entire image library.
Video SEO
Video content is another SEO strategy that is often overlooked. Companies that use videos can be optimized with multi-platform strategies, transcriptions and various other methods.
Local SEO
An effective strategy is essential to rank well in local search, regardless of whether you have one or several sites. We can help you get there both literally and metaphorically!
Google My Business
Another aspect that is frequently left unnoticed in local marketing is the one below. There are many ways you can optimize your GMB listing so that your business appears in the three-pack frequently.
Content Idea
Pear can help you come up with ideas for content and develop the creation of a content plan even if your staff composes the content. This will allow you to align your SEO keywords and related topics with your content.
Content Development
Are you lacking the resources to write or create content? Pear can assist with content creation and design which includes whitepapers, ebooks as well as interactive content.
Improvements to Site Speed
Google’s latest algorithm updates put a greater emphasis on site and page load time, along with other crucial web metrics. Our experts can do all the technical work needed to ensure that your website will load fast both on desktop and mobile.
Technical SEO
Many companies with an SEO department don’t bother examining the technical aspects of your issues with ranking. Not Pear, we are experts in fixing SEO issues that are technical. This is often the reason that your website isn’t ranking as well.
On-Page Optimization
We’ll have to improve 7 areas on the page. We have all the tools needed to accomplish this. RankMath is our preferred WordPress SEO optimization tool however we also use a variety of other plugins.
Ranking Restoration
Did your site rank very well, and then suddenly you lose all your top Google rankings? This is a major difference for Pear and why many companies are turning to us to assist in restoring rankings after a website redesign or a change in a domain or other issues.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
LETS TALK
What clients say
We don't grow unless we can prove our results to clients
WATCH: A live SEO audit comparing two websites from a random Google search!
(You won’t believe what we found in just 12 minutes!)
Typical 6-Month SEO Process
2024
-
Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
-
Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
-
Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
-
Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
-
Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
-
Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
-
Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
-
New Content Development Executing and developing new content based on the Content Gap Analysis report.
-
New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
Book Your Free SEO Consultation!
No strings attached, and we guarantee you’ll leave the meeting with something of value!
