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Boise SEO Company That Can Solve The Toughest Challenges.

Pear is a Boise SEO Company that develops a custom search engine optimization strategy that is based on your goals. Our 15+ years of experience will get you the most effective results. Our expert SEO services are specifically tailored to local and small-scale businesses, in addition to local, national and international companies.

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Our SEO Services Focus on
4 Key Outcomes:

01We start with one or more of these SEO strategies:
SEO Strategies
  • 1

    Head Terms"digital marketing" or "seo"

  • 2

    Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"

  • 3

    Topic Clusterssupporting content around a main theme

  • 4

    Content Architecturehaving the correct navigation and linking structure

  • 5

    Interactive Contenttools, calculators, or motion graphics that capture attention

  • 6

    Image/Video SEOthe most underutilized areas of optimization

  • 7

    Structured Dataadditional snippets of code that can trigger SERP features

  • 8

    Geo / Local SEOdigital marketing san antonio or seo company san antonio

  • 9

    Competitor / IndustryName your competitor in the search term, or go after the same keywords they do

  • 10

    Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result

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02Which leads to these types of outcomes, or SEO results:
high quality
High-Quality Traffic

High-quality traffic begins with keyword selection and optimization of pages that are related to these keywords.

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Increase Page 1 Rankings

The first page on Google has 30X more clicks than anything on page 2 or beyond. We are constantly working to improve your rankings to get you onto that first page.

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More Keywords Found in Results

The number of words that your website appears on within the first 10 results  is a measure of this outcome. We then benchmark this against your rivals.

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Increase SEO Value

If you compare it to paying for the same click by advertising we can estimate the value of a “free SEO click” to your website. Read More

Boise SEO Company

Local SEO Experts

Pear Analytics has a long-standing tradition of local SEO strategies and outcomes. In whatever location you are in, our experts have the expertise and tools for success. Google is moving towards hyper-local. There are numerous tools available to make this a strategy that is most effective for you such as our Local Search Grid tool.

What is Local Search Grid?

The software will allow you to determine keyword rankings for your business at various locations in Boise, ID. While you may be ranking high in the search for “bbq restaurant” in your area  it might not be the same 10 miles away. Google is getting more localized through mobile search to allow us to strategize on areas where you’re not ranking well.

Reputation Management for Boise SEO

Check All of Your Reviews in One Place.

SEO for your business is heavily based on the review quality and the reputation of your business. Google considers reviews as an important indicator for local businesses. Our reputation management software will discover reviews for your business on Google, Yelp and Facebook. You can see your average star rating and connect to Facebook to reply to reviews.

Search Domination

You may want to be the top in your field by using a few keywords. Paid advertising and SEO are inextricably linked, which is why you may need to hire a Boise SEO specialist. In any Google search, you may find a mix of 7 ads as well as 3 map listings and 10 organic listings. This means that there are at minimum 20 links to potential customers to click on within the results. Maximize your chances of getting an interest on your site. We can help you develop a complete strategy for search marketing and help you maximize your opportunities to generate leads.

01 Normal 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56% Google Organic(#1 Position) Google Organic(#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
02 Add
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad (#1 Spot) 20% 11%10%20%30%40%50%46%43% 14%30% Google Maps (Top Position) Click Distribution Click through rate for section/ position Actual chance of getting a click 56% Google Organic (#1 Position) Google Organic (#5 Position)
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
03 Map 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
04 Organic1 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% 56% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
05 Organic2 2
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Google Organic(#1 Position) Google Organic(#5 Position) Click Distribution Click through rate for section/ positionActual chance of getting a click 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic
06 Active 1
Chances of Getting a Click 13.8 % 24.0 % 6.1 % 2.8 % Google Ad(#1 Spot) 20% 11% 10% 20% 30% 40% 50% 46% 43% 14% 30% Google Maps(Top Position) Click Distribution Click through rate for section/ positionActual chance of getting a click Google Organic(#1 Position) Google Organic(#5 Position) 56%
47%

This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.

Download this graphic

SEO Success Metrics

A well-planned SEO campaign should be based on data and evaluate the success of these campaigns using these metrics. Each one of these SEO success indicators will provide valuable information on how well the SEO campaign is performing and how improvements can be implemented. For those who do not know SEO success metrics it would be impossible to gauge the effectiveness of your SEO campaign and figure out what changes should be made.

