Pear is a Akron SEO Company that will design an SEO strategy that is specifically tailored to your specific needs. We also leverage our 15 years of combined experience to give you the best outcomes. Our SEO services can be designed to fit the needs of small and local businesses, regionally as well as internationally.
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These National Companies Trust Us With Their SEO Needs:
Our SEO Services Focus on
4 Key Outcomes:
01We start with one or more of these SEO strategies:
SEO Strategies
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Head Terms"digital marketing" or "seo"
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Long-Tail Keywords"digital marketing for beginners" or "seo strategies that work"
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Topic Clusterssupporting content around a main theme
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Content Architecturehaving the correct navigation and linking structure
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Interactive Contenttools, calculators, or motion graphics that capture attention
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Image/Video SEOthe most underutilized areas of optimization
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Structured Dataadditional snippets of code that can trigger SERP features
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Geo / Local SEOdigital marketing san antonio or seo company san antonio
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Competitor / IndustryName your competitor in the search term, or go after the same keywords they do
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Multiple Domainan optimization goal of having multiple domains you own that appear in the same search result
02Which leads to these types of outcomes, or SEO results:
High-Quality Traffic
The key to generating high-quality traffic is choosing the correct keywords, and optimizing pages around these keywords and subjects.
Increase Page 1 Rankings
Google’s number one page receives 30X more page clicks than page 2 and beyond. We work strategically to improve your position so we can get you to that first page.
More Keywords Found in Results
The number of terms that your website is featured on within the first 10 pages of results is one indicator of this outcome. This is then compared with your competitors.
Increase SEO Value
If you evaluate it against paying for the same click with an advertising click we can estimate how much value getting an “free SEO click” to your website. Find Out More
Local SEO Experts
Pear Analytics has a history of delivering local SEO strategies and outcomes. Whatever number of locations you have our experts have the expertise and tools to help you succeed. Google is moving to a hyper-local approach. This is a great opportunity to leverage several tools, such as our Local Search Grid tool.
What Exactly is the Local Search Grid?
The software will allow you to determine the ranking of keywords for your business at various places throughout Akron, OH. You can rank highly in search results for “bbq restaurants” close to your current address, but not at all 10 miles away. Google is getting more localized, in particular with mobile search results. This lets us strategize in areas where we do not rank well.
Review All of Your Reviews In One Place.
SEO for your business relies heavily on the quality of your reviews and reputation. Reviews are a significant factor in Google’s algorithm for local companies. Our software for managing reputation can locate reviews about your business from Google, Facebook, Yelp as well as a variety of other websites. Your average star rating is shown. You can also connect to instantly respond to comments posted on Facebook as well as Google.
Search Domination
It is possible to be the top in your field with a few key words. This is why paid ads and SEO come into play and the reason you may require a Akron SEO consultant. Google can show you 7 ads and 3 maps. There may also be 10 organic listings. There are at most 20 links that your potential buyer can click on from this result. Increase the chances of an interest on your site. We can develop a comprehensive strategy for search marketing and increase your opportunities for leads.
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphic
47%
This is the weighted average chance of getting a click with ALL 4 of those listings on the results page. This means that by dominating more sections of the SERP (search engine result page), you can nearly DOUBLE your opportunity to find new customers.
Download this graphicSEO Success Metrics
An organized SEO campaigns must be data driven and measure effectiveness using these indicators. Every one of these SEO success indicators provide valuable information about how you SEO campaign is doing and where improvements can be made. For those who do not know SEO performance metrics it’s impossible to assess the performance of your SEO strategy and know what changes should be made.
Rankings
One of the best indicators of SEO effectiveness is how your website’s rank in search engine results webpages (SERPs). If your goal is to be found in search results for specific search terms, you should monitor your rankings in time to check if those SEO efforts are paying off.
Traffic
Another important metric is web traffic. It is measured in terms of the overall growth in traffic and in particular methods of traffic (e.g. Organic search, direct, referral etc.). Naturally, you’ll want to witness an increase in overall web traffic as a result from your efforts in SEO. However, it’s also useful to separate traffic into channel to see which ones are performing the most well.
Non-Branded Words
If people are finding your website with keywords that aren’t brand-name, it’s a good sign that you’re progressing with all of your SEO activities. Additionally, non-brand-related searches can lead to an increased the amount of traffic and even conversions, which is why they’re certainly worth monitoring.
Total Keywords Found
Our tools will monitor in real time the number of keywords your website is ranking for in the top 100 positions. This is a great metric that will allow you to see not only the growth of your site, but to determine what your competitors are ranking for.
