Pear is a Boise SEO Company that develops a custom search engine optimization strategy that is based on your goals. Our 15+ years of experience will get you the most effective results. Our expert SEO services are specifically tailored to local and small-scale businesses, in addition to local, national and international companies.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
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02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
High-quality traffic begins with keyword selection and optimization of pages that are related to these keywords.
Increase Page 1 Rankings
The first page on Google has 30X more clicks than anything on page 2 or beyond. We are constantly working to improve your rankings to get you onto that first page.
More Keywords Found in Results
The number of words that your website appears on within the first 10 results is a measure of this outcome. We then benchmark this against your rivals.
Increase SEO Value
If you compare it to paying for the same click by advertising we can estimate the value of a “free SEO click” to your website. Read More
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Local SEO Experts
Pear Analytics has a long-standing tradition of local SEO strategies and outcomes. In whatever location you are in, our experts have the expertise and tools for success. Google is moving towards hyper-local. There are numerous tools available to make this a strategy that is most effective for you such as our Local Search Grid tool.
What is Local Search Grid?
The software will allow you to determine keyword rankings for your business at various locations in Boise, ID. While you may be ranking high in the search for “bbq restaurant” in your area it might not be the same 10 miles away. Google is getting more localized through mobile search to allow us to strategize on areas where you’re not ranking well.
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Check All of Your Reviews in One Place.
SEO for your business is heavily based on the review quality and the reputation of your business. Google considers reviews as an important indicator for local businesses. Our reputation management software will discover reviews for your business on Google, Yelp and Facebook. You can see your average star rating and connect to Facebook to reply to reviews.
Search Domination
You may want to be the top in your field by using a few keywords. Paid advertising and SEO are inextricably linked, which is why you may need to hire a Boise SEO specialist. In any Google search, you may find a mix of 7 ads as well as 3 map listings and 10 organic listings. This means that there are at minimum 20 links to potential customers to click on within the results. Maximize your chances of getting an interest on your site. We can help you develop a complete strategy for search marketing and help you maximize your opportunities to generate leads.
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicThis is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicThis is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicThis is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicThis is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicThis is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
A well-planned SEO campaign should be based on data and evaluate the success of these campaigns using these metrics. Each one of these SEO success indicators will provide valuable information on how well the SEO campaign is performing and how improvements can be implemented. For those who do not know SEO success metrics it would be impossible to gauge the effectiveness of your SEO campaign and figure out what changes should be made.
Rankings
One of the most obvious indicators of SEO success is the degree to which your website positions on search engine results webpages (SERPs). If your goal is to be ranked for specific keywords, then monitor your rankings over time to determine if it is true that SEO efforts are paying off.
Traffic
Another crucial metric is site traffic. This can be measured in terms of overall traffic growth and also a specific channel for traffic (e.g. natural search, direct, referral and so on.). You must be able to see an increase in website traffic as a consequence of your SEO efforts. But it’s also helpful to divide traffic by channel, so that you can determine which channels are performing most effectively.
Non-Branded Words
If you’re getting people to visit your site using keywords that don’t have brand names, it’s a good sign that you’re progressing with your SEO efforts. Non-brand searches can also lead to increased number of visits and conversions. So it’s definitely worth keeping track of them.
Total Keywords Found
Our tools allow you to track over time the number of keywords your website is ranking for in the top 100 places. This is a great metric that will allow you to see not only the growth of your site, but to find out what your competitors rank for.
At Pear Analytics, our goal is to be different from the standard SEO metrics that everybody uses. In addition we have developed two additional key metrics that can help determine the effectiveness of a marketing campaign:
Visibility Score
This is a fresh way to measure progress since it lets us create a grouping of keywords and observe how the whole group of keywords is performing against a myriad of competitors. The Visibility index is determined by the click-through rate (CTR) that measures how well a website is performing in the Google top 100 keywords used in the current campaign.
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SEO Value
This measure helps you assess the return on investment of your campaign performance in a different manner by using the dollar value of each visitor. We consider what it will cost you to get the visitor through paid advertisements and then, using your current position and average click-through rate to get that position we can assess the potential and current SEO value over time as rankings increase.
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What is SEO Worth to My Business in Boise, ID?
SEO Services
Keyword Research
We can determine which keywords have the highest rank for your website and the value of each word, then we’ll create strategies that help you rank for more keywords.
Analysis of Competitors
We’ll export all of the keywords your competitors rank for . We’ll then evaluate them against yours in order to see what your strengths and disadvantages are. We’ll analyze their websites, content as well as social media.
SEO Strategy
After we’ve analyzed your website’s content as well as your competitors, and keywords, we’ll create a customized strategy that incorporates one or more of the search engine optimization strategies. We’ll then create an execution plan in three-month increments.
Site Architecture
We will scan your site by using our software as part of our initial analysis. This will allow us to assess how site structure affects or aids your SEO. This website explains the reasons for the importance of site architecture to SEO.
Schema & SERP Features
SERP features add additional information to the results of a search, such as “People Also Ask” questions, Knowledge Graphs and many other examples like those found in this SERP features list. We’ll add the correct code to your site to enable these features for your business.
Link Building
Link building is one of the most difficult and time-consuming tasks. We employ a variety of link building strategies to boost the authority of your domain which in turn can improve your rankings overall.
Image SEO
This is possibly the least understood optimization technique for most websites. You can improve your results by renaming images and using alt tags. We can help re-optimize your entire image library.
Video SEO
Video content is another overlooked SEO strategy that is often overlooked. Businesses with video content can be optimized with transcribing, multi-platform strategies, and various other methods.
Local SEO
Achieving a high rank on mobile devices and local searches requires a comprehensive strategy, regardless of the number of locations you’ve got. We can help get you on the map, literally and metaphorically!
Google My Business
Another aspect that is frequently neglected in local business optimization is below. There are many ways to optimize your GMB listing to ensure your company appears in the three-pack frequently.
Content Idea
Pear will assist you in developing content ideas and creating plans for content even if your team is the one who writes the content. This will help align your SEO keywords and other related topics to your content.
Content Development
Are you lacking the resources to create or write content? Pear is able to write and design content for you, such as whitepapers, ebooks, or interactive content.
Site Speed Improvements
The latest Google algorithm updates put more emphasis on site and page load times and other essential web statistics. Our developers are able to do the technical work needed for your website to be up to speed on both desktops and mobile!
Technical SEO
A majority of companies with an SEO department tend to gloss over the technical aspect of ranking problems. However at Pear, we are experts in SEO technical fixes that are often the reason you’re not ranking properly.
On-Page Optimization
There are 7 key parts of the website that we’ll have to optimize for, and we have all the tools necessary to determine the score of the page . RankMath is the best WordPress SEO optimization tool, however there are other options.
The Restoration of Ranking
Did your website perform well, but then all of a sudden you lost all of your highest Google rankings? This is an important distinction for Pear and numerous companies have relied on us to help recover rankings after the redesign or change of domain.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
LETS TALKWhat clients say
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WATCH: A live SEO audit comparing two websites from a random Google search!
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Typical 6-Month SEO Process
2025
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
Read more about the SEO Process.
Recent & Helpful SEO Content
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