Pear Analytics Resources
Marketing Study 22nd April’16
Is Digital B2B Advertising Effective?
In this study, Is Digital B2B Advertising Effective?, B2B marketers were surveyed on whether their B2B digital advertising tactics were effective and able to meet expectations. The following data shows some of the different findings in the report, such as challenges an organization may face with its current B2B marketing efforts. The report was based on a survey of 500 B2B marketers who work at companies with more than 250 employees.