At Pear Analytics, we would like to be different from the standard SEO metrics that everybody uses. Additionally, we have developed two more important metrics that can determine the effectiveness of a campaign:
Visibility Score
It’s a brand-new metric we love to use to measure progress since we can put keywords in themes, and see how the entire group of keywords is doing against a broad range of competitors. This Visibility index is determined by your click-through-rate (CTR) that shows the website’s position on the list of Google’s top 100 keywords from the current tracking campaign.
SEO Value
This metric helps you comprehend the ROI of your campaigns results in a unique way by using the value for each person. We look at what it will cost to obtain that person through paid ads and then, based on your current position and click-through-rate for that rank We can determine your SEO’s current and potential value as your rankings improve.
What is SEO Worth to My Business in Akron, OH?
SEO Services
Keyword Research
We will analyze the present rankings of your site for keywords and also the worth, and create a strategy to increase the number of keywords on your site.
Analyzing Competitors
We’ll import all keywords that your competitors rank for and then compare them with yours to find out what your strengths and weaknesses are. We’ll examine their websites, content as well as social media.
SEO Strategy
Once we’ve analyzed your website, keywords and competitors keywords, we’ll develop a unique strategy for you that is based on one or more of the SEO techniques mentioned above. Then, we’ll create the plan of execution in three-month increments.
Site Architecture
One of the first steps we take is crawling your website using our program to find out if your site architecture helps or hurts your SEO. This website explains the importance of site architecture for SEO.
Schema & SERP Features
SERP features are more information included in results of searches, including “People Also Ask” questions, Knowledge Graphs and many other examples , like those listed in this SERP features list. To help your brand trigger them, we’ll add the appropriate code to your website.
Link Building
Link building is among the most time-consuming and demanding tasks. We utilize 13 different link building strategies to help improve the authority of your domain, which, in turn, will boost your rankings overall.
Image SEO
It is the most neglected optimization strategy for most websites. The results you get can be improved by renaming images, and using alt tags. We can help re-optimize your entire image library.
Video SEO
Video content-based companies are another area that is not well-used as an SEO strategy. These can be improved with multi-platform strategies and transcriptions along with other SEO techniques.
Local SEO
Ranking well on mobile devices and local search requires a well-thought out strategy regardless of how many sites you own. We can assist you in getting visible both literally and metaphorically!
Google My Business
There is another area that is under-appreciated of optimization for local companies. There are many ways you can take care of to enhance your GMB listing. This will help your company appear on the third page more often.
Content Idea
Pear is able to assist you in creating content ideas and a content plan even if your team creates the content. This will allow you to align your SEO keywords and related subjects to your content.
Content Development
Don’t have the resources to create or write content? Pear can write and design material for you, like ebooks, whitepapers, or interactive content.
Site Speed Improvements
Google’s most recent algorithm updates put greater importance on site and page load times, and other vital web metrics. Our experts can handle every aspect of technical to speed up your website’s performance on desktop and mobile.
Technical SEO
An SEO department within the majority of agencies will gloss over technical aspects of your ranking issues. This is not the case with Pear. We’re experts on SEO technical fixes to help you fix your rank.
On-Page Optimization
We’ll need to optimize seven areas of the website. We have all the tools to do this. Our preferred WordPress SEO optimization plugin is RankMath and we also have several others we like as well.
Restoring the Ranking
Did your website rank well, and all of a sudden lost all of your top Google rankings? This is a major difference and is why many companies are seeking our assistance in the process of restoring ranking after a site redesign, changes to the domain, or other issues.
How Long Does it Take for SEO to Show Results?
We have collected over 10 years of SEO results from clients to give you an approximation of how long SEO can take before showing results in organic traffic and keyword rankings.
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Typical 6-Month SEO Process
2024
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Keyword Research An extensive document containing the keywords your domain already ranks for, competitive keyword analysis, SEO Value analysis and keyword structure for products and services.
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Technical Audit A deep crawl of your site to uncover any technical issues such as server errors, core web vitals, redirect loops and more.
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Content NLP Analysis An analysis of your existing page content using Natural Language Processing to evaluate entities.
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Content Gap Analysis A list of content that will need to be developed to improve existing keyword rankings, or to build new keyword rankings.
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Link Analysis Using various tools to determine the health of your inbound links, as well as looking at what your competitors have for valuable links.
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Technical Clean Up Using the technical analysis to fix any glaring errors and get the site health to a positive score.
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Existing Content Optimization Optimizing existing content with NLP analysis and updating schema, tagging, and more.
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New Content Development Executing and developing new content based on the Content Gap Analysis report.
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New Link Development Executing and developing new links based on the Link Analysis report.
30 Days
60 Days
90 Days
120 Days
180 Days
Read more about the SEO Process.
Recent & Helpful SEO Content
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