Pear Analytics Resources

Video 29th April’16

The use of video marketing continues to increase in 2016 with many businesses using video platforms to reach out to their clients. The platform that a business decides to use, like Wistia or YouTube, depends on what is trying to be accomplished. According to the information provided, “Wistia is preferable if you’re looking to drive traffic to your website” while “YouTube is better if reach is more important to you than traffic acquisition.” Check out the video below to see how YouTube is different from Wistia and visit Wistia’s blog to see how Wistia is different from YouTube!