At Pear Analytics, our goal is to be different from the standard SEO metrics that everybody uses. In addition we have developed two additional key metrics that can help determine the effectiveness of a marketing campaign:

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Visibility Score

This is a fresh way to measure progress since it lets us create a grouping of keywords and observe how the whole group of keywords is performing against a myriad of competitors. The Visibility index is determined by the click-through rate (CTR) that measures how well a website is performing in the Google top 100 keywords used in the current campaign.

SEO Services in Boise
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SEO Value

This measure helps you assess the return on investment of your campaign performance in a different manner by using the dollar value of each visitor. We consider what it will cost you to get the visitor through paid advertisements and then, using your current position and average click-through rate to get that position we can assess the potential and current SEO value over time as rankings increase.

SEO Company in Boise

What is SEO Worth to My Business in Boise, ID?

SEO Services

Keyword Research

We can determine which keywords have the highest rank for your website and the value of each word, then we’ll create strategies that help you rank for more keywords.

Analysis of Competitors

We’ll export all of the keywords your competitors rank for . We’ll then evaluate them against yours in order to see what your strengths and disadvantages are. We’ll analyze their websites, content as well as social media.

SEO Strategy

After we’ve analyzed your website’s content as well as your competitors,  and keywords, we’ll create a customized strategy that incorporates one or more of the search engine optimization strategies. We’ll then create an execution plan in three-month increments.

Site Architecture

We will scan your site by using our software as part of our initial analysis. This will allow us to assess how site structure affects or aids your SEO. This website explains the reasons for the importance of site architecture to SEO.

Schema & SERP Features

SERP features add additional information to the results of a search, such as “People Also Ask” questions, Knowledge Graphs and many other examples like those found in this SERP features list. We’ll add the correct code to your site to enable these features for your business.

Link Building

Link building is one of the most difficult and time-consuming tasks. We employ a variety of link building strategies to boost the authority of your domain which in turn can improve your rankings overall.

Image SEO

This is possibly the least understood optimization technique for most websites. You can improve your results by renaming images and using alt tags. We can help re-optimize your entire image library.

Video SEO

Video content is another overlooked SEO strategy that is often overlooked. Businesses with video content can be optimized with transcribing, multi-platform strategies, and various other methods.

Local SEO

Achieving a high rank on mobile devices and local searches requires a comprehensive strategy, regardless of the number of locations you’ve got. We can help get you on the map, literally and metaphorically!

Google My Business

Another aspect that is frequently neglected in local business optimization is below. There are many ways to optimize your GMB listing to ensure your company appears in the three-pack frequently.

    

Content Idea

Pear will assist you in developing content ideas and creating plans for content even if your team is the one who writes the content. This will help align your SEO keywords and other related topics to your content.

Content Development

Are you lacking the resources to create or write content? Pear is able to write and design content for you, such as whitepapers, ebooks, or interactive content.

Site Speed Improvements

The latest Google algorithm updates put more emphasis on site and page load times and other essential web statistics. Our developers are able to do the technical work needed for your website to be up to speed on both desktops and mobile!

    

Technical SEO

A majority of companies with an SEO department tend to gloss over the technical aspect of ranking problems. However at Pear, we are experts in SEO technical fixes that are often the reason you’re not ranking properly.

On-Page Optimization

There are 7 key parts of the website that we’ll have to optimize for, and we have all the tools necessary to determine the score of the page . RankMath is the best WordPress SEO optimization tool, however there are other options.

The Restoration of Ranking

Did your website perform well, but then all of a sudden you lost all of your highest Google rankings? This is an important distinction for Pear and numerous companies have relied on us to help recover rankings after the redesign or change of domain.

WATCH: A live SEO audit comparing two websites from a random Google search!

(You won’t believe what we found in just 12 minutes!)

Typical 6-Month SEO Process

2024
  • Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
  • Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
  • Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
  • Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
  • Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
  • Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
  • Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
  • New Content Development Executing and developing new content based on the Content Gap Analysis report.
  • New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days

Read more about the SEO Process.